How to give a good name to your official account 1.

Give the public account a good name. A good WeChat public account name is the best spokesperson for the company, because the first thing users see when opening WeChat is the name and avatar of the company's public account.

So how can we choose a good name for our corporate WeChat public account?

According to the author's practical experience, a good name must meet the following three characteristics.

(1) Able to spread quickly. One of the biggest features of the Internet is spread.

The communication effect that takes 10 years to achieve in traditional enterprises may be achieved in just one hour using the Internet.

Every day, many people become famous quickly through the Internet. As long as your product name is easy to remember, it is the best way to spread it. For example, English public accounts can have the following names: American English, Learn English, Beijing English, 24 English,

Daily English, Dashu English, Urban English, Spoken English Selection, Da Shi English, Owen English, Zhixing English, International English, Pacific English.

There are so many English public account names, which one is the easiest to spread?

Let's analyze it now.

To make public account names spread quickly, you must first make them catchy and catchy to users, so that they feel familiar, and these names can appeal to potential customers about the value of the product.

Based on these points, we have locked the English public account names to the following two: Learn English well: When I was in school, the most frequently said sentence by teachers and family members was "Learn English well."

There is no need to worry about customers not being able to remember this name, because it has been said countless times.

In addition, the name of this WeChat public account is catchy and can appeal to potential customers about the value of the product.

American English: What everyone wants most when going to college is to speak fluent American English, and American English is taught on TV and radio. Because the best English in people's minds is American English, users will not worry about this name.

In addition, the name of this WeChat public account is also catchy and can appeal to potential customers about the value of the product.

If the name of a product has been deeply imprinted on our brains when we were very young, when the name becomes the name of a product, when we talk about brands in a certain industry, we will naturally think of this product.

brand.

Because the name of this brand has been repeated in our minds countless times (maybe a hundred thousand times, maybe a million times, or even more) since childhood.

To discover the value behind the product name, we must first figure out who our target customers are, and then analyze the target customers’ deep demands for the product.

For example: why people buy cars is because they think they can go faster to save time, so speed is the deep desire of target customers. The biggest feature of BMW is to run fast. Only in this way can it be called a BMW, so when everyone

When you want to buy a car, your first reaction is to buy a "BMW car".

Mercedes-Benz cars also meet the first demand of target customers, which is fast driving speed.

When everyone thinks of buying a car, they first think of buying a Mercedes-Benz or BMW. This is the reason.

There are many names for products that can meet the first needs of customers, such as Rejoice, Wangwang Snow Cake, Nongfu Spring, Mengniu Milk, etc. These product names all meet the first needs of target customers.

When choosing a name for a public account, in order to satisfy customers' demands for the product, you must first study the first or deeper needs of the target customers.

To sum up, choosing a good public account name should comply with the communication principles: it should be catchy to read, make users feel familiar, and appeal to potential customers about the value of the product.

(2) Target keyword principle WeChat has a search function that allows potential customers to find the WeChat public accounts they are interested in through keywords.

Therefore, if a company wants its public account to be found by customers among the vast number of WeChat public accounts, it must bring the target keywords of its products when choosing the WeChat public account name.

For example, a WeChat public account for English education must include the target keyword "English" so that customers who want to learn English can find the company's WeChat public account through search.

(3) Add a local name. Please note that if your business only serves local customers, you need to add local place names, such as Beijing English Training and Shanghai English Training. This will help to obtain accurate target customers.

Based on the above analysis, we come to the conclusion that the composition of the public account name is: Pin... >> How to choose a good WeChat public account name 1.

Give the public account a good name. A good WeChat public account name is the best spokesperson for the company, because the first thing users see when opening WeChat is the name and avatar of the company's public account.

So how can you choose a good name for your corporate WeChat public account?

According to the author's practical experience, a good name must meet the following three characteristics.

(1) Able to spread quickly. One of the biggest features of the Internet is spread.