Live broadcast mainly earns income through the drawing of platforms or red envelopes sent by merchants and fans.

On the live broadcast platform, fans can express their love for the live broadcasters by buying virtual flowers and sports cars. Each gift corresponds to a different amount of coupons, and the live broadcasters can exchange their accumulated coupons for RMB, which never brings benefits. For example, a live broadcast website stipulates that the ratio of coupons to RMB is 32: 1, which means that 32 coupons can be exchanged for RMB in 1 yuan.

And the anchor of the live broadcast platform earns income by sending red envelopes to merchants and fans. Of course, there is a difference between the amount used by fans to buy gifts or the red envelopes given, and the amount exchanged by the live broadcasters, which is the drawing of the live broadcast platform. Different platforms will draw 3% to 7%.

Extended materials:

Live broadcast platforms are popular, and stars join in quickly. However, stars who are busy with their work and pay attention to their private lives have different purposes from ordinary people: earning popularity, making money and creating their own personal channels.

The popularity of live broadcast platforms is not only a change in the way of making stars, but many industries may be subverted. Nowadays, stars are more and more grounded, and they value the interaction with fans. Live broadcast is a way to blend in with the audience. For stars, the bigger function of the live broadcast platform is marketing. Through the live broadcast platform, stars have their own liveshow (Live Show) to create a personal brand channel.

People's Network-Can you earn money by webcasting daily life? The anchor of "online celebrity" earns ten thousand yuan a day.