Wenxi Western Mushroom

Build a world famous tourist city from a high starting point, and Chengdu will add a heavy IP.

On June 3th, the first Chengdu Summer Panda Ice and Snow Festival opened in Chengdu Rongchuang Wenlv City in Dujiangyan. At the same time, from July, Chengdu Rongchuang Wenlv City Snow World and Water World began trial operation.

The snow recreation project moved into the city, and for a time, Chengdu Rongchuang Wenlv City Snow World, one of the largest indoor ski resorts in the world, exploded the circle of friends of Chengdu people.

This activity talks about the world with "Panda", ignites the midsummer passion with ice and snow, and integrates tourism, cultural creation, sports, food, music and exhibitions.

Chengdu has become the fourth city with first-class professional indoor ski resorts and top-class ice and snow theme parks after Beijing, Shanghai and Guangzhou. The arrival of the new cultural travel IP will completely upgrade the lifestyle and leisure of Chengdu people.

Chengdu Rongchuang Cultural Tourism City behind the snow world and water world will also become an important new sample to help the construction of "three cities, three capitals" and an international consumption center city.

1

The new IP appeared, and the new triangle pattern of cultural tourism in the west began to appear

In the era of traffic economy, the value of urban IP has become increasingly prominent. Top cities basically have top IP.

For example, in the field of cultural tourism, Disney in Shanghai and Chimelong in Guangzhou are well-known theme parks. On the one hand, it produces great economic value, on the other hand, it provides a continuous flow for the city.

Chengdu has always been known as the city of online celebrity, and it has never lacked traffic, but it also has shortcomings. For example, it is known for its consumption, and it has topped the new first-tier cities because of its commercial vitality. It has always lacked a theme park with national influence.

at the same time, in the whole southwest tourism market, Guizhou has emerged strongly in recent years, and the tourism economy is extremely hot. Such a brilliant performance has created a lot of competitive pressure. Chengdu really urgently needs a new IP, or a new cultural tourism consumption scene.

Therefore, at the first press conference of new products of Chengdu New Economy and New Scenes in March 22, Chengdu Rongchuang Wenlv City, as a representative project of the new scene of cultural tourism (sports) industrial ecosystem, was emphatically launched and had high hopes.

Speech by Shang Yu, Executive Director and CEO of Sunac China and President of Southwest Regional Group

Chengdu Sunac Wenlv City has brought a brand-new leisure experience and a unique Chuanpai Paradise. For example, the Snow World of Chengdu Rongchuang Wenlv City, which was unveiled this time, has a total construction area of 8,8 ㎡ and can accommodate up to 5, people skiing all day. Chengdu in summer can also enjoy the fun of entertaining snow.

the window contains snow in Xiling. Chengdu people have a unique complex about snow, and Chengdu is still one of the few cities that can see the snow-capped mountains. However, in the past, I wanted to ski, and I had to go to Xiling Snow Mountain recently. Now the snow entertainment project has moved to the city, and the consumption experience has been fully upgraded.

a brand-new "Happy City" has sprung up, which will not only add a new IP for cultural tourism in Chengdu, but also reshape the tourism map of Sichuan, forming a new triangle pattern of cultural tourism of "asking about Qingcheng Mountain, worshiping Dujiangyan and gathering together in a cultural tourism city".

The tourism industry pays attention to resource clustering, which can improve the length of stay of tourists and maximize the industrial value. Thanks to the new pole of tourism in Chengdu Rongchuang Wenlv City, at that time, Chengdu people will have more reasons to stop here for their outing.

2

New consumption scenarios will promote the cultural tourism industry to upgrade greatly

In 218, the Implementation Outline of "Promoting 3 million people to participate in ice and snow sports (218-222)" was officially issued, and it is necessary to speed up the development of ice and snow fitness and leisure industry. In response to the call of the country, relying on Chengdu Rongchuang Cultural Tourism City, Chengdu is once again at the forefront of major cities.

In addition to the snow world of Chengdu Rongchuang Wenlv City, the water world of Chengdu Rongchuang Wenlv City has also brought the unexpected joy of a new scene-it is a large indoor constant-temperature water park featuring glacier wonders and Tibetan and Qiang secrets, integrating water equipment, Tang Chi and leisure SPA.

New culture, new experience, new scenes, new consumption, and brand-new cultural and travel formats will not only upgrade the urban lifestyle and leisure, but also help Chengdu's industrial transformation.

Chengdu Rongchuang Wenlv City Water World Reality Map

In the current environment, consumption, as one of the troikas of economic growth, is increasingly important. In fact, in recent years, Chengdu, which has a strong consumption gene, is an important urban development theme, and it is also to build an international consumption center city.

according to relevant targets, in 222, Chengdu will consolidate its position as a living center in southwest China and a consumption center in west China, forming a trillion-dollar consumption market, with foreign consumption accounting for more than 3% and consumption contributing more than 6% to economic growth annually.

in the face of fierce urban IP competition, to increase the share of foreign consumption, we need very competitive consumption scenarios to drain it; Promoting the economic contribution rate of consumption is inseparable from the industrial support of related industries.

with the acceleration of the construction of "three cities and three capitals", Chengdu's influence in the field of cultural tourism has gradually increased.

in 219, the total tourism revenue reached 465 billion yuan, a year-on-year increase of 25%. Building a world famous cultural and creative city at a high level and a world famous tourist city at a high starting point has achieved eye-catching phased results.

Chengdu Rongchuang Wenlv City Snow World Real Map

However, if the city does not advance, it will retreat, especially this year, it has been affected by the epidemic. Data show that during the Golden Week on May 1 this year, the city received 1,29,1 tourists, only 89.18% of the same period last year.

in order to make up for consumption, the Action Plan of Chengdu to Boost Domestic Demand with New Consumption as the Guide issued in early June specifically mentioned that it is necessary to create a new scene of consumption for a better life, and further develop the integrated consumption of agriculture, commerce, sports and tourism.

The appearance of Chengdu Rongchuang Wenlv City is just the right time.

The landing of Snow Amusement Park makes up for the blank of consumption scene; The globally competitive venue for ice and snow sports events and the highly experienced cultural tourism format have also provided important support for Chengdu's "three cities and three capitals" and the construction of an international consumption center city.

With the new IP of Wenlv and the new coordinate of consumption, Chengdu's status as a consumer city and comprehensive energy level have been improved again.

3

Expand the southwest of Xinjiang, and Sunac will help the city grow

As the "integrated service provider of good family life in China", the southwest region where Chengdu is located has always been the focus of Sunac's cultivation.

by the end of 219, sunac has expanded to the southwest of Xinjiang, with more than 13 projects in more than 2 cities in 5 provinces. For example, Kunming Rongchuang Wenlv City, which opened at the end of last year, received more than 3, passengers for the first time, driving 3, jobs.

At the beginning of this year, the concept of "Twin Cities Economic Circle" in Chengdu-Chongqing area was formally put forward, which opened a brand-new urban transport for Chengdu. The appearance of Chengdu Rongchuang Cultural Tourism City undoubtedly closely echoed the construction of double circles in full swing.

According to the introduction, Chengdu Rongchuang Cultural Tourism City is a key cultural tourism project in Sichuan Province and Chengdu City. The snow world and water world that made a stunning appearance in the early stage are only one of the plates of Chengdu Rongchuang Cultural Tourism City.

Chengdu Rongchuang Wenlv City consists of Rongchuang Paradise, Rongchuang Snow World, Rongchuang Water World, Jinxiu Theater, high-end hotels, international conference center, Rongchuang Mao, Binhu Bar Street, low-density residence and other formats. It is a world-class comprehensive tourism and holiday destination integrating multiple industries.

Chengdu Rongchuang Cultural Tourism City Snow World Reality Map

The new cultural tourism format not only innovates the lifestyle of Chengdu citizens, but also promotes the double upgrade of consumption and industry, and also has an important value in helping the city grow and optimizing the spatial layout of development.

as a world-class mega-cultural tourism complex, Chengdu Rongchuang Cultural Tourism City, a large investment project, has a very strong economic pulling effect.

Moreover, the arrival of Chengdu Rongchuang Cultural Tourism City will not only add a large-scale cultural tourism complex, but also bring upstream and downstream industrial projects and urban facilities, which will release new demographic dividends and urban competitiveness.

For Dujiangyan, recreating a new pole of cultural tourism format is an important opportunity for regional upgrading; For Chengdu, in the process of Chengdu-Chongqing double circle construction, new IP and new scenes have brought new opportunities for consumption development.

It is reasonable to believe that this new landmark of cultural tourism, by empowering industries and consumption, will further boost the growth of Sunac and Chengdu. The deep integration of Wenlv City and urban culture will also add more charm to Chengdu, a lively city.