The popularity of Zibo barbecue is due to its unique features on the one hand, and the spread of social media on the other.

First of all, Zibo barbecue has a unique flavor and cooking method, which is an important factor that it can attract more people. Zibo barbecue is grilled with charcoal fire, and the meat is fresh, tender and juicy, and the aroma is overflowing. With the special seasonings and side dishes in Zibo, people can enjoy it endlessly.

In addition, Zibo barbecue is rich in variety and affordable, which makes people more acceptable and loved.

Secondly, Zibo BBQ can gain more exposure and attention through social media. With the rise of social media, people's access to information has become diversified. In Zibo, many food bloggers and online celebrity shared their comments and photos of Zibo barbecue, which greatly increased the popularity of Zibo barbecue and made more people pay attention to and interested in Zibo barbecue.

In addition, Zibo BBQ has adopted some new marketing strategies and methods. For example, marketing activities, such as barbecue workshops, tasting sessions and coupons, were launched to let people experience Zibo barbecue in different ways, which increased people's awareness and trust in Zibo barbecue brands.

In short, the success of Zibo BBQ is due to the unique food in Zibo.