What are the design methods for food posters?

First of all, the posters we make are divided into commercial posters and art posters. Of course, for us, we all work for companies or customers, and they are basically commercial posters, so we need to understand some of the characteristics of commercial posters. What do commercial posters mean?

A poster promoting a certain product or business service.

When we make commercial posters, we need to consider the attributes of the product, the users of the product, and the objects of the service. Only by making targeted designs that suit the project can we attract people's attention in a short period of time, thereby transforming ordinary users into potential potential users.

What should customers pay attention to when designing commercial posters?

The first thing you need to know is that poster designs with different themes need to render different atmospheres and central ideas. The layout of poster design reflects the image and beauty of the poster. The layout design needs to be both beautiful and well-organized. It needs to have its own characteristics to attract people.

Users will stop their eyes on the poster you designed. Only by winning the user's attention can you have the opportunity to convert ordinary users into your own potential customers. Otherwise, all publicity will be in vain. A successful poster design cannot be separated from the poster layout.

Structural arrangement and design, the layout design of posters needs to pay attention to the following points: 1. Poster layout design - simplified fonts. The current layout design trend is large titles, small articles, large pictures, and the masculine and straightforward beauty of clear outlines (block structure)

, there are few twists and turns in the writing, it is not broken into parts, the font changes less, and the lines are thick and black.

2. Poster layout design - Sectionalization Information of the same level is placed in the same section. There needs to be appropriate white space between sections. Otherwise, it will give people a feeling of unclear levels, and the key points and goals cannot be seen.

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3. Poster layout design - "shelf display" to "display" poster information by category will also reduce browsing time and get the information you need from the layout as quickly as possible.

Let me share my general steps for personal poster design: Clarify the requirements. No matter what we do, we must understand one thing before we start, that is, what to do?

What is the purpose?

As long as we understand these two points when doing things, working in this direction will generally not deviate from the theme and avoid revising the draft again and again. For example: if Party A asks you to design a poster, the poster is for a new product.

Water bottle discount event, you can enjoy the discount during a certain time period. Given this information, we need to understand what this poster is about. The first point: we must understand that it is a new product, and it must be to promote the new product.

Point: You must know that there are discounts, and you must enlarge the discounts to attract users. Third point: You must understand the purpose, which is to promote new products and attract users to purchase. Clarify the theme and style. Now that we know what to do and the purpose, we need to clarify the design next.

The theme style direction, since we want to achieve the effect of promoting new products and promoting preferential activities, then we can’t dominate the scene, and we can’t just focus on one aspect. The characteristics of the new product must be amplified, and the preferential activities can play a role in attracting users.

We cannot weaken the search for materials. After the design style is clear, we need to find suitable materials. We cannot randomly find a product picture. The product picture must express the characteristics of the new product. At least it cannot have missing corners and blurred corners, so it is also very important to choose materials.

Be particular about it. After the materials are determined, you can start designing. Making a poster is nothing more than layout. Arrange it however you want it to look good. However, you must also pay attention to the clear theme, strong breathing, clear layers, and smooth reading.

Case Analysis If we want to do a good job in design and have certain design thinking and typesetting skills, we must appreciate a lot of excellent cases in our daily life, so we must improve our horizons and see the resources we can see, whether at home or abroad.

We must not miss it. When we appreciate works, we cannot just look at them. Let’s take a look at how to appreciate other people’s excellent works.

How to transform it into your own knowledge and apply it to your own design projects.

The poster above mainly promotes food. The main image is centered and typed. The theme copy and other copy are aligned and typed in the center. Illustrations of chopsticks, cups, spoons and other decorations are added around it. The taste copy is written in handwriting to reflect the handmade feel of the food. The color is

The combination with red reflects the visual impact of appetite.

The poster above mainly promotes food. The main picture is typed in the lower right corner, and the theme copy and important copy are typed in the top visual area. Chalk fonts are used to reflect the handmade feel. At the same time, simple illustrations are used as decorations for the atmosphere of the picture, which enriches the picture and can also

Reflecting the sense of handwork, the above poster is mainly to promote food. The lower right corner of the main image is typed, and the theme copy is written in handwriting to reflect the handcrafted feel of the food. The picture mainly highlights the food and the theme copy, and is satisfied with too many element decorations to highlight the main vision.