Recently, Economic Information Daily, sponsored by Xinhua News Agency, published the article "Combach: Product Innovation Promotes Healthy Economic Development", which pointed out that "the category innovation of honeycomb pots has driven the industry to change. Under the guidance of Kangbach, traditional kitchenware enterprises have followed suit, and * * * has promoted the honeycomb pot to become a new growth pole in the category of cookware. According to relevant forecasts, by 223, honeycomb pots are expected to become one of the largest categories of pots. "

The champion's mentality needs strength

This prediction is not unreasonable, and the sales volume of Combach in recent years is the most direct and powerful evidence. At the just-concluded 221 Tmall New Year Festival, Kangbach once again defended the title of frying pan and won the first place in the sales of kitchen/cooking utensils stores. Combach's battle report impressively wrote "First, it is our habit". The head of Kangbach's brand has also said that he hopes to make Kangbach a "bull in the cooker world".

during the period of double 11 in 22, Combach sold 1 million yuan for a single honeycomb pot, which exceeded the total turnover of 188 million, up by 555% year-on-year, accounting for one-fifth of the total turnover of Tmall kitchenware industry, ranking first in the kitchen cooking list, and even the established traditional kitchenware brands such as Supor and Astar were caught off guard by the young Combach. This is due to Kangbach's forward-looking vision of breaking the inherent pattern of the industry and grasping the consumption outlet. In addition to the objective sales data, the next platform of Xinhua News Agency once again proved the extraordinary strength of Combach honeycomb pot.

healthy economy ushers in a new round of warm spring

under the epidemic situation, many economic phenomena have undergone tremendous changes, and the "healthy economy" has ushered in a new round of development opportunities, which once again attracted everyone's deep attention to health after SARS in 23. During the SARS period, the category of hand sanitizer was popularized in the China market, and the sales of hand sanitizer soared, even a bottle was hard to find. At that time, Blue Moon, which completed the layout ahead of schedule, was firmly at the top of the hand sanitizer market. After the outbreak of COVID-19, consumers' attention to health not only stopped at disinfection products, but also penetrated into all aspects of food, clothing, housing and transportation.

First of all, people's cognition such as "food is the most important thing for the people" and "illness comes from the mouth" has given Kangbach a market foundation, and the concept of healthy pot is a huge incremental market. In addition, there are more or less unresolved pain points in the pots and pans that have changed in previous generations, eroding the diet health of the public. Kangbach, adhering to the mission of solving the pain points in the industry, polished this "honeycomb non-stick pan" with great concentration, and carved a concave and convex fine texture on the surface of the pan by etching process, so that the spatula has zero contact with the non-stick layer, and the food and health problems caused by the coating that is easy to fall off at the bottom of the pan are prevented.

The living room economy has been upgraded to the kitchen economy

The consumption upgrade has triggered the rise of all kinds of subdivided new economies, such as the milk tea economy and the national tide economy, which are rooted in the aggregation of * * * and consumer demand groups. WonderLab, a brand of meal replacement in online celebrity, focuses on young girls of generation Z, indulging in the consumption scene of milk tea while pursuing slim and healthy figure, and walks out of the refined route of "drinking milk tea that is not fat". After the "living room economy", the "kitchen economy" is in the ascendant, and high-end kitchen appliances have begun to enter the kitchens of many families. It is essential to equip them with a good pot. Combach's innovative category thinking has accelerated the "kitchen economy", and high-quality honeycomb pots are favored by consumers.

consumption scenes are a powerful tool to stimulate consumers' decision-making, and scene shaping can drive the development of new economy. On the one hand, with the rise of social platforms, more and more people are willing to share food in new forms such as short videos or live broadcasts. On the other hand, because modern social interaction emphasizes interaction and collaboration, the traditional family social scene gradually shifts from the living room to the kitchen. These two scenes are indispensable for the quality and value of the kitchen, and the food and kitchen utensils are intertwined to create a healthy and pleasant experience. From "health" to "quality" and then to "social attribute", Yifeng Li, the brand spokesperson signed by Combach, also accurately conveyed the concept of combining kitchen and social activities, thus suggesting that Combach is not just a pot, but also an avant-garde attitude towards life, which is very conducive to the self-expression of contemporary "life experts".

behind Combach's success in the new economic wave is the brand's assessment of the situation, which caters to the domestic and international consumption environment and market trends, accurately hits every pain point of consumers, seizes the opportunity to fill the gap in the market, and demonstrates its product advantages. It is necessary to strike while the iron is hot. If Kangbach wants to maintain such a strong momentum in the market, he must keep the radar on and continue to hone better products to continuously capture the minds of consumers and firmly occupy his own place in the market.