Let me share my personal opinion on this issue (don’t comment if you don’t like it)

First, you don’t need to charge money for this game. Although you need to buy the computer version, you don’t need to charge money after buying it. It makes people feel very fair. There is no distinction between high and low by picking up the equipment at the beginning (CF has various VIPs).

In the second survival game, only one person or a small team can win in the end. Thinking about surviving alone among hundreds of people and getting the chicken will give you a greater sense of accomplishment than CF. Think about it again, and the team will die. It feels like eating chicken by yourself, while your teammates shout that 666 is awesome (this seems to be the feeling you want when playing games).

The third one was attracted by various funny videos. The first time I saw the chicken eating video, I didn’t pay attention. Later, there were some funny videos of anchors eating chicken. The one that impressed me the most was the one where Da Sima couldn’t kill anyone. , I just thought about giving it a try. Later, there were more videos of this game and it slowly became popular.

If you don’t like the above personal points, please don’t comment

Pay attention to the lucky draw, there will be draws every week, the probability of winning is super high!

Speaking of which game is the most popular recently, don’t think too much, it must be Chicken Fighting. It can be said that after Honor of Kings, Chicken Fighting has once again reached the top of the domestic mobile game industry. So, why is this The chicken game suddenly became popular?

Chicken-eating is so popular, it is inseparable from the praise of major game anchors. In the past two years, the game live broadcast industry has emerged, which has played an indispensable role in the spread of many games. If a game is promoted in the early stage If the game is frustrated, then no matter how high the level of the game is, it will be difficult to reach the level of universalization.

In addition, as the only Windows platform game nominated in 2017, the quality and creativity of the game are still eye-catching. Although due to the limited capabilities of the blue hole, there are often fights between gods and gods. game, but it is still undeniable that this game does have enough new ideas and ideas. In addition, the Chinese people have a strong desire to win. The 100-man battle royale is fast-paced and very suitable for Chinese tastes.

In addition, playing the chicken game does not require much krypton gold. Even if you top up money, it will not affect whether you can play chicken or not. I think it is much better than the previous King of Glory. Putting these many reasons together, it can be said that it is difficult to be popular even if you want to eat chicken!

In the second half of 2017, a “chicken-eating” game entered Steam, quickly creating a “chicken-eating” trend. However, many players who are about to join this type of game will have a doubt: What is the magic of this "chicken-eating" game similar to early FPS games that makes it so popular?

In fact, after careful consideration, the overall settings of "Chicken" games are comparable to the once popular gun battle games. The only advantage over gun battle games is that "Chicken" games incorporate the concept of the cream of the crop. There are also a large number of vehicles that can be driven independently, as well as a large number of gun designs randomly picked up in bunkers.

At the same time, because its entire game concept originates from the original bloodthirsty and competitive psychology of human beings. The ultimate goal in the game is to keep yourself or a familiar team alive. This magnifies the application of tactical strategy in games. The most important thing is that in the "Chicken" game, a sense of doomsday crisis is created, that is, as the poisonous gas gradually spreads to the entire island, this crisis will force the players to take action as soon as possible to escape from the poisonous gas circle.

As the poisonous gas circle shrinks, players must face attacks and pursuits from possible "enemies" at any time. And this accelerates the player's tension. Judging from the actual feedback from most players, almost no player will take the initiative to give up the opportunity to survive in the game, and this is also the instinct that has inspired the evolution of human civilization for thousands of years. Of course, in order to accelerate the sense of urgency, a large number of "chicken-eating" games have added poisonous circle settings and also added the concept setting of "air combat bombing". This setting also forces players to seek bunkers as soon as possible to ensure the continuation of survival.

Is it certain that you can survive if you enter the bunker? That's not necessarily the case, because when the player moves, corresponding footsteps will appear on the map. Therefore, players who first hide in the bunker can easily judge the opponent's position and take contingency measures. When players who enter the bunker later enter the bunker, they can easily become victims of "hunters". And this is in line with the gambler psychology that exists in human beings under certain trends - because the probability of sacrifice and survival are equal, according to the logic of social behavior, humans prefer to make choices in the right direction.

Therefore, the entire "Chicken" game is based on catering to human psychology, and is born through the selection of interesting, interactive, entertaining, realistic and other aspects of high-quality games. of. It is equivalent to capturing the player's desire to survive and win in extremely harsh conditions from the very beginning. This forms the essential reason for its popularity. Things like game graphics, specific performance, etc. are upgrades and evolutions based on this basic reason.

The game of chicken has been popular for thousands of years, but many young people are only now feeling its power.

Some people say, why when PlayerUnknown's Battlegrounds was born, the adjectives "good luck, good luck and eating chicken tonight" were used as adjectives? Why do people like the word "chicken eating" so much and spread it to others? I think this is closely related to the deep-rooted worship of chickens in human beings.

A long time ago, the chicken was a magical animal. The eggs it laid were self-packaged, easy to store, and easy to carry. It was the best drink for ancient humans to replenish energy when going out. It can be said that the primitive people at that time were hard to find eggs. The ancient chickens at that time were relatively large, and many of them evolved from the ancestors of dinosaurs, so they were not easy to deal with. At that time, chickens had horns like sheep and legs like ostriches. They ran very fast, but the eggs were also big enough, often enough for five or six people to eat at full price.

With the advancement of human civilization and the popularization of slash-and-burn cultivation, drinking eggs has become no longer novel to everyone. As wealthy humans begin to pursue more delicious food, when someone hands an egg to a young When the primitive man asked him to drink it, the 18-year-old young man, who had been drinking eggs since he was 3 years old, threw it into the fire with disdain. The family was very sorry and thought it was a waste. When the fire went out, the old man used a wooden stick to pull out the eggs, but unexpectedly found the white and tender egg white under the shell. It was very curious and smelled a delicate fragrance. When the old man took out the eggs, When the cooked egg was put into her mouth, the recklessness of the primitive person in the second grade no longer made her angry, because to her, this boy was the founder of cooked eggs.

But the good times did not last long. Eggs could be eaten cooked but were no longer so fresh. Everyone began to think about how to make eating more exciting, so someone focused on the creator of eggs, which is the chicken itself. When the first person raised the knife and faced the hen, the hen's heart collapsed.

Since then, chicken has become an indispensable delicacy in the human food chain. It is small, light, easy to kill, and delicious. In the classic movie "Taking Tiger Mountain by Wisdom", a mountain eagle entertains the bandits in the village and sets up a banquet of a hundred chickens. For that era of hard life, chickens could not live without chickens, and nothing could be eaten without chickens.

Later, a foreigner who came to China discovered this secret. He was Marco Polo. He traveled around the world with his chicken-eating habits and recipes and popularized it to humans around the world. Finally, in the United States after World War II, an old man with a white beard found Marco Polo’s chicken-eating secrets, and thus invented the powerful super chicken-eating chain restaurant "Watch Buddha Eats". From then on, the chicken-eating craze continued. Until now, it has not dispersed for a long time. Every day when I stand on Changfeng Street and see the crowds of people queuing up to the elevator entrance at the "Buddha-Eating" shop downstairs of Wal-Mart, I always want to say: "Can you please stop being so crazy? I only eat it once a week!" < /p>

I am an old PlayerUnknown's Battlegrounds player. I started playing this game as soon as it came out. I think it's popular for several reasons.

The anchor sets the pace

At that time, the game had just come out, and overnight all major platforms were live broadcasting "PlayerUnknown's Battlegrounds". There are also many League of Legends anchors who have also joined this camp, such as Wei Shen, Da Sima, pdd and 55 Kai, etc. (Although it was ugly, it also promoted the development of chicken eating)

So many people followed the anchor and started playing this game. In this way, more and more people followed the trend, and the number of players continued to grow, becoming the most popular game. game.

The game itself

In addition to the anchors setting the pace, the game itself also has a lot of playability. For example, this is a relatively new game category, and the map is so large that it can accommodate a hundred people playing the game.

The ultra-realistic game graphics and user-friendly operation design make players more nervous and fascinated through the battle royale mode. The game has mechanisms such as bombing zones, poison circles, and safe zones. Firearms, equipment, and vehicles are all available.

Apart from the disgusting cheating problem, this game is still very fun. And there are a lot of girls.

Tencent agency and media communication

The popularity of PlayerUnknown's Battlegrounds is also inseparable from media promotion. Nowadays, chicken eating is a hot topic on all major media platforms. Coupled with the spread of many players, many emoticons and funny pictures also help to promote it.

After being represented by Tencent, PlayerUnknown’s Battlegrounds became popular in China again. Coupled with the two mobile games currently produced, it is no less popular than Honor of Kings.

The popularity of a game, in addition to its own fun, is also inseparable from the publicity of the media and players. It's like opening a restaurant. Delicious food and good reputation.

Hello, you are here uninvited. I am a toilet tyrant. Just listen to my name and you will know that I am our PUBG player, toilet LYB.

Let’s first talk about why eating chicken is so popular.

1. Chicken Eating is a game based on the famous novel, Battle Royale. It perfectly explains how a person can eliminate others bit by bit and fulfill himself in such a large environment.

2. Chicken fighting is an FPS game. Randomness and strategy are very important in the game, and then personal strength. It tests people's all-roundness in several dimensions, so the possibility and probability of becoming popular will be greater.

3. This game has uncertain factors and is very enjoyable to watch.

And when brain battles are integrated into the game, this game will definitely enter the public's field of vision.

I hope everyone will like it. Thanks! !

"Chicken" is the common name of Playerunknown's Battle grounds. This is a battle royale type game. Each game involves 18 players. They are put on the Jedi Island. The game starts with everyone having nothing. Players need to collect various resources on the island, fight against other players in the shrinking safe area, and survive to the end... And the player who survives to the end can get the chicken, which is quite attractive to players. .

Thank Wukong for the invitation. There are several reasons why the chicken game is popular: 1. It is an FPS shooting game, and the player base of this type of game is relatively large. Game enthusiasts all over the world basically prefer this type of game, especially male players;

2. The game design is relatively random, and the search for equipment on the ground is highly uncertain, giving players more possibilities. Each game has a different experience;

3. Game The props in it are all virtualized based on reality, including firearms, vehicles, maps, characters, clothing, etc., allowing players to experience more fun that cannot be experienced in reality;

3. Games Divided into various team modes, single, double, four-player, etc., it increases interactivity and team collaboration, allowing players to fully demonstrate their team awareness and maximize their heroism;

4. The use of firearms makes players more technical, including simulating ballistics, so that players can experience the feeling of reality;

5. Players from all over the world play together and can feel different humanities and cultures, fresh Full of sense;

6. The last survivor or team, after a series of fights and escapes, finally survives, and can get a sense of satisfaction, excitement, tension, and excitement that fills the entire game.

Did you "eat chicken" today?

It has become the most commonly said sentence when we meet recently. The complete expression of "eat chicken" is: "Good luck, eat chicken tonight", which is the game translator's interpretation of the original English sentence of "PlayerUnknown's Battlegrounds: Battle Royale" as "Winner winner, chicken dinner". It originally meant that the person who won the casino in Las Vegas could eat a chicken dinner, so it evolved into Chinese and became what everyone likes to say "eat chicken".

Since "PlayerUnknown's Battlegrounds" became a hit in March, many mobile game developers have regarded "Battle Royale" as a piece of "cake" and have even achieved good results. . However, how far such games can go in the Chinese market still requires many considerations.

1. Whether it can take root in the Chinese game market depends on the degree of localization of game translation

Recently, a game called "Last Day On Earth: Zombie Survival" (Chinese name: Last Day On Earth: Zombie Survival) )'s game performed strongly on iOS and Google Play, becoming the top 10 downloads in July and August. Although the game was developed by an unknown studio in Russia, it was unexpectedly downloaded by more than 3 million people in China. You may not be able to imagine that this paid game on PC and not cheap has so many players in China and there is still no Chinese version. But if you want to get a share of the Chinese game market, game translation localization is a prerequisite.

I won’t go into details about the importance of game translation localization. I will only give an example to illustrate. "Pokemon: Sun/Moon" released by Nintendo in November last year was the first official Chinese version of the series. The game introduces a new system, which the Chinese version translates as "Battle Royale". But the gameplay of sending Pokémon one by one to battle makes many players wonder. What does this have to do with the royal family? In fact, because the translation of the game is a literal translation and has not been localized, Chinese players will not have any sense of immersion if they do not understand Japanese culture. Therefore, if a game wants to achieve localized translation, it can find a professional company to do the important work of translation. The most popular online human translation platform in China, Yuyi, can accurately match translators and match professional translators for game companies, and the price is 30%-60% lower than the cost of traditional translation companies.

2. Switching from PC to APP determines the user level

There are many reasons why "Honor of Kings" is popular, and the implantation of Chinese traditional culture is indispensable, which also gives people who want Foreign game developers entering the Chinese market provide a direction: not only must the game translation be localized, but it is also important for the game to be directly embedded in Chinese culture. But the most important reason for the popularity of "Honor of Kings" is that the popularity of smartphones has given it an opportunity.

Today, China's mobile phone network is getting faster and faster, and the penetration rate of smartphones ranks among the highest in the world. The usage rate, replacement rate and convenience of mobile phones far exceed those of computers. And compared with developing PC games on computers, it is much easier to develop "Battle Royale" type mobile games on mobile phones.

Therefore, if "battle royale" type games want to attract more Chinese players, they need to develop APPs so that more people can easily experience the fun of "battle royale".

For game developers, “eating chicken” just provides a new direction for game development. In this process, many "battle royale" games continue to appear. In short, the "chicken eating" of the whole people is still fleeting. In addition to the game development settings, it is also crucial to achieve localized translation and localization during the game marketing process. Only in this way can it have the ability to compete with "Honor of Kings".

What is the most popular game recently? It has to be Chicken Game. Let me briefly introduce what "Chicken Game" is?

Chicken actually represents an open-world strategy shooting game developed by the Korean game company Bluehole and Brendan Green. The full name is "Battle Royale". Because after you win, a sentence "Good luck, chicken dinner" will be displayed on the screen. The original text is "winner winner, chicken dinner!" so it is nicknamed "chicken dinner" by players.

Why is "eating chicken" so popular? I would like to explain from the following aspects.

Thrilling. Escape games not only depend on personal consciousness and skills, but luck also plays a large role. Some experts fail to get the first place after more than ten kills in a game, while some rookies accidentally stumble into the Circle of Destiny and survive the whole process. , no one was killed but he got the first place. In the game, you have to prevent all kinds of sinister players and Voldemort, bombers explode randomly, and the poisonous gas circle refreshes every once in a while... these all give players a sense of excitement.

Relatively fair. The start is the same for all players, that is, "you start with a parachute, and you have to pick up all the equipment." Compared with some games where artifacts are flying all over the sky, this game environment is very attractive to players.

Driven by the anchor. The reason why this game became popular is inseparable from the promotion of anchors on major live broadcast platforms. After their promotion, the audience became interested in it, and gradually this game became popular.