It's worth seeing in the live broadcast room of Tmall Double Eleven, beauty, clothes and food anchors. First, beauty category

Beauty category is the favorite concern of every girl who loves beauty, such as Li Jiaqi, Viya and other anchors. They will carefully screen the quality of products, and it is the original intention of the anchor to choose businesses with good quality and more gifts, and it is also the most anticipated and valued by the buyer. Therefore, products with good quality, good reputation, strong activities and many gifts generally receive the most attention during the Double Eleven. The main audience in the field of beauty cosmetics is girls. Girls pay more attention to their skin, appearance and other images, and usually prefer to invest in themselves to make their visual age lower, which is the common pursuit of most girls at present. Second, clothes

Clothes, usually everyone thinks that last year's clothes don't match this year's temperament, so choosing a dress is the pursuit of many people. When you open your clothes, everyone has an idea that there is nothing suitable for you to wear, so adding new clothes is the goal of the Double Eleven. At present, there are many anchor platforms. You can choose Taobao, Tik Tok or Weibo to watch through various channels, which not only broadens people's choice, but also provides more live channels for everyone. The amazing explosive power displayed by Taobao Live has aroused social concern, and the live broadcast has stimulated unprecedented new consumption power with innovative display methods. Through the professional introduction and display of Taobao anchor, consumers can understand the goods more intuitively. Third, the food category

Food category, generally during the Double Eleven period, the activities are strong, and people generally choose to stock up. For snack anchors, people usually have no resistance. In addition, people in China now pay more and more attention to food health and health preservation, and pay more and more attention to eating. It is everyone's pursuit not only to eat healthily, but also to eat safely. For example, brands such as Three Squirrels and Good Shop are highly concerned, and people are very satisfied with this brand, whether it is a gift or for their own consumption. At the same time, watch the food, and everyone can see his ingredients.