The project is good, but the key is to rely on your own site selection and operation. In terms of site selection, you need to pay attention to: 1. Convenient transportation.
Set up stores near major stations or on streets where customers can walk no more than 20 minutes.
To choose which side is more conducive to business, you need to observe the pedestrian flow on both sides of the road, and the side with more pedestrians is better.
2. Close to places where people gather.
For example, near theaters, cinemas, parks and other entertainment venues, or near large factories and institutions. On the one hand, this can attract passers-by, and on the other hand, it is easy for customers to remember the location of the store. Store opening technology Jiawei front English B F T followed by the number 3 3
93. Choose a place where the population is increasing rapidly.
The development of enterprises, residential areas and municipalities will bring more customers to stores and give them greater development potential.
4. Choose the side with fewer cross streets or obstacles.
Many times, in order to cross the road, pedestrians concentrate on avoiding vehicles or other pedestrians and ignore the shops nearby.
5. Select an area where a certain type of market will spontaneously form.
In the long-term operation, a certain street or market will spontaneously form a "concentrated market" for selling certain types of goods. Facts have proved that for those stores selling durable goods, if they can be concentrated in a certain location or block, they will be more able to attract customers.
customer.
Because when people think of buying something, they will naturally think of this place.
6. Choose an address based on your business content.
Different types of goods sold in stores have different requirements for store locations.
Some shops are required to be opened in places with a large flow of people, such as clothing stores and small supermarkets, but not all shops are suitable to be opened in places with huge crowds of people. For example, health product stores and service centers for the elderly are suitable to be opened in remote and quiet places.
The place.
7. Be “sugar daddy” aware.
That is to say, open the store near a famous chain store or brand store, or even next to it.
With supermarkets, shopping malls, restaurants, 24-hour pharmacies, coffee shops, tea houses, bars, schools, banks, post offices, laundries, printing shops, community service centers, community cultural and sports centers, etc., brand stores and companies with strong customer base
***The venue is adjacent.
For example, if you want to run a food business, then you should open your store near McDonald's and KFC.
Because these famous foreign fast food restaurants have done a lot of detailed market research before choosing their store locations. Opening a store next to them can not only save time and energy in inspecting the site, but also "pick up" some customers with the help of their brand effect.
8. Located in the commercial center street.
For east-west streets, it is best to drive north and face south; for north-south streets, it is best to drive west and face east, as far as possible at the northwest corner of the intersection.
In addition, a three-way intersection is a good place; it is not advisable to open a store on a slope; the level of the road surface and the store floor should not be too different.
9. Choose a store with advertising space.
Some stores do not have an independent facade, so they naturally lose independent advertising space in front of the store, which also makes you lose the space to "flexibly use" your marketing wisdom in front of the store.
10. Choose a location that changes from cold to hot.
Instead of choosing a store location that is currently favored by merchants, it is better to choose a street or urban area that will change from cold to hot in the near future and is currently not favored.