If it is a franchise form, we need to investigate the number and operating conditions of the brand's direct-operated stores in advance, which can reflect the feasibility of the project.

A good project must be one that has been tested by the market, and directly operated stores are the best way to test the feasibility of the project.

The successful operation of a directly-operated store can test the correctness of the project's business model, the product's suitability for current consumer trends, and the operability of store operations.

The development of directly-operated stores also objectively demonstrates the brand's core competitiveness.

A good project directly-operated store must be a benchmark: good service, excellent products, attractive decoration, excellent location, and strong profitability. If the directly-operated store cannot achieve the above points, where should the headquarters conclude from?

How about teaching successful experience to franchisees?

Develop a store opening plan.

Since you want to open a maternity and baby store, you must make a plan for opening the store in advance.

To include the factors to be considered, you can brainstorm with partners or some business people. The more detailed the better, and formulate a complete store opening plan, including location selection, funding arrangements, risks and other factors.

Inspect site selection.

The main target of maternity and baby stores is mothers with children.

The location cannot be in a bustling food street, so you can choose to be next to a community, next to a vegetable market, next to a park or a gymnasium. There are more children in places with residential environments. The location must be targeted to better attract customers.

Brand type.

There are many maternity and baby stores, and the product brands they sell are also different. You can choose one or a few brands that are more concentrated to operate. There should not be too many. Too many will only give customers a difficult choice and is not conducive to publicity and sales.

Therefore, fix a few brands and be familiar with their advantages and disadvantages.

Package selection.

During the opening period, there should be activities to promote, such as formulating some preferential packages to attract customers to visit or spend.

Different packages can be set up according to different mothers and babies' ages, so that customers can choose according to their actual needs. In addition, the prices are moderate and should not be too high.

Although many parents are willing to spend money on their children, they must also be realistic.

How to run a maternity and baby store advertising.

A maternity and baby store does not just need to have nearby customers. If your store is not a chain brand, it needs to be promoted through some online media.

In addition to distributing flyers offline for promotion, we are now actively using Internet media, such as having our own WeChat public account or local media for advertising, which are all necessary.

Franchise.

Nowadays, many maternal and infant stores are in the form of chain franchises. The advantage of this model is that it has relevant training and personnel, and there are also supply channels for the goods.

But to open it well, you still need to spend some energy to operate it, accumulate customers, and maintain good customers.

Provide lectures on pregnancy and infant activities.

Some activity lectures on pregnancy and infant knowledge can be carried out regularly. Many young mothers and fathers are parents for the first time and have experienced many knowledge for the first time.

Maternity and baby stores can not only provide demand for maternity and baby products, but also learn knowledge, add parents and mothers to some customer groups, and regularly promote online and offline, which can also improve the performance of maternity and baby store products.