There are many festivals in Hainan Island.

Since 2000, the newly emerged "Hainan Island Happy Festival" has become the most famous.

The origin of the Happy Festival stems from the fact that if Hainan is to be built into a tourist island in China, it must have a province-wide tourism festival that gathers popularity for tourism and adds joy to tourists.

Compared with other domestic tourism festivals, the Hainan Island Happy Festival is quite unique: the festival is organized for tourists and for the tourism industry, which is "travel stage, singing and traveling games".

The Happy Festival does not deliberately attract investment, nor does it spend a lot of money to invite free VIP guests from home and abroad.

The happy festival is held in November, which lasts for two to three weeks. At this time, other parts of the country may be experiencing cold winds or rain and snow, but Hainan is as warm as spring and is suitable for travel and vacation.

The Happy Festival is held in tourist cities and counties across the province, and there are activities with different characteristics in each place, giving tourists a variety of choices.

The Happy Festival emphasizes joy and participation. In the words of Wang Xiaofeng, the governor of Hainan Province, it "let tourists spend money to feel happy."

Chen Yao, one of the planners and organizers of the Hainan Island Happy Festival, deputy director of the Hainan Provincial Tourism Bureau, told reporters a story: On the eve of the first Happy Festival in 2000, Hainan suffered a typhoon, and many cities and counties were affected.

There was a lot of discussion for a while. Holding a happy festival at this time is not "gloating", right?

One side is fighting against disasters, the other side is having fun, what is your attitude toward the people?

Therefore, the leaders of Hainan Province urgently notified the Happy Festival Organizing Committee to emphasize two points: first, the Happy Festival is held for tourists and to develop the tourism industry, and is by no means Hainan’s own entertainment; second, the Happy Festival reflects the

It reflects the optimistic spirit and tradition of hospitality of the Hainan people.

The first Hainan Island Happy Festival was held as scheduled.

In November, when the festival is held, the average occupancy rate of tourist hotels in Hainan Province increased by 10 percentage points... From November 22 to December 8 this year, Hainan will hold the third Happy Festival.

It is reported that the opening ceremony of the Happy Festival is scheduled to be held at the 10-kilometer-long Haikou West Coast Park. At that time, all attractions in this coastal tourist area will be open to tourists free of charge.

Currently, various participatory and joyful activities are under intense planning and preparation.

"Island clothes" embodying unique culture. Nowadays, the most popular clothing in Hainan Island is Hainan tourist shirts, which people call "island clothes".

When you walk out of the airport, you will see tour guides wearing "island clothes" and taxi drivers wearing "island clothes"; when you step into resort hotels and tourist restaurants, you will see waiters wearing "island clothes"; and in scenic spots and resort areas

, most of the tourists I see wear "island clothes."

From a distance, the "Island Uniform" looks like a loose-fitting floral shirt, but from a closer look, it has another trick: the patterns on the "Island Uniform" come in all shapes and sizes, but they are all based on the cultural customs and natural products of Hainan Island.

"Island Service" originated from Hainan tourism enterprises.

Initially, in order to create a unique resort and leisure culture, the Gloria Resort Hotel located in the Yalong Bay National Tourism Resort built an open hotel lobby without air conditioning. To match this, all hotel employees wore loose floral shirts as work clothes.

The development of "Island Server" benefited from the Hainan Provincial Foreign Affairs Office.

They designed a batch of floral shirts as attire for provincial leaders to meet foreign guests, which not only reflects the tropical characteristics of Hainan Island, but also displays the local culture.

This move greatly increased the value of the "Island Server".

The Hainan Provincial Tourism Bureau keenly discovered that "island costumes" can carry huge tourism cultural connotations, and took a series of actions.

First, design an "island uniform" as Hainan's "tour guide uniform" and stipulate that tour guides in the province must wear "tour guide uniform" to work; second, order "island uniform" as promotional staff clothing for major tourism promotions at home and abroad.

In promotional activities, whether they are provincial leaders, bureau leaders, or promotional personnel of tourism companies, all wear "island clothes"; thirdly, "island clothes" are promoted at various major events and conferences held or hosted by Hainan, such as

When hosting the "International Conference on Sustainable Tourism in Asia-Pacific Islands" co-sponsored by the World Tourism Organization and the United Nations Environment Program, the Hainan Provincial Tourism Bureau presented "island uniforms" to senior figures, experts and scholars from 35 countries and regions participating in the conference;

Fourth, use "island clothes" as souvenirs for visitors and travel agents.

With various demonstration effects, and the loose "island clothes" suitable for tropical island vacation and leisure, the patterns of "island clothes" reflect the unique culture and give people a different state of mind, which of course arouses greater market demand.

Many manufacturers and merchants saw business opportunities and began to produce and operate "island servers".

In just a few years, Hainan's "island clothes" have blossomed into a variety of varieties and have become popular tourist souvenirs. While tourists find "island clothes" that show off their individuality, the producers and operators of "island clothes" are also enjoying it.