Current location - Recipe Complete Network - Take-out food franchise - Why is the Chunyang tea incident unpopular?
Why is the Chunyang tea incident unpopular?
Chunyang Tea Event is unpopular because the overall product positioning of Chunyang Tea Event is in a relatively high-end position. At present, when the market price of milk tea is around 15 yuan, the per capita consumption level of tea in Chunyang is around 20 yuan.

Since the formal opening of Chunyang Tea Shop, it has shown a rapid growth trend. By the beginning of 20 19, the number of tea shops in Chunyang had reached more than 400.

Related introduction:

As a tea brand recognized by the public, its headquarters is located in Guangzhou, Guangdong Province. The brand has a number of direct stores in the local area, and its distinctive brand image has attracted countless consumers to punch in. For a metropolis like Guangzhou, the pace of life is fast, and offline sales can no longer meet the needs of customers and friends.

Chunyang Tea Party adopts the online and offline sales model, which greatly increases the sales volume of the store, and the beautifully packaged logo embodies the brand image, which brings visual impact to the customers and friends, and at the same time, it has been listed in major food columns for many times, greatly improving the brand influence.