Mixue Bingcheng is committed to creating a Chinese fresh ice cream-tea brand.

It is a chain organization focusing on fresh ice cream and tea drinks.

Mixue Bingcheng has created a new chain form, integrating high quality and low price with health and freshness, and providing consumers with healthier and value-for-money specialty products. Mixue Bingcheng (Jiujiang) currently has stores in Xunyang District,

There are outlets in Xiushui County, Lushan City, Chaisang District, Ruichang City, Qingcheng City, Wuning County, Lianxi District, Duchang County, Pengze County, Yongxiu County, and De'an County.