In order to ensure that things or work are carried out in a solid manner, we need to start the plan formulation work in advance. The plan is a type of planning document. So the question is, how should the plan be written? Below are the design and planning plans for the Dragon Boat Festival activities in restaurants that I have collected and organized. You are welcome to share them. Design and planning plan for the Dragon Boat Festival activities in the restaurant 1
1. Marketing purpose:
Use the Dragon Boat Festival holiday period to carry out large-scale promotional activities to increase product sales and market competitiveness, and expand This farmhouse is well-known, stimulates consumption channels, and effectively grasps consumers’ customer information.
2. Marketing targets:
1. Consumer groups who have successfully changed their majors from flying colleges (please stay in dormitories, generally 4 people, about 50 yuan per person)
2. Year-end party of Feiyuan Student Union and various clubs and classes (about 10 people in the club, about 30 people in the class, about 30 yuan per person)
< p> 3. Feiyuan ordinary consumer group4. Social consumer group
3. Marketing activity time:
June 22, 20xx to June 20xx 24th of the month (the fourth day of the fifth lunar month to the sixth day of the fifth lunar month) (the promotion interval can be advanced or extended as needed to ensure that the promotion reaches the maximum number of consumers)
4. Marketing and promotion methods
< p> 1. Discount promotion: Carry out discounts and price reductions, use powerful and effective price tools, and adopt multiple discount combinations for promotion2. Loquat picking promotion: Eat well and play well! Loquats are better here!
3. Dragon Boat Festival cultural promotion: Use the impact of festival activities to create momentum to highlight the style of strong brands and strong marketing.
4. VIP membership card promotion: If you spend more than 1 yuan or group consumption, you will get a VIP membership card, and you will get a discount on consumption
5. SMS mass sending platform promotion: Send information about the activities to all students in Feiyuan One text message
6. Telephone marketing promotion: Call the student unions and club presidents of the main campus and secondary colleges to conduct group dinner promotions
7. The day before the event and During the event, flyers will be distributed in the most crowded passages (snack streets or school gates) to deliver first-hand information about the event to consumers.
Requirements: Good image and temperament, neat attire, and clear logo of the farmhouse.
(It is recommended to wear uniform clothing)
5. Marketing theme
Inherit the traditional and simple culture and experience the delicious characteristics of the farm
Subtitle "Orchard New Village" Looking forward to your participation in the Dragon Boat Festival Carnival"
6. Promotional products:
The characteristic culture and food of this farmhouse
7. Specific marketing activities:
< p> Methods:1. Offer discounts on food and beverage products to stimulate consumption ② This activity focuses on rice dumplings as the main promotional products, as well as Sichuan local characteristic Dragon Boat Festival delicacies, and sells different food combinations and gives away holiday gift packages.
2. The Dragon Boat Festival reunion meal is launched, and all consumers in groups (more than 4 people) can enjoy discounts.
3. Holiday greetings to the students of the Civil Aviation Flight University of China. All college students of the Civil Aviation Flight University of China can receive a holiday gift pack with valid documents such as student ID card, examination certificate, ID card, etc. (Dragon Boat Festival in Sichuan area Special food, Dragon Boat Festival colorful rope).
4. Reproduce the traditional Dragon Boat Festival culture, provide on-site explanations from the origin, development, changes, current situation, etc., and include interesting interactive sessions of answering questions. Those who answer correctly will receive a holiday gift pack.
8. Operations to create a cultural atmosphere for activities:
Insert moxa, calamus, willow sticks, wear colorful ropes, activity points can be used to hang calamus, mugwort, sprinkle realgar wine and other activities. Place colorful flags, etc. to attract consumers to stop and watch and enhance the atmosphere of the theme event; place theme backgrounds and content explanation materials in eye-catching places at the event location to ensure that the activity area is at least 50 square meters.
In order to enhance the attraction of the event and the atmosphere of the scene, song and dance performances or special entertainment activities that local people like can be held at the event venue at the same time.
When engaging in these activities, the preparations must be done well. The on-site layout, selection of hosts, and selection of entertainment content must be meticulous and thoughtful.
9. Personnel Arrangement:
This activity will be operated by this farmhouse in accordance with the plan. In order to ensure the smooth execution of this activity, two details during the execution of the activity need to be specified. Dedicated person is responsible for:
1. Single-page distribution personnel: During the event, leaflets will be distributed every day during business hours in the channel with the largest flow of people at the event venue. They are responsible for delivering first-hand information about the event to consumers. Requirements: image, Be of good temperament, neatly dressed, and equipped with the obvious logo of the farmhouse.
(Uniform clothing is recommended)
2. Competition management personnel: In order to ensure the orderly conduct of the event, a dedicated person must be designated to manage the competition materials, lottery tickets, and prizes to avoid unnecessary incidents. disputes, affecting the brand image. Design and planning plan for the Dragon Boat Festival activities in the restaurant 2
1. Time:
May 26th - June 10th
2. Location:
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Jinjiang Hotel
3. Activity goals and purposes:
1. Let customers know about Jinjiang Hotel and dispel their various concerns about consumption level.
2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;
3. Develop existing venue resources and mobilize business potential during off-peak periods;
4 , Gather the joint efforts of hotel sales, mobilize the enthusiasm of all employees, and implement bundled business.
4. Public target:
Individual travelers, families, relatives and friends during the Dragon Boat Festival.
5. Positioning:
As the consumption level of Qiyang hotels is increasing day by day and becoming a high-end hotel, Wanxing is unique in its advertising campaign and has innovative activities. It is refreshing and creates a warm and warm atmosphere on the festival.
6. Promotional activity combination
1. The guest room department adopts the business strategy of giving away food and beverage vouchers, and every time you open a room in cash, you will receive a 20 yuan food and beverage voucher.
2. The catering department carries out the following promotional activities in the name of Wanxing, a happy Dragon Boat Festival reunion.
(1). The food in the food court is priced at 10 yuan, and Yanjing pure beer is buy one and get one free.
(2). 20% off on dishes in the VIP room. Spend more than RMB 300 and get a RMB 20 voucher, as well as a KTV afternoon show (excluding seafood, abalone, soup, tobacco and alcohol).
(3). Based on Dragon Boat Festival culture, we launch a variety of exquisite and affordable Dragon Boat Festival reunion banquets suitable for family gatherings. Book a group banquet and get a KTV afternoon session. And launched several special Dragon Boat Festival dishes.
(4) In this series of activities, we must grasp the principles of authenticity and authenticity. Family meals and gatherings of relatives and friends are the main source of customers at this stage. Then the hotel's products should mainly meet the needs of this type of guests. The dishes should be light in taste, suitable for all ages, large in quantity, and moderately priced. The hotel should also launch banquets of all levels in a timely manner, with special dishes and signature dishes interspersed here. , new dishes, etc., so that consumers can fully understand the level of the hotel's chefs, and promote the establishment and promotion of the hotel's image and brand. This is the main purpose of this marketing and the theme item in this event.
3. KTV
(a) If you spend at the evening show, you will receive a 20-yuan dining coupon.
(b) Those who spend more than NT$300 will receive a free lunch room and a pot of tea during the afternoon session.
(c) Those who spend more than 400 yuan on food and beverages will receive a KTV afternoon box (medium package, a pot of tea provided).
4. Sauna Center
Full set costs 300 yuan
Free dining coupon of 20 yuan.
7. Analysis of the effectiveness of marketing activities
This planning reflects Jin Jiang Hotel’s overall marketing idea of ??seeking momentum first and then profit (that is, gaining popularity first), so that customers dare to enter The hotel comes to consume, so that the hotel's service facilities can gain the recognition of the majority of customers. The discounts for families, relatives and friends during the Dragon Boat Festival can reflect the hotel's sincerity to customers.
1. The sales targets of all operating departments of the hotel are tilted towards the catering department, so as to increase the popularity of catering through departmental linkage.
2. This activity will leave customers with many beautiful and sweet memories and deepen their understanding of Jinjiang Hotel.
3. Through this marketing plan, the goals should be achieved: guest rooms 12,000 yuan/day, catering 10,000 yuan/day, ktv 3,000 yuan/day, and leisure center 12,000 yuan/day. A total of 37,000 yuan/day.
8. Budget and advertising planning:
1. 50 banner ads on the main roads of Qiyang County. The cost is 3,500 yuan. Mr. Feng is responsible.
2. All mobile phone numbers ending in 6, 8, and 9 in Qiyang County are covered by blanket text messages. It is estimated that 5,000 items will be sent, and the ***500 yuan will be charged. Manager Zhong is in charge.
3. Rent a special promotional vehicle to drive around the city for 10 days. The cost is xx yuan. Mr. Feng is responsible.
4. All taxis in Qiyang County post advertisements. The fee is 1,000 yuan. Minister Jiang is in charge.
5. Organize employees to take to the streets for training and distribute promotional materials. The fee is 300 yuan. Manager Jiang and Manager Yang are in charge.
6. The cost of making 400 consumer coupons is 50 yuan. Li Jiaojiao is in charge.
Attachment: Advertising words
1. New Jinjiang New Entertainment New Consumption Dragon Boat Festival gives away many surprises
2. New Jinjiang New Taste Food City has every item Vegetables cost 10 yuan, buy one get one free
3. Jinjiang KTV’s newly renovated and modified version, launch singing and free meals
4. Jinjiang Sauna Center allows you to feel the battle between ice and fire in summer
5. Sing happily and dine happily. Jinjiang Hotel is noble but not expensive
6. With the sound of nature and charming interaction, you will have unexpected surprises at Jinjiang KTV
7. For a happy Dragon Boat Festival reunion, Wanxing Jinjiang will book a banquet and send KTV to the afternoon show
9. Other tasks that should be completed and supported before June 25
1. All departments. Work uniforms are distributed in place. The Fourth Army of the Tang Dynasty was responsible.
2. KTV and catering renovation completed. Mr. Zhao is in charge.
3. The ktv lady uniform is completed. The Fourth Army of the Tang Dynasty was responsible.
4. The management of consumption voucher issuance shall be formulated and improved by the Finance Department. Tao Huishi is in charge.
5. The publicity, agitation and preparation work of all departments have been completed. Responsible for each department manager. Design and planning plan for the Dragon Boat Festival activities in the restaurant 3
1. Guiding ideology
In order to further strengthen the ideological and moral education of minors, combined with the school's "Being Honest and Happy Living" campus cultural festival activities Carry out, through the theme of "Zongzi Fragrant Dragon Boat Festival" as the theme, we closely integrate the Chinese nation's festival education, solar terms culture and school characteristic culture, cultivate students' national self-confidence and pride, and enhance students' understanding of the traditional culture of the Dragon Boat Festival and love.
2. Activity Arrangement
(1) Search
Target: 1st to 6th grade students
Requirements: From reading Go to the office or online to find relevant knowledge about the Dragon Boat Festival; the origin of the Dragon Boat Festival; the story of Qu Yuan; Qu Yuan's poems; the customs of dragon boat racing and making rice dumplings.
(2) Talk
Organize students to talk about relevant knowledge through lunch meetings, class meetings, and team classes.
1. Target: 1st to 2nd grade students
Requirements: Talk about the origin of the Dragon Boat Festival; talk about the custom of making rice dumplings.
2. Target: 3rd to 4th grade students
Requirements: Talk about the origin of the Dragon Boat Festival; talk about the custom of making rice dumplings; tell the story of Qu Yuan.
3. Target: 5th to 6th grade students
Requirements: Talk about the origin of the Dragon Boat Festival; talk about the custom of making rice dumplings; talk about Qu Yuan’s story; talk about Qu Yuan’s Poetry.
(3) Draw a picture
Target: Grade 3-6 students
Requirements: Make a tabloid with the theme of "Approaching the Dragon Boat Festival", It can reflect the customs of the Dragon Boat Festival, your own voice, and your life experience. Grades 3-4 are handwritten newspapers, and grades 5-6 are computer tabloids.
(4) Write something
Carry out environmental layout design through blackboard newspapers, class windows and other positions.
Target: Grades 1-6
Requirements: Publish a blackboard newspaper with the theme of "Dragon Boat Festival Feelings". and conduct evaluations.
(5) Learn a lesson
Objects: 3rd to 6th grade students
Requirements: With the theme of "I learned a skill from my grandma", learn There are famous ways to make rice dumplings, and there are different ways to make rice dumplings in different places, different styles and different characteristics.
(6) Pass it on
Target: 1st to 6th grade students
Requirement: On the day of the Dragon Boat Festival, create a warm and grateful text message and send it to Relatives, friends, classmates. And a competition was held for the creation of "Dragon Boat Festival Love" warm text messages. Each class will submit 4 text messages for competition evaluation. Design and planning plan for the Dragon Boat Festival event in the restaurant 4
1. Purpose of the event
To drive sales of rice dumplings and cherries, create a Dragon Boat Festival dining atmosphere, and drive branch sales.
2. Theme of the event:
Dragon Boat Festival with great food
3. Time of the event:
June 5 to 9
4. Participating branches:
Guangdong region, Fujian region, Sichuan region
5. Activity content
Members
1. On June 5th, holiday text messages will be sent to valid members through the membership system and a 55 yuan meal coupon will be injected.
2. Meal coupon consumption restrictions:
(1) It can be consumed all day long from June 6th to 9th (except morning tea at Wangxing and Hengyu branches).
(2) It can be used with a minimum consumption of 200 yuan.
Specialty gift certificates
On the day of the Dragon Boat Festival, all customers will receive a specialty gift certificate (face value 50 yuan) for each order. They can purchase rice dumplings, cherries, etc. with a purchase of 200 yuan or more. Ready to use.
6. Publicity methods
Member SMS (sent at 10:00 am on June 5) Design and planning plan for the restaurant’s Dragon Boat Festival activities 5
1. Promotion Form
1.xx Restaurant will launch three novel and healthy special rice dumplings from May 18 (price to be determined): (Mr. Fu is responsible)
(1) Green tea salty Meat rice dumplings: clear the throat and throat, replenish qi and nourish the skin;
(2) Bean paste and alkaline water rice dumplings: cool and relieve heat, eliminate food and strengthen the stomach;
(3) Barley and mushroom rice dumplings: Clearing away heat and detoxifying, dispersing wind and clearing the orifices.
2.xx Restaurant plans to vigorously launch a series of healthy special dishes at the same time, using the obvious physical fitness effect as a selling point to promote to diners;
3.xx Restaurant plans to launch a series of healthy special dishes during the Dragon Boat Festival Combining traditional customs, the activity of "Tasting fragrant rice dumplings during the Dragon Boat Festival, curing diseases and protecting health" is launched;
2. In-store decoration and atmosphere
1.xx Restaurant sets up a display at the door At the station, the beautifully made rice dumplings and mugwort cakes will be promoted and sold;
2. Use sachets and mugwort to decorate the front of the restaurant appropriately, and the floor will be decorated with various colorful balloons; < /p>
3. Produce exquisite leaflets and posters for distribution and posting to expand influence and guide guests to spend.
3. Advertising
1. Promotional leaflet (produced by the artist, completed before the 16th)
2. Newspaper advertisement (responsible by the marketing department, Advertise once in the Nanshan Daily and the Evening News at the end of May and early June)
3. Poster production (the artist is responsible for the design, and produces a color inkjet drawing and KT board to post on the front of the lobby column, completed before the 16th ).
4. Promotional division of labor
1. Chinese food marketing is mainly responsible for distributing promotional leaflets, with cooperation from other departments;
2. Individual customer reservations are handled by Chinese food business The reception desk is responsible;
3. The hotel marketing department is responsible for the reservations of frequent guests and contract guests;
4. The promotion and reservations are fully responsible for the manager Zheng Yunfang.