enhance the city image and popularity of Huai' an. According to the official website of Sina. com, Ding Jiemin wants to promote Huaiyang cuisine in Huai 'an, enhance Huai 'an's city image, popularity and reputation, promote the city's economic and social development, and do something practical for the people, and make Huaiyang cuisine and food culture festival a rich festival for Huai 'an people.