The East Ancient Road Project is located in the most prosperous core area of Ningbo, with the same business hours as the subway. Because it is located in the underground space between Dongmenkou Station and Gulou Station of Rail Transit 1 Line, it is named "East Ancient Road".

The East Ancient Road is a single project between two subway stations with the largest construction area in China, and it is also the first commercial project between stations in Zhejiang Province, which has been included in the "Thirteenth Five-Year Plan" for the development and utilization of urban underground space in this province.