if you want to make money in micro-business, you must study first.
Wechat business Skills
If you still believe in these points when you are a Wechat business, you are all wet.
The first statement is:
To be a Wechat business, you should start with your friends, because it is the easiest. Wrong!
The Almighty Bear has a theory that what Wechat business really wants to do is not the close relatives and friends (strong relationship), nor the strangers on the street (weak relationship), but the middle relationship between the two. In this way, Wechat business's thinking is very clear, that is, first add as many people as possible, and then use his charm (your special feature)+interaction (to enhance the relationship with them) to transform the weak relationship into the Chinese relationship, so it is not difficult to sell things.
The second argument is:
Wechat business is a WeChat e-commerce, so we should focus on WeChat. Wrong!
Wechat business's "micro" is not WeChat, but tiny. It refers to the era of mobile Internet. No matter how small people are, they are the center. To be a Wechat business, people should be the center, make relationships and manage fans. In this case, it is necessary to take people as the center, see where the target users of your goods are, and rush there. An Hong, the first person in Wechat business, has an experience worth learning. She said that Wechat business should pay attention to offline traffic, promote masks and cosmetics, and the user groups of offline weight-loss shops and beauty shops are very accurate. Why not directly develop the owners of these offline shops into agents? Online, besides WeChat, we should also pay attention to QQ space, Weibo, Baidu and other channels.
The third statement is:
Wechat business is a multi-level agent. Wrong!
Multi-level agency is just a mode. There are many modes in Wechat business, which can be B2C mode of agent and level 1 agent, for example, developing their own employees, current distributors and even customers into agents. There must be more innovative models in the future. Multi-level agents are not all suitable. What multi-level agents play is information asymmetry, which is contrary to the model of the Internet. With the entry of big-name manufacturers, it will be more difficult to do.
The fourth argument is:
Wechat business cannot brush the screen violently. Wrong!
it should be divided into different occasions and situations. For example, for the total generation, there can be multiple micro-signals, among which the micro-signal of the management agent is of course to be violently screened. At this time, the agents will not block you, and the micro-signal of the end user cannot be violently screened. The solutions given are: first, China and France. Besides advertisements, you should also send out other things, either your hobbies or returning to yourself. It is also excellent to pat food and scenery.
The fifth argument is:
Wechat business should be a mass commodity. Wrong!
products make users feel at ease, and the model makes agents make money, which is a good platform. Just like enjoying international distribution, it solves the problem that it is difficult for small and medium-sized Wechat business to get involved in the Internet at the beginning. You don't need to stock up and deliver goods, open the distribution center and promote 3 customers to make profits by fission!
In a word, independent thinking is very important. There is no panacea for all diseases. Only by analyzing the specific situation, you can think more about your own situation. There is no such thing as dropping pies in the world, and distributors must work hard to get results!
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