On May 29th, Guanshengyuan Food, to which White Rabbit belongs, publicly announced that pop-up shop, a white rabbit toffee model, had officially opened. According to the product list, the White Rabbit cooperated with Happy Lemon, and the store * * * offered six flavors of milk tea, including "White Rabbit loves lemon ice cream".
In March this year, the topic "Guanshengyuan responds to American white rabbit ice cream" was searched in Weibo. At that time, Guanshengyuan denied the authorization of American merchants to sell white rabbit ice cream, and told the reporter of International Finance News that a wave of innovative new products were on the way. Less than three months after this, this old-fashioned enterprise brought "good news" to the foodies.
It's not just the White Rabbit. On May 3th, Naixue, a online celebrity tea brand, posted a message on its official website, pointing out that it wanted to co-sign with Want Want. At present, tea, food and peripheral products jointly owned by Want Want and Naixue have been listed.
the "time-honored" IP of White Rabbit has a strong appeal.
In order to celebrate the Spring Festival in China, an ice cream company named Wanderlust creamery in Los Angeles, USA, launched an ice cream with white rabbit toffee flavor at the beginning of this year, which became an "explosion" when it was put on the shelves. A toffee wholesaler revealed that many ice cream shops have started snapping up white rabbit toffee as raw materials.
The news that "White Rabbit Ice Cream" is selling well overseas has aroused the concern of domestic consumers. Someone joked: "Why are we hungry?"
Now, the white rabbit's ice cream is really here!
On the afternoon of May 31st, the reporter of International Finance News also came to this popular white rabbit milk tea shop.
When taking the escalator upstairs from the first floor of the shopping mall, the reporter heard two young consumers talking loudly about white rabbit milk tea.
after going upstairs, the reporter saw that in the atrium on the third floor of the shopping mall, the white rabbit tea shop and the small shops selling white rabbits are next to each other, surrounded by consumers waiting in line.
At about 4: 15 in the afternoon, an on-site waiter told the reporter that the queue had stopped. "You can continue to queue after two hours, and the earliest consumers there have been waiting for five hours."
according to public information, white rabbit toffee is a milk candy produced by Shanghai Guanshengyuan, which was born in 1959, and its trademark is a jumping white rabbit. In 21, Guanshengyuan became a candy industry project sponsor of Shanghai World Expo with its white rabbit products.
In p>212, Shanghai Meilin acquired Shanghai Guanshengyuan Food Co., Ltd. (that is, all the operating assets of the main food business of Guanshengyuan Group) from Guanshengyuan Group. Therefore, the "White Rabbit" does not belong to Guanshengyuan Group at present, but belongs to Shanghai Meilin, but in the final analysis, both belong to Guangming Food (Group) Co., Ltd.
A few years ago, with the strong layout of Alpine, Hsu Fu Kee, Di Chin, Golden Monkey, Yake and many other brands in the candy field, the White Rabbit also experienced fierce market competition and was gradually caught up by the latecomers in the market segment. Based on this, this "rabbit" with a long history has been actively seeking change in the past.
In p>218, the white rabbit teamed up with Meijiajing to launch the "white rabbit butterscotch flavor" lip balm, which once became a hot topic on social media.
This year, in order to be closer to young consumers, the White Rabbit once again played cross-border marketing. On May 23rd, White Rabbit Cream Candy and Smell Library launched a series of daily chemical products of Happy Childhood Fragrance, which covered white rabbit-scented perfume, body lotion, hand cream and car fragrance.