The Asian Games has brought fire to sports consumption, small and micro businesses and urban tourism.

1. Sports consumption is on fire

The Hangzhou Asian Games has driven the upsurge of sports consumption and injected new impetus into the development of sports industry. In China, the Hangzhou Asian Games has also promoted the nationwide fitness craze, which has brought vigorous domestic sales of sports products. According to statistics, during the Mid-Autumn Festival and National Day holidays, more than 6, special fitness activities were carried out all over the country, with more than 3.3 million people directly participating.

In addition, after the Asian Games in Hangzhou, in order to help the whole people keep fit, the gymnasium will be mainly used to hold large-scale events, the swimming pool will mainly operate professional swimming and diving events, swimming opening and training, and the comprehensive training hall will be open daily and run training in basketball, badminton, table tennis and other projects.

In addition, the Asian Games also provided Hangzhou with an opportunity to connect with international organizations. During the Asian Games, the World Badminton Federation, the International Canoeing Federation and the International Hockey Federation signed memorandums of cooperation with Hangzhou respectively. From December this year to the next few years, many competitions have been scheduled, and the landing of these competitions will allow more people to participate.

2. Small and micro businesses are on fire

Private economy is a new force to promote Chinese modernization. Zhejiang private enterprises can be seen everywhere in Hangzhou Asian Games. According to media reports, among the 176 sponsors of the Hangzhou Asian Games, 18 are from Zhejiang, and there are countless private enterprises directly or indirectly involved.

Not only large enterprises, but also a large number of small and micro enterprises have shared the economic dividend of the Asian Games. Nearly 6% of the suppliers of Hangzhou Asian Games are small and micro businesses, which come from all walks of life and occupy the head position in related fields. In Zhejiang Province, more than a quarter of small and micro enterprises said that they had gained more orders through the Asian Games, and local companies in Hangzhou benefited especially.

In Hangzhou subway cars, competition venues and city streets, local citizens can often be seen wearing Asian Games badges or using them as backpacks. Among the Asian Games staff and even athletes, there are also many Asian Games badges "Talent". About 8% of these badges are from Jinxiang Badge Factory in Wenzhou City, Zhejiang Province. With the east wind of Hangzhou Asian Games, the daily output of the company's badge factory is around 3, to 5,.

The manufacturer providing competitive dragon boats for the Dragon Boat Race of Hangzhou Asian Games comes from Fuyang District, Hangzhou City, Zhejiang Province. The company donated 26 racing dragon boats for this Asian Games, and each dragon boat has 15 patented technologies, which makes the dragon boat have a complete pattern and a smooth appearance, with light weight, good buoyancy and lower friction coefficient, which is conducive to improving speed.

3. Urban Tourism

During the Mid-Autumn Festival and National Day holiday, Hangzhou has become one of the top three domestic tourist destinations, and the overall tourist orders during the Asian Games increased by 279% year-on-year. According to the data released by Hangzhou Culture, Radio, Film and Television Tourism Bureau, as of 16: on October 6, the scenic spots in Hangzhou during the Mid-Autumn National Day holiday received 13,8,7 tourists (1,626,1 people per day), an increase of 34.37% over the National Day holiday in 222.

driven by the Asian Games, Zheng Qinwen, who won the tennis women's singles competition in Hangzhou Asian Games, brought the "champion's money" and the "fish in Fuchunjiang River" recommended by Zou Jiaqi, the first gold medalist in Hangzhou Asian Games and a rower after , have also become new hot foods.

In addition to Hangzhou, Ningbo, Wenzhou, Huzhou, Shaoxing and Jinhua, the co-host cities of this Asian Games, also attracted sports fans from all over the country. According to the big data of Qunar, during the Asian Games, the advance bookings of hotels in Ningbo, Wenzhou, Huzhou, Shaoxing and Jinhua all increased by more than five times compared with the same period of 219, with Shaoxing having the highest growth rate of 7.2 times, followed by Wenzhou with a growth rate of 6.4 times.

Theme slogan

On December 15th, 219, at the 1th countdown to the 19th Asian Games in Hangzhou in 222, the theme slogan of the Hangzhou Asian Games was released, which was "Heart to Heart, @Future" in Chinese (pronounced "Heart to Heart, @ Future" in English).

The highlight of the theme slogan of Hangzhou Asian Games is the Internet symbol "@", which not only represents the Internet of Everything, but also fits the characteristics of Hangzhou Internet City.

On September 22nd, 22, the slogan collection activity of volunteers for the Hangzhou Asian Games was officially launched, which will mobilize all sectors of society to actively participate in the slogan collection through publicity, promote the volunteer spirit of "dedication, friendship, mutual assistance and progress" in the whole society, and call on the volunteers to participate in the event service and city service with more enthusiasm and better condition.

The solicitation of volunteers' slogans will be conducted in the form of online and offline synchronization, and the solicitation period will last for about five weeks. Applicants can choose online submission, mail submission and on-site submission to participate in the solicitation. Specific submission channels, relevant requirements, required materials, etc. will be published on platforms such as official website of Hangzhou Asian Games Organizing Committee and official WeChat WeChat official account.