Recently, when operating Little Red Book, my friends have been struggling to find inspiration for notes and do tools such as data analysis and data monitoring. Today, I will sort out the most complete small red book operation tools from five aspects and share them with you. I. Inspiration Creativity Inspiration creativity mainly includes two parts: note creativity and copywriting. The topic selection is to solve the problem of note direction, and copywriting is to solve the problem of selling points. Let's focus on it. (1) Putting ideas into the creative category of notes: The platform will also give outstanding cases from different industries for customers who put advertisements. It should be noted that this function can only be seen if advertising review is enabled. After opening the advertising review, click on the idea. Creative Center: Click on the Me-Creative Center, which has a large number of hot list notes, as well as official notes creative tutorial. Little Red Book drop-down box: in the search box, enter category keywords, and you can see the topics that TOP21 pays attention to. If you want to know more about it, you can click on the sub-category words. Amin tool: check user comments, find the pain points of user needs, and convert and export data with one click. Keyword tool: for advertisers, you can pull out the number of dark horse words and search words, and choose words that meet the category characteristics to create. 5118 website: the most industry-wide data analysis tool, commonly used by seo creators, which can detect explosive articles on different platforms, better intelligently write articles and help websites and some keywords optimize. Today's Hot List: Focus on the collection of mainstream platform content, you can see the list content of Zhihu, Baidu, 36K and other platforms, write the content of Little Red Book, or refer to hot articles of other platforms. Note inspiration: community note inspiration function, Little Red Book app- Creation Center-Note inspiration, you can view official activities, and the system will recommend notes in the sections of selection, food, beauty, fashion, travel, hobbies, knowledge, sports and fitness, and vlog. (2) Notebook copywriting Topys: A creative platform for advertisers, which contains many latest social communication ideas, not limited to little red books, brands, marketing, copywriting and multi-faceted learning. Digital English Network: Similar to Topys positioning, there are a large number of marketing cases, and there are many reference suggestions for copywriting. Advertising door: An old advertising consulting platform, which contains many creative methods and skills of gold medal copywriting. Instant: Douban-like, Xiaohongshu community APP, no restrictions, personal use is particularly good, recommended for everyone to use. Zero-gram word search: a software that can see whether there are sensitive words in creative notes. After writing notes, first check whether there are any violations and make adjustments. Cucumber Media: Little Red Book series, including promotion, operation, planting grass, marketing, explosion, KOL, cases and other dry goods, is very comprehensive. Second, the graphic creativity graphic creativity mainly includes two pieces: material creativity and little red book picture editing. The creative material obtains the original data, and the picture editing makes the cover click rate higher. (1) Creative material pexelx: Many pictures are good and free. English search is faster and the Chinese version of the interface is used, but the search results are relatively inaccurate. At this time, I realized the importance of English. Vcg: vision china's website, registered account has 211 sample permissions to use, you can register more. Sasha Vujacic: The pictures can be downloaded according to the size, like the small red book, which is usually downloaded at 3:4. Station Cool: Come to this website for creative materials, illustrations and LOGO designs. (2) picture editor Canva: it has a mobile phone terminal and a computer terminal, which is suitable for making headlines, posters, etc. Pico: mobile app, software for marking pictures, coding and marking, which is very practical for bloggers of tutorial classes. Butter camera: it is suitable for direct nesting of templates, and the overall style is very ins cocoa love. The edited pictures have a little red book style. Puzzle sauce: a simple and easy-to-use puzzle software. After the puzzle is completed, you can also color it and tune it into a little red book filter. Draft design: There is a special little red book template, which can be nested. This is the most commonly used one in our little red book material and WeChat official account material, but most of them charge, otherwise there will be a watermark when downloading. (3) Video editing: There is a computer professional version and an app. The computer version has the advantages of automatically recognizing subtitles and special effects of stickers. The mobile version is also simple and easy to use, suitable for novices and beginners, but the disadvantage is that it is a bit compressed. VUE: This is recommended by many people. There is no editing time limit. It has beauty function. It comes with a variety of stickers. It is suitable for making movie editing videos or vlog cat cakes. You can add filters to each clip. The ghost and animal special effects are fun and the functions are relatively complete. The operation is simple. Third, the data tools mainly include little red book detection and Taobao detection. Little red book detection is more aimed at talents and enterprise numbers. Taobao is to monitor the entire Taobao business and see the effect of little red book planting grass. (1) Xiaohongshu data monitoring tool Xiaohongshu app data: Creation Center-data of recent 7 days/recent 31 days, viewing three indicators of viewing, interaction and transformation of users in their own accounts. Thousand Melon Data: The most comprehensive and complete data monitoring software in the market at present, that is, the price is relatively high, starting from 1K per month. Art star number: the price is cheaper than a thousand melons, the function is more complete, and it can meet the daily needs. The software of the same type has the highest frequency of personal use recently, which is recommended! ! (2) Taobao monitoring tool business staff: Alibaba merchants backstage data management platform, to see the overall trend of sub-categories and sales trends, product attribute survey, competing store sales, store monthly traffic, customer list, conversion rate comparison, brand category structure analysis, consumer group analysis, etc. Xiaowangshen: Check the category of Amoy Department, restore the trading index, download the main picture/video, etc. Wang Superman: It is mainly used as a plug-in for e-commerce pages, and it is also used to make up for the analysis problems of Xiaowangshen. Dry goods are used for e-commerce perspective, traffic source, activity analysis, product analysis and store sales. Amoy data: Taobao Tmall data analysis, check the through train keyword search index, and see the current search competition in Taobao. Fourth, growing up and learning about the marketing of Little Red Books is a long-term learning process. On the one hand, you can learn through WeChat WeChat official account, and you can also follow the official. Captain of the official learning potato: about the dynamic content of the official community, the notification of violations, and understanding the rules of the platform. Commercial advertising potato: advertising, joint activities and the latest Redcase are found here. French fries assistant: French fries promotion skills can be found here. Creative assistant: the skills of content creation and dry goods are here. Professional number assistant: some of the latest gameplay and skills of professional numbers are here. Dandelion Assistant: Brand cooperation and talent selection can all be selected here. Merchant training potato: store operation and marketing game of the store, various live broadcast activities of the merchant. Walking potato: for camping &; Skiing & B&B & Surf & Try to sleep New potato: You can learn the latest news about the trial of new products here. V. Teamwork Teamwork in Xiaohongshu requires knowledge precipitation. At present, I mainly recommend two tools. Flying book: online team cooperation is super convenient, and large files are better preserved. Knowledge Planet: Files are better preserved, and I usually put some marketing files in them. Six: personal knowledge management Flomo: the treasure software recently excavated is simple to use, and the inspiration can be recorded at hand. At the same time, it can be easily found by adding notes, without fancy plug-ins. No publicity, no socializing. The free function can meet the daily use. Flowus information flow: you can make work plans, meeting minutes, target management, etc., the Chinese alternative version of Notion (Notion is the original, everyone can accept all English and try it, which means we have suffered from cultural losses) Small universe: compared with Xima, it is more concise and has higher content quality. Many high-quality programs, such as rummaging through books and unknown programs, feel like listening to the radio before finding it. Above.