Mukbang first became popular in Japan and South Korea.

There is a big eater in Japan called Yuwa Kinoshita. His records include: 60 skewers of dumplings, 100 donuts, and 5 pounds of natto rice bowl.

Every time the live broadcast starts, the screen is filled with food and people only occupy a small area.

After the live broadcast, the plates were cleared.

Such videos have attracted attention in China after being introduced by Station B.

Perhaps Mi Zijun also came into contact with mukbang while visiting station B.

After reading a lot, I thought I could do it myself, so I started.

But I can’t find when she started doing mukbang like this.

She is not the first in China to do mukbang, but she is the first in China to do mukbang with "fast food + challenge".

Her appearance coincided with the second half of the online live broadcast, which was also a hot period for short videos, attracting the attention of various capitals.

The most famous Internet celebrity at that time was Papi Jiang. In March 2016, it received nearly 12 million yuan of investment from Luo Zhenyu and other companies. In April, it planned and auctioned its first advertisement, which was finally sold at a high price of 20 million yuan.

Mi Zijun re-edited the live video and uploaded it to Station B, and the number of views it received was much higher than the number of people during the live broadcast.

This is also the reason why she later switched to short videos.

Facts have proved that China is not only rich in people who eat melons, but also rich in people who watch others eat melons.

The previous popularity of food programs such as "A Bite of China" and "12 Flavors" now seems more like a warm-up for mukbang.