In order to ensure the smooth development of activities, it is often necessary to make an activity plan in advance. The activity plan is made for an activity, including the detailed rules and steps of specific actions. How should the activity plan be formulated? The following is a sample essay (5 selected articles) of the marketing plan for the Mid-Autumn Festival in 22, which I compiled for you, for your reference only. Let's have a look. Mid-Autumn Festival marketing plan 1
The 15th day of the eighth lunar month is the traditional Mid-Autumn Festival in China and the second largest traditional festival in China after the Spring Festival. August 15th is just in the middle of autumn, so it is called Mid-Autumn Festival. China's ancient calendar called August in the middle of autumn "Mid-Autumn", so the Mid-Autumn Festival is also called "Mid-Autumn Festival". The Mid-Autumn Festival is coming. Combining with the actual situation of our hotel and the traditional national customs in China, in order to better carry out the hotel sales and service work and achieve a double harvest of economic and social benefits, this plan is formulated:
1. Target market analysis
The customers of our hotel are mainly middle and upper-class people and government officials, but many of them are private consumption, which requires the hotel to take into account the personal interests of those private consumers on the basis of improving the grade.
2. Pricing strategy
1. Meals can basically maintain the original pricing, but the prices of some meals related to Mid-Autumn Festival can be discounted (this method is recommended) or directly reduced.
2. For high-priced meals, it is suggested to combine reduction and price reduction.
3. The price of Mid-Autumn Festival package (explained below) should not be too high, and the per capita consumption should be controlled at 3-5 yuan (excluding drinks).
4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, reaching the lowest price around the Mid-Autumn Festival (but it should be set according to the hotel's net profit).
3. Marketing strategy
1. Make a special package for Mid-Autumn Festival, which can be divided into three categories according to the actual situation, such as affordable, medium and high school, with meals for two and meals for three. The theme should reflect family reunion and mooncakes can be given. The price doesn't need to be too high.
2. If a family member's birthday is August 15th, he can enjoy a 5-6% discount (according to the actual decision of the hotel) when having dinner in the hotel with a valid certificate (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package.
3. If the number of mobile phone and fixed telephone number ends with 815, you can enjoy a discount of 5-6% (according to the actual decision of the hotel) for dinner in the hotel with valid certificates (household registration book and ID card). It is recommended to recommend them the Mid-Autumn Festival package. It is best for the hotel to contact these people directly.
4. As there is no accommodation service in this hotel for the time being, we can take joint action with other large hotels mainly focusing on accommodation. Introduce customers to each other, which can increase the customer base and reduce some related expenses. For this part of customers, you can pick them up by car, and it is also recommended to recommend Mid-Autumn Festival packages to them.
5. Give some small gifts related to Mid-Autumn Festival after dinner. The name, telephone number, address and website of the hotel should be printed on it.
6. The activity will be held from August 1th to 2th of the lunar calendar.
Fourth, promotion strategy
1. Place outdoor advertisements near the entrance of the hotel, railway stations and bus stations (outdoor advertisements are mainly in the form of inkjet and banners).
2. Combine TV, street banners and newspaper advertisements.
3. You can try the mobile phone short message advertisement. The focus of mass sending is the old customers of the original hotel. Pay attention to using appropriate language and mainly introduce the latest activities of the hotel.
4. Make a pop-up box advertisement or a larger FLASH animation advertisement or banner; on the _ _ website; The processing of web animation and pictures must be consistent with the marketing content.
5. Flyer advertisements can also be used, but the quality of flyers must be high.
note: you can choose several kinds of the above advertisements at the same time. The focus of promotion is in the urban area, and it can also be promoted to the surrounding counties and cities. The minimum audience of advertisements should be 15,.
V. Other relevant strategies
Security guards must ensure the safety of the hotel; Designate some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined in the future); Put some high-grade music in the hall; The speed of serving food must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the flavor of the Mid-Autumn Festival.
VI. Effect prediction
If the promotion and related services are in place, the income will be at least 1.5 times of the usual income.
VII. Other suggestions
1. Equip a computer in the service hall to keep the information of some key customers at any time.
2. With the consent of customers, input the customer's information into the database (the key is the customer's name and mobile phone number) to serve the future promotion (this content can be refined later).
3. Do a good job of the hotel website as soon as possible. The website must be made by professionals. The domain name should be simple and easy to remember. The design of the webpage should reflect the characteristics of the hotel, with warm colors as the main color. It is best to have a big FLASH animation on the homepage, as well as news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Enhance the hotel's popularity through online marketing (the biggest advantage is a large audience and low cost). Mid-Autumn Festival marketing plan 2
1. Event theme:
Autumn Festival is burning
Since August 28th, all kinds of fine moon cakes, tobacco and alcohol, health care products and other gifts will be exhibited and sold in the lobby on the first floor, with preferential prices and exquisite gifts to express your deep friendship!
2. Promotional activities
Activities: Searching for the Moon on the Sea
Activity time: From September 15th to October 6th, customers who buy moon cakes or gifts over 39.8 yuan at a time (except special moon cakes with gifts) can get a scratch prize.
the first prize is a 29-inch color TV with the corresponding picture caption: Mid-Autumn Festival Happy Reunion.
The second prize is an exquisite vcd, and the corresponding picture reads: The moon sends acacia.
The third prize is a small household appliance, with corresponding picture: the Goddess Chang'e flying to the moon.
The general prize is a moon cake or a snack food with a corresponding picture: Times Department Store logo.
two color TV sets cost about 15 yuan/set.
there are 6 vcds in 12 yuan/set.
there are about 12 6 yuan for small household appliances.
there are about 8, 1 yuan/moon cakes.
make xx copies of the prize roll.
Give mooncakes in the Mid-Autumn Festival, and taste them first:
From September 15th to October 6th, every customer who comes to our store to shop all over 49 yuan will give one mooncake and 89 yuan will give two mooncakes. How is it? Taste it first. A single ticket is limited to two copies.
(note: the purchasing department will strive for certain resources to be distributed by the store as gifts. )
Family Reunion:
On the evening of October 5th or 6th, the Mid-Autumn Festival performance will be jointly held by the "moon cake supplier". Before that, please pay close attention to all the information about moon cakes in Times Department Store, and then watch the wonderful festivals and answer questions on the spot to win a moon cake gift prize worth 268 yuan. What are you waiting for? Act quickly!
(Note: The planning department will contact the most prestigious ... performance company in Huizhou to perform, and work with the supplier * * * to design some questions that are beneficial to brand promotion and moon cake sales, so that customers can answer questions on the spot to deepen their impressions and stimulate their desire to buy, and make major publicity on the combined moon cakes, and the purchasing department will strive for the moon cake supplier to make several promotional performances of literary products. Times Department Store will provide the following support for it:
1. Give priority to the stacking position of the first-class magnetic dots for commodity display.
2. Free pop support inside and outside the venue.
3. On-site broadcasting is rolled all day.
4. Nomination for on-site inkjet advertisement production.
5. The stage background design shall indicate the brand name.
6. Advertising layout with special atmosphere in the venue.
At the same time, it is suggested that all mooncake suppliers make some gift group purchase promotions accordingly, such as: 95% discount for one-time purchase of mooncake gift boxes over xx yuan, and a box of Mid-Autumn Festival gifts worth 388 yuan over 5, yuan, etc. And the purchasing department of Times Department Store will negotiate with tobacco and alcohol to sell some gifts in combination, expand the display layout on dm to make the activities, and increase the sales of Mid-Autumn moon cakes.
Good gifts for relatives, Mid-Autumn Festival gift exhibition:
From September 15th to October 6th, the exquisite Mid-Autumn Festival gift and gourmet moon cakes exhibition on the first floor of Times Department Store are tasteful, classy and affordable, which is an ideal choice for you to buy gifts during the Mid-Autumn Festival!
(Note: the purchasing department will strive for suppliers, and the stores will display the Mid-Autumn moon cakes and gifts in advance to strengthen the festive atmosphere, and plan to make the atmosphere in the stores more attractive) Mid-Autumn Festival marketing plan 3
1. The theme of the event: "Autumn Marketing"
"Autumn Event Marketing" is aimed at sharing fruits with customers' public middle school American Express Bank. On this basis, according to the activities of banks, we can refine the main characteristics of FuTi "selling points" of activities.
Second, the positive time:
Third, the goal:
At the tipping point of Mid-Autumn Festival and National Day, customers and personal high schools are the main target groups, cardholders unswervingly consolidate and develop customers, and promote the use of cash, which can improve the speed of handling fee income in Huitong and other businesses. The main goal is to develop shopping, tourism, catering and entertainment markets and related markets, expand product range and promote customers' multi-frequency. At the same time, through the launch of the "Autumn Marketing" campaign, we will establish a brand image, enhance our knowledge and feelings of social-to-customer services (personal finance level 3, community service and VIP service self-help), improve efficiency, and enhance business performance through electronic distribution channels.
IV. Contents
The main activities include the following contents:
(a) "The products sold in autumn are sent away with joy".
encourage cardholders to spend by credit card and pay without paper, promote the rapid growth of business cards and self-service equipment, maintain and strengthen competitive advantage, and gs speed business will drive the continuous and rapid development of remittance business, and provide gifts and promotional activities in the following ways:
1. "Autumn sales. Self-service mailing haoli "
(1) My savings card pays the customer's cost twice in the self-service equipment in the whole province during the activity. We can pay a deposit certificate and exchange it with the local business outlets for a gift worth 2 yuan. First come, first served, so far away. The documents must be the same deposit certificate for payment. I am willing to take back the payment voucher in exchange for gifts.
(2) During the activity, you can get a gift worth 2 yuan by paying Bill an agreement signed by the customer. A family, sent, signed a copy, first come, first served, sent away so far.
gifts for all purchasing activities.
2. "Autumn Sales Double Festival" brand.
during the activity
(1) the application prospect of the annual fee waiver card.
(2) The card is stuck to a specific standard, but the location designated by the consumer POS bank card to trade local documents and China Construction Bank has brought so far to the gift of relevant standards.
if you spend more than 1 yuan by credit card, it will be a gift for 1 yuan;
if you spend more than 5, yuan (inclusive) by credit card, it will be a gift for 15 yuan;
if you spend more than 1, yuan (inclusive) by credit card, it will be a gift for 2 yuan;
if you spend more than 2, yuan (inclusive) by credit card, it will be a gift for 3 yuan;
The gift should fully satisfy the customer's psychology of holiday shopping and entertainment, and the suggestion of spending less than 5, yuan by credit card is to buy tickets such as air tickets, parks and shops. For example, McDonald's dining environment is elegant and fast food institutions set up, and it is up to you to decide the tickets.
according to the local actual situation, we should actively screen large shopping malls, high-end hotels, luxury hotels and other customers with large transaction volume, and those customers with special consumption standards should adopt a lenient and upgraded way to make a sensation.
As the time for this event is more than one month, we should arrange it in a reasonable rhythm, make sure that the gifts of each day are put in each class and the number in the title of the same day, and check the distribution of gifts; At the same time, everyone should actively do different credit card customer spending to work.
3. "autumn sales. Speed Huitong offers a big broadcast "
During the election campaign, the speed Huitong remittance fee will be discounted by 2%.
(2) "autumn sales. Product delivery "is a silver joy network product and excellent service activity display.
provide a commercial website for the company's "golden autumn sales". Product quality service school is another silver product display activity.
main contents:
1. Put up banners in the business premises, hang them uniformly, and present the novels published by provincial branches and folding campaign posters (recently) for marketing activities, which are rich in visual effects and attract customers' attention.
2. This website's badge and uniform wearing affinity increase the image of excellent employees, my passion and competent employee service.
3. During the election campaign, the website must specially promote desks and equip guiding members, strengthen the recommendation of dynamic reservoirs, guide customers to use self-service channels, provide different work related to paying fees, and make a good date of expiration.
4. Actively carry out high-quality service work, improve network speed and gs quality of counter service business, strengthen communication with customers, and improve the image of network service.
5. Do a good job in customer service and provide preferential services in strict accordance with relevant requirements for the Green Channel, so as to create a happy holiday service environment for customers. Mid-Autumn Festival Marketing Plan 4
The 15th day of the eighth lunar month is the traditional Mid-Autumn Festival in China and the second largest traditional festival in China after the Spring Festival. August 15th is just in the middle of autumn, so it is called Mid-Autumn Festival. China's ancient calendar called August in the middle of autumn "Mid-Autumn", so the Mid-Autumn Festival is also called "Mid-Autumn Festival". The Mid-Autumn Festival is coming. Combining with the actual situation of our hotel and the traditional national customs in China, this plan is formulated in order to better carry out the hotel sales service and achieve a double harvest of economic and social benefits.
1. target market analysis
1. customer analysis: the customers of this hotel are mainly middle and upper class people and government officials, but there are also some.