Catering is really difficult at present. I have been quarantined at home for 15 days, and our store has been closed for 15 days. So far, we can only make take-away food instead of catering. Many shops on the street are like this. Moreover, we just paid the rent, went out for tens of thousands, and the staff dormitory was 10 thousand more. Many bosses told me.

Some time ago, it was hot, then the power was cut off, and now I wear a mask repeatedly, so I think it's hard, and it's just beginning. After a while, our slogan will be over and we can open it then. Many times, we will doubt whether there will be retaliatory consumption. I want to say that there is no retaliatory consumption, except for a few stores, which are hot pot restaurants. These previously hot shops may usher in a wave of such retaliatory consumption, but we. Ok, maybe many people don't want to go out to spend money. Let me give you an example. We are at work these two days, and the company's friends used to order takeout every day. These two days, they no longer order takeout, they bring food at home. Ask him why and say they can save it.

This is the first and the second. Soon there will be a number of vicious competition, price wars, 1 yuan hot pot, pot rice, and low-priced group purchases to three peers. This vicious competition will soon be unbearable, and it will cost 800 yuan to engage in low prices and kill the enemy 1000. What is the third point? At present, sanctions and labor costs are rising, and the rent cost is not bad. It has been stable in the last year or two, but it is relatively high. Then our price can't go up There has been no price increase for several years, so our profits are gradually decreasing. So to be honest, catering is getting harder and harder, and many bosses say little brother.

So how should we make a good meal? Next, I will share three points with you:

The first is not to engage in big projects. You will find that the risk of big projects is particularly high. The cost of rent, labor and ingredients is high, and the input cost is high, so the risk is high, especially at present. Do small projects in the big environment? For example, I personally think that this small project with local characteristics will have a good future. Because like most people who want to start a business, they should make a difference in noodle restaurants, stinky tofu and baked gluten. These may be relatively stable products, but if we say everywhere, I believe there are some special foods and snacks in your city. Take them out.

Then the second one does traffic, does Tik Tok, makes short videos, enlarges it, Tik Tok's traffic, and I will tell you that sometimes Tik Tok's group buying is not just the price. I don't think it is necessary in Tik Tok, because it is a video e-commerce company in Tik Tok, and it thinks it is good according to other users watching your videos. If the product has an appetite and wants to eat, it will buy it. He won't go anywhere to search and compare prices.

Third, eat takeout in Tik Tok. Now I see some of our catering enterprises try to run this takeaway port in Tik Tok. Then I believe that Tik Tok's local living service, Tik Tok's group purchase and take-out will do well next year, because he has reached a strategic cooperation with Hungry last month. Therefore, if we want to keep a good record of catering business, we have thought of the following methods, and remember to forward them to our catering friends.