1. Be concise and meaningful. To be concise and meaningful is to use as few words as possible to express maximum information. This is a fine tradition in Chinese writing and the highest guiding principle when writing copywriting sentences.

2. Use simple sentence patterns. Simple sentence patterns here specifically refer to two aspects, one is semantic simplicity, and the other is structural simplicity.

The semantics are simple, that is, one sentence only expresses one core, and then enriches the information and enriches the emotion based on this core.

Of course, some sentences can contain two cores, but you have to make sure that your writing reaches Mu Xin's level.

Structural simplicity means keeping the sentence structure simple, trying not to use complex sentences, and not making too many transitions.

If possible, it is best to use a declarative mood and contain no more than two commas in the middle of the sentence.

3. Embed "disharmonious" words. We have talked about the fluency of information above, which is the basis of a good copywriting sentence. But the next problem is that information that is too smooth will make people ignore it.

Therefore, we can add some less harmonious word elements on the basis of smoothness. These word elements can not only attract more attention from readers, but also induce readers to think further.

4. Sentences that contain strong emotions and have clear emotional direction can not only arouse readers' screams, but more importantly, they can stimulate readers' desire to communicate.

This is why Mi Meng's articles are so emotional.

It also explains why classic sentences generally appear as declarative sentences, because the meaning and emotion of declarative sentences are the most intuitive.

5. Control the rhythm and rhyme of sentences. In commercial copywriting, we can also learn the method of ancient poetry or parallel prose, and control the rhyme, tone (level and oblique) and number of words to make the text rhythmic and rhythmic, so that

Readers read more smoothly and are more "sticky" when spreading.

6. The expression of "creation", the essence of creative work, is actually to reconnect things that others cannot associate with each other according to a certain logic, and to create different expression methods.

To sum up, the key to creative copywriting is to abandon the clichés that people have in their inertial thinking and use new thinking to interpret, connect and express things.