About what time?

I feel like it will, but when will the logistics be perfected and it will be the same as selling things in a physical store, that is to say, shipping costs

Physical stores are facing difficulties in operating. Many people believe that competition and diversion from e-commerce have led to fewer customers and declining sales in physical stores.

There is some truth to this view.

Comparative data: At present, retail online and offline seem to be in a world of ice and fire.

Data from the National Bureau of Statistics show that in the first five months of this year, national online retail sales increased by 38.5% year-on-year, 34 percentage points higher than that of the country's 5,000 key retail companies.

Popularity: Thanks to online shopping carnivals such as "Double Eleven" and "Double Twelve", Tmall, JD.com, etc. have gathered a large number of "fans".

The sales of some e-commerce companies in one day even exceed the revenue of some physical stores in a year.

Young people are gradually getting used to the life of "clicking the mouse and shopping easily".

However, it is not comprehensive to attribute the difficulties of physical stores to the impact of e-commerce.

"E-commerce is a factor, but it is by no means the only factor." said Shen Danyang, director of the Political Research Office of the Ministry of Commerce.

From a macro perspective, as my country's economic growth slows down, the growth rate of household consumption is also slowing down.

In 2014, the total retail sales of consumer goods nationwide actually increased by 10.9%, 0.6 percentage points slower than the same period last year.

In the first five months of this year, the year-on-year nominal growth of total retail sales of consumer goods continued to decline to 10.4%.

The decline in consumption growth has put pressure on physical store operations.

From a micro perspective, technological progress, consumption upgrades, and new applications such as mobile Internet and electronic payment have triggered revolutionary changes in shopping habits and retail models.

Imitation-style consumption is no longer fashionable, personalized and diversified consumption has gradually become mainstream, retail channels have become more diversified, and it is not surprising that some physical stores have closed or withdrawn.

Regarding the embarrassing current situation of the store closing trend, the industry mainly has several views: - Cyclical theory.

"All walks of life have development cycles, and physical business is no exception." said Wang Xiaodong, director of the Department of Trade Economics at Renmin University of China.

From the early 1990s to the first decade of this century, physical stores were at their most prosperous, with department stores and supermarket chains vying for land.

The real estate market has been booming in the past few years, and some supporting businesses have jumped on the fast track of construction.

However, because there is no need to worry about sales, many shopping malls have become veritable "indifferent" shopping malls: they are not properly planned before construction, and little consideration is given to shopping experience during construction. After completion, thousands of stores are the same and highly similar.

In the center of Shenyang, there are China Resources Mixc, Summer Palace City Plaza, Washington DC, Joy City, as well as Hang Lung, Kerry, Bailian... shopping malls with a total area of ??nearly 10 million square meters, making Shenyang's per capita retail commercial area

Close to the level of developed countries.

However, rapid expansion and homogeneity have caused many large shopping malls in Shenyang to suffer from insufficient customer sources.

After the blowout development, the real business has transitioned to a mature period with more stable growth and more brutal competition.

"Only when the tide recedes will we know who has been swimming naked." Some shopping malls with poor internal capabilities have been eliminated one after another.

The dilemma faced by “foreign department stores” in China is not just a matter of acclimatization.

"The whole industry is paying for the original madness." - Demand theory.

"My pockets are bulging and my vision is high. The changes in physical stores are ultimately a change driven by consumer demand." Pei Liang said that in the past, physical stores had an advantage or even a monopoly in the consumption process, even if the shopping environment and experience were not good enough.

Ideally, consumers have no choice.

With the upgrade of consumption, the demand for physical stores is not only to have a complete range of goods, but also to have a comfortable environment; not only to ensure quality, but also to provide considerate sales and after-sales services; not only to buy goods, but also to watch movies, taste delicious food, and play parent-child games.

…Moreover, the concerns of different groups are divergent.

In the face of endless new demands, physical stores have to make adjustments to cater to the new demands, and some of them are still "unable to find their way around."

Around May Day this year, Yong'an Department Store on Nanjing Road in Shanghai celebrated its 97th anniversary. The mall carefully planned a "buy 197, get 197 free" campaign, but customers didn't buy it.

Zhou Hong, a teacher at a university, told reporters: "There are no new tricks in promotions. You see, an ordinary long-sleeved shirt is priced at 1,499 yuan. After discounts, it is still several hundred more expensive than online stores. There is not much room for selection. It is always that

I shopped around with my friends for a few brands and were very disappointed.” - Cost Theory.

"In the past, part of the increased operating costs of retail companies could be passed on to consumers through price increases. Now that commodity prices are more transparent, it is even more difficult to pass on this part of the cost." President of Beijing Good Neighbor Chain Convenience Store Co., Ltd.

Manager Tao Ye said, "Price increases were blocked, and some physical stores with lagging management had to close stores to stop losses and carry out upgrades and renovations in order to optimize processes." Increases in rent and labor costs accounted for most of the cost increases for retail companies, and the wages of shopping mall employees in first-tier cities

The cost has doubled.

For the retail industry, where the average net profit margin is between 2% and 3%, this is an unavoidable challenge.

——Model theory.

"Physical stores are having a hard time, and the backward retail model is also a big problem." Tao Ye said that once upon a time, hypermarkets would hang out discount posters and wait for customers to come in. Now they have to use Internet means such as QR codes to take the initiative; in the past, department stores could bring in factories.

The stores are engaged in joint ventures, and now they have to focus on customization and specialization.