Earlier, Industrial Bank teamed up with the mainstream online takeout trading platform "Ele.me" to launch the "Ele.me" co-branded credit card, which not only provides users with more convenient credit card online payment services, but also brings membership rights and exclusive benefits to users.

Red envelopes and many other benefits.

Wang Yu, general manager of the bank card and channel department of Industrial Bank, said that cooperation with "Ele.me" will help expand the young white-collar customer base through marketing on this platform. These customer groups are the target users of Industrial Bank's credit cards.

The brand proposition of fashion and vitality is highly consistent.

It is reported that in view of the fast-paced characteristics of Internet customers, Industrial Bank's "Ele.me" co-branded credit card has a built-in network quick-issuance portal in the "Ele.me" APP. Online applications can receive verification text messages as soon as the same day. With verification,

After verifying your identity at any Industrial Bank branch, you can receive a virtual card number for online payment, and it can be used on the same day as soon as possible.

What’s even more attractive is that this co-branded credit card provides consumers with many benefits including “Ele.me Super Membership” and “Ele.me Customized Red Packets”.

As the first commercial bank in the industry to issue co-branded credit card products with "Ele.me", Industrial Bank sees this cooperation as its initiative to embrace the Internet through credit cards, realizing online traffic interoperability and complementary advantageous resources with "Ele.me"

, another measure to increase customer acquisition sources and firm up retail transformation.