1. Reasonable website architecture (get twice the result with half the effort)

Website architecture is the basic part of SEO video course, which is mainly related to the code simplification, directory structure, page inclusion, website bounce rate, etc. A reasonable architecture can enable search engines to better capture website content and give visitors a comfortable visit experience. If you don't do it well, the impact on the website will be great;

second, high-quality marketing copy (increase the conversion rate of the website)

content is the foundation of the website. Without good content, there will be no repeat customers, and it will be no use doing well in other aspects, just like a hotel, no matter how good the location, no matter how beautifully decorated it is, no matter how good the service is, it will be useless if the food is not delicious. But in terms of SEO, good content is not only for users, but also for search engines. An excellent marketing copy can effectively bring order conversion, just like you open a hot pot restaurant, which is delicious for users. At the same time, a good marketing copy will emerge, which will make your users have a buzz.

Third, external links (high quality)

Although the role of external links is decreasing, it is only for websites that have been well crawled by search engines that they can get good rankings by doing a good job of content. But for many new sites, how can search engines find you without external bait? But this bait should be of high quality, and the high-quality bait should start from the relevance and authority of the website. It's like a restaurant. If you print a lot of leaflets, it's like the garbage chain in our search engine, boasting and boasting, which may not be credible. But if we can get reports from newspapers, TV or food writers and relevant government propaganda reports, then everyone will definitely believe that it is a restaurant worth spending. High-quality external links can help the website quickly get out of the new site inspection period, which is of great help to quickly improve the SEO ranking.

fourth, deep mining of user needs

a qualified SEO worker is mostly mining user needs, that is to say, analyzing what users need? The development of the industry is changing with each passing day, and the needs of users in each period are different, which is the same as that of dry enterprises. We should always pay attention to the needs of users in the market. The content cost of the website is low, and it is easy to meet the needs of users. It is difficult to fully tap the needs of users, which requires SEO workers to have an absolute understanding of the industry, so as to make the website comprehensive, professional and profound.

V. Perfect user experience

User experience contains many aspects, almost all of them, such as whether the content is high-quality, professional and comprehensive, whether the browsing structure is reasonable, whether it is necessary to help users, etc. User experience is a work that needs to be continuously optimized every day.

VI. Establish and accumulate SEO resources

Now, SEO is becoming more and more popular, and simple SEO skills can no longer make you invincible. Now many SEO gods are setting up their own SEO resources, from point to point, from websites to blogs, to forums, to portals, and to the upstream and downstream traffic of websites. Most of the future SEO competition is resource competition, of course, superb SEO technology is the premise. However, if you want to develop in an industry for a long time, it may be inferior to rely solely on one website. For example, like decoration companies in many cities, there are dozens of websites in one company.

VII. Establishing a personal brand marketing system

Nowadays, many people do website SEO and always choose some keywords with large index and high search popularity when choosing keywords. Because these keywords can bring a lot of traffic to the website, there is nothing wrong with some unpopular keywords. However, in this unpopular keyword, we often ignore the optimization of a keyword, which is the brand word of our website. Because many people don't know why SEO should do brand marketing, the brand word of the website is just like a person's name. This metaphor is actually inaccurate, because the name is repeated, but the brand word is really unique.