combine human feelings with food, combine tourism with entertainment, and combine innovation with quality.

As the saying goes, "Food is the most important thing for the people", in the traditional culture of China, the significance of food to China people is not only food and clothing, but also the feelings reflected in the preparation of three meals a day. Breaking through the limitation that the kitchen is the main production place in food programs, the food production is moved outdoors, and the search for ingredients is combined with local tourism resources.

judging from the current audience's appreciation habits, the magic weapon to ensure the viewing effect is to experience the storyline in the reality show and dig out the dramatic conflict from it. For example, CCTV's "The King of Chefs" uses the conflict between Chinese and foreign cooking skills to achieve the expected production purpose.