Cultivating a new format of leisure agriculture
The Ministry of Agriculture and Rural Affairs has decided to carry out the declaration and monitoring of key leisure agriculture counties in China, and put forward specific requirements from four aspects: resource advantages, facilities, industrial development and organizational guarantee. While actively reporting, many areas have developed leisure agriculture by introducing basic policies, setting up projects and starting swimming activities, providing new impetus for increasing farmers' income and the flow of urban and rural resources.
the increase of scale benefit of leisure agriculture reflects the accelerated development of new industries and formats in rural areas, but it also faces many challenges in practice. Some take picking, catering and homestay as standard, with similar development methods and extensive management; Some stay in the mode of "farmhouse music" and "food festival", and the industrial integration and leisure function are not enough; Others separate leisure agriculture from rural tourism. In fact, only the coordinated development of the two can help to optimize the agricultural structure and cultivate new formats.
In this regard, all localities should do a good job in leisure agriculture development planning in combination with resource endowments, geographical location and cultural customs, strengthen infrastructure facilities according to the idea of "government guidance, farmers' subject, social participation and market operation", break the current situation of simple series connection of traditional scenic spots, subdivide the resource differences with surrounding areas, build unique leisure agriculture gathering areas and benchmark demonstration bases, and form successful experiences that can be replicated and popularized. It is also necessary to build a differentiated and characteristic product system, carry out misplaced management, and work hard on the connotation of "fine products" of leisure agriculture to avoid uniform and homogeneous development.
Leisure agriculture is a typical model of rural industrial integration, which has many types, such as science and technology agricultural demonstration park, pastoral complex, leisure resort and so on, and also derives from sightseeing, experience, parent-child agriculture and other forms. To realize the in-depth development of leisure agriculture, we should fully tap the value of each link in the industrial chain. In agricultural planting and breeding, we should promote the application of science and technology in leisure agricultural enterprises, and increase the added value of agricultural products by introducing green, intelligent and ecological agriculture models. In the process of agricultural products processing, we can combine scientific research institutes and key enterprises to carry out deep processing and characteristic research and development, make full use of new trends such as "trunk" consumption, develop tasteful and valuable gift, and increase profit space. In the sales and service of agricultural products, we should focus on cultivating leisure agricultural brands, strengthen cooperation with short video and live broadcast platforms, upgrade the word-of-mouth advantage of products to brand advantage, and continuously expand popularity and market influence.
in addition to creating fine products and extending the industrial chain, leisure agriculture has also become a new carrier to enrich the tourism industry. All localities should encourage business entities to dig deep into folk culture and local customs, and combine farming activities with leisure travel and vacation, so that tourists can participate in farming production and feel the joy of work on the spot. For example, in the leisure agriculture scenic spot in the hometown of Three Gorges, visitors can experience folk-custom projects such as tie-dyeing, textile, and tofu pudding. At the same time, it is also necessary to clarify the development theme, avoid rushing headlong into it, focus on developing compound tourism products, build a leisure agricultural destination integrating production experience area, ecological sightseeing area, humanistic creative area and living security area, and effectively turn the landscape into an industry.
relevant departments can give support in terms of policies, taxes, venues, funds, etc., guide social capital to invest in leisure agriculture, strengthen cooperation between agricultural industry and science and technology and creative industries, and drive leisure agriculture to improve quality and efficiency. In this process, we should pay attention to optimizing the policy of collective shareholding and dividends, bringing farmers into the leisure agriculture industry chain, tapping and cultivating local experts, and constantly mobilizing the enthusiasm of village collectives and villagers to participate. We should also make comprehensive use of platform resources such as scientific research institutes, agricultural cooperatives, and chambers of commerce, strengthen cooperation in Industry-University-Research, build a contingent of leisure agriculture talents with market pioneering spirit and management innovation ability, and solve the bottleneck of leisure agriculture development factors by gathering talents to promote the development and growth of leisure agriculture.