1, turnover achieved a breakthrough.
Nowadays, the nightlife in China is rich and wonderful, and consumers have great demand for late-night food. According to a survey, convenience stores mainly sell cooked food, alcohol and snacks from 18 to 6 am the next day, and the night turnover can account for 30% to 40% of the whole day's turnover. 24-hour convenience stores can not only meet the needs of people returning home at night, but also increase their turnover.
2, improve the efficiency of logistics.
The convenience store opening at night is more conducive to the logistics work such as goods care, goods inventory, unloading, cleaning and cleaning the storefront, which is not only conducive to improving work efficiency, but also can avoid affecting the experience of consumers entering the store during the day.
state of play
Convenience store format was first introduced into the domestic market in1990s. Although it started late, with the sustained economic growth, convenience store format has achieved rapid development in China. According to the statistics of the National Bureau of Statistics, as of 20 1 1, there are more than 1 3,000 convenience stores in China, with more than110,000 employees.
However, from the perspective of the proportion of convenience stores, the sales of convenience stores only accounted for 6.5‰ of the sales of all chain retail enterprises in that year, and only accounted for 1.2‰ of the total amount of cooperatives in that year.
It is far lower than Japan's 6.6% (the annual sales of convenience stores account for the proportion of Japanese retail industry) and the United States' 5% (the annual sales of convenience stores (excluding oil products) account for the proportion of American retail and food service sales (excluding motor vehicles and parts)). Convenience store format has a very broad growth space in China.