You should learn to plan before you do something, so that you can get twice the result with half the effort. So how should you write the relevant plan? The following is a sample essay I shared with you on optimizing college students' innovation and entrepreneurship plans for your reference.

? On optimizing the model essay of college students' innovation and entrepreneurship plan

? Dessert snack food has always been the favorite of female friends, so it should be a good choice if you can open a cake shop in a female gathering area and also operate birthday cakes. As long as you make your own characteristics, you will be loved by the majority of friends.

? I. Overview of the cake shop

? 1. Our restaurant belongs to the catering service industry and is named "Maggie Afternoon Tea". It is a sole proprietorship enterprise. Mainly provide people with cakes, bread, ice cream and drinks and other desserts.

? 2. Our store is going to open in the community trade street. It was a mid-range cake shop in the initial stage, and it is going to gradually develop into a cake chain store like Anderson, Chaoyangfang and so on in the future.

? 3. Our store needs a venture capital of 95, yuan.

? Ii. business objectives

? 1. Due to its geographical location in the Trade Street, there are relatively rich customers, but there are also many competitors. In particular, our store has just opened, and if we want to open the market, we must work hard on service quality and product quality, and further expand the business scope to meet the different needs of consumers. The short-term goal is to gain a foothold in the trading street and recover the capital in one year. The long-term goal is to gradually develop into a cake chain company with strong economic strength and a certain market share, and break through a world among many cake brands and become a famous brand in the cake market.

? Iii. market analysis

? 1. Customers: Our target customers are: general consumers who go shopping and entertainment in Trade Street, accounting for about 5%; Around the school students, shop staff, community residents, accounting for about 5%. The number of tourists is sufficient, and the consumption level is low.

? 2. Competitors: According to the survey results, there are many brand cake shops in China, and there are many chain cake shops in Fuzhou alone, such as Anderson, Chaoyangfang, Hongye and Anqier. So the competition is great.

? Iv. business plan

? 1. First, go to several cake shops around to "spy on information" and find out the cost price of different kinds and sizes of cakes. Understand the business philosophy and "tricks" of all kinds of cake shops.

? 2. After the opening fund was raised, we began to "dig corners" in major cake shops. You can't dig "blatantly". When there are few people in the store, you should sneak over and discuss with the master in the store. Or hiring a pastry chef, it is very important to open a cake shop chef, so it should be carefully considered.

? 3. It is understood that a set of consumption rates has been found: "Customers will never have the cheapest price. You can reduce a few dollars today, and tomorrow there may be competitors competing with you for orders at a lower price. " From this, I realized a certain competitive strategy in the product market: "Price reduction promotion is not a long-term business strategy. Only by making the highest quality cakes with the best materials can we attract customers and retain them."

? 4, the cake shop is mainly for the public, so the price will not be too high, which is a low price.

? 5. some advertising leaflets can be printed and distributed in the form of coupons to achieve the effect of advertising

? 6. The cake shop can specially open up leisure areas and set up many chairs with unique shapes. Customers can buy some snacks and sit in the cake shop to taste them slowly, which further strengthens the leisure function of the cake shop.

? 7. After many investigations, due to the needs of competition and other aspects, many cake shops have introduced some snack foods that have little to do with cakes, so as to form new profit growth points. In the variety of business, many shopkeepers have some innovative measures: for example, in the hot summer, ice porridge and shaved ice, as well as milk tea and juice drinks, which are very popular at present, are popular with customers.

? 8. Establish a membership card system. The name of the member is printed on the card. The discount rate of membership card is not high, such as 9. 5% off. On the one hand, this can give consumers a sense of respect, on the other hand, it is also convenient for waiters to address consumers. Especially if the consumer is with someone else and the waiter can call him (her) a student or a young lady in public, they will feel very respected.

? 9. Put some promotional materials and magazines on the table, with knowledge and stories about cakes and drinks. On the one hand, it can enhance the taste, set off the atmosphere and increase consumers' goodwill towards the brand.

? 1, whether from the store decoration, the image of the clerk, or cake making, we must give customers a healthy and hygienic feeling. Cake shops must strictly implement the national Food Hygiene Law, which is the foundation of their foothold.

? 11. The food industry has special job skills requirements: employees must hold "health certificates".

? V. financial estimation

? Start-up assets: about 95, yuan

? Equipment investment: 1. The rent is 5 yuan. 2. The facade decoration is about 2, yuan (including storefront decoration and light boxes); 3. About 1,5 yuan will be invested in the shelves and selling tables; 4. Employees (2 employees) need 5 yuan 5 for the same clothing. The biggest investment of machinery and equipment: 8, yuan (including the complete set of utensils for making cakes). The first purchase: raw materials such as flour and cream, about 6, yuan.

? Monthly sales (even): 21, yuan. According to the evaluation of experts, the monthly sales of such a small cake shop can reach 21, yuan after it is on the right track.

? Monthly expenditure: 14,33 yuan. Rent: The best location is in densely populated residential areas, community trade streets, and lots close to children (such as around kindergartens or playgrounds), about 5, yuan.

? Cost of goods: about 3%, about 5 yuan. Staff salary: a small shop of 1 square meters needs a cake master and a waiter, and the salary is RMB 2,.

? Miscellaneous expenses such as water and electricity: depreciation expense of equipment in 7 yuan: calculated in 5 years, monthly profit is 1,333 yuan: about 6,967 yuan. According to this estimation, the investment can be recovered in about one year.

? Vi. analysis of risks and constraints:

? Because the cake shop is not the first shop in the street or community, it is difficult for customers to change their consistent tastes, so they have to spend more financial and material resources and "tricks" to attract customers. On optimizing the model essay of college students' innovation and entrepreneurship plan

? Definition of resort hotel

? Resort hotel is a hotel that mainly receives leisure tourists and provides them with various service functions such as accommodation, catering, entertainment and amusement. Unlike ordinary city hotels, resort hotels are not located in the center of the city, but are mostly built near coastal, Shan Ye, woodland, canyons, villages, lakes, hot springs and other natural scenic spots, and they are widely distributed, radiating all over the country, conveying the colorful regional culture, history and culture of different regions and nationalities to tourists.

? 1. investment strategy

? Investment strategy: based in Jining and facing the whole province

? Focusing on Jining, while ensuring the comprehensive and smooth development of investment promotion in Jining area, the investment promotion department is established to arrange investment promotion forces and use modern communication means such as telephone, fax, network and dm to attract investment. In the case of ideal results, while ensuring the investment index in Beijing, we will adjust at any time to increase the intensity of foreign investment.

? Ii. background introduction of investment projects

? Nordic Water Park is the largest water park in Jining. It belongs to Jining Nordic Style Resort Hotel, located in the southeast of the city, next to Beihu Scenic Area, at the intersection of Jizou Road and Torch Road, with convenient transportation and superior location. The hotel covers an area of more than 24 mu, with green hills on the back and blue waves on the face, with beautiful scenery and pleasant scenery. The combination of Chinese and Western, log-pavilion-style architecture and mountains, water and forests are in harmony, showing a Nordic heavy-colored oil painting under the interpretation of China's ink mood, which is a paradise for leisure, vacation, tourism, sightseeing and entertainment.

? The water park with the most advanced facilities has a daily tourist throughput of 1, people, and its goal is to rank among the top ten water parks in the province within five years. He has many years of experience in water park management. Nordic Water Park covers an area of 3, square meters and is designed by an internationally renowned company. The introduction of the world's most advanced ozone water storage system into the water treatment system in the park can not only make the water quality fully meet the requirements of the national quality inspection department, but also eliminate the signs of bacteria in the water without irritating the eyes and skin at all, making the water in the park more pure and safer. All water amusement equipment in the park is designed and provided by world-class water equipment company. Tourists sitting, artificial beaches, pavilions, etc. are rich in Nordic cultural atmosphere, especially suitable for tourists who like to experience fresh feelings; The jet slide, known as the water roller coaster, can bring visitors an incredible sliding experience, which is very suitable for young tourists who like to challenge and stimulate; In addition, there is the latest design in the water park industry. It is the first high-tech water slide in the world, which is especially suitable for family and friends to experience together. The water park also has the crazy play pool project, which is the largest theme-based water play area in Jining, with various water slides and water play activities to provide tourists of different ages with endless happiness (entrepreneurial guidance); Coupled with water amusement equipment such as centrifugal slide and high-speed slide, it is very suitable for young people who like the excitement of jumping, as well as slides and children's play pools specially designed for children.

? In addition to all the hardware and equipment of the water park reaching the international leading level, in order to be closer to the needs of Guangzhou citizens, the opening time of the water park will last from morning to night, so that visitors can not only enjoy sunbathing during the day, but also enjoy romance in the moonlight with their families and friends after work. In addition, the park can also enjoy amorous feelings performances, bonfire dinners, seafood dishes, etc. so that you can taste all kinds of delicious snacks.

? All kinds of water amusement equipment in the water park are suitable for family and friends to play and couples to spend holidays. The purest hydrophilic fun can not only drive away the pressure of the city, cool off the heat, but also enhance the feelings between people. It will be the best leisure choice for citizens in summer.

? Water treatment and water quality test

? The water park introduces the international advanced ozone water recycling treatment system to ensure that the water quality meets the standard, so that the water in the park not only has the obvious specificity of odorless and tasteless, but also kills bacteria on human skin without harming human skin, and eliminates the signs of bacteria in water in time. Every day in the park, every facility pool is regularly sampled and inspected according to the regulations, and the inspection results are announced to the public, so that visitors can know the current water quality information in time to ensure that the water quality meets the standards.

? Professional water first aid, landscape design and shading structure

? The landscape design of the water park is mainly subtropical plants and flowers, forming a natural and relaxed environment for tourists. There are many shading facilities in the park for tourists free of charge, so that tourists can get the best protection in the sun.

? Iii. introduction of the project executor (including experience, experience and education)

? 1. Ms. Luo

? Iv. brief introduction of the project content

? 1. the entertainment industry to which this project belongs

? 2. Introduction to this approval

? Approval authority:

? Approval time:

? Document number:

? 3. Whether the project has been audited or evaluated by a professional organization. (including asset appraisal report and bank credit certificate)

? 4. the expansion project shall briefly outline the year-end financial statements of the unit in the past three years

? V. Introduction of the project's own assets (including real estate, real estate, equipment and capital) VI. Requirements for project investment (investment form: capital, equipment, technology, management and market)

? 1. form of capital, mode of investment promotion and payment

? A. there are three ways to pay rent and preferential policies:

? 1. Pay the rent for three years in one lump sum. The rent will increase by 5% from the fourth year; The fifth year

? Rent increases by 6%; In the sixth year, the rent will increase by 7%; The overall rent increase ratio does not exceed 2% of the original rent level.

? 2. Pay 3% of the five-year rent in the first installment, and pay the full amount of the five-year rent before the official opening. The rent will increase by 5% from the sixth year; Increase by 6% in the seventh year; Increase by 7% in the eighth year; The overall increase ratio does not exceed 2%. The lease contract period can be signed for * * years.

? Pay the rent for five years in one lump sum in the first installment. Preferential policies for obtaining the actual right to use for 6 years. The rent will increase by 6% from the seventh year; In the eighth year, it will increase by 7%, and the overall increase ratio will not exceed 2%. In addition to enjoying the above preferential policies, you can also get the opportunity to choose a shop location.

? 3. Pay 3% of the 17-year rent in the down payment, and pay the full amount of the * * year rent before moving in. Preferential policies for obtaining the actual right to use for * * years. The lease contract period can be signed for * * years. If the annual rent of * * is paid in one lump sum in the first installment, in addition to the above preferential policies, you can also get the opportunity to choose the location of two shops.

? 4. Rent payment method and reasons for providing preferential policies:

? Considering that the investment invitation of the project should not only conform to the overall positioning of the company, but also take into account the cost recovery of the company, and the shorter the payback period, the less the operating financial expenses will be. At the same time, timely repayment of the loan will be beneficial to the improvement of the company's credit rating and the future development of the company. On the one hand, the above scheme can keep out small businesses that lack strength (and raise the threshold) and achieve the goal of natural elimination. At the same time, according to the principle that cash is king, we will use the discount of the service life that has little influence on us to benefit the merchants, so as to give the discount in advance without causing any loss to the cash receivable.

? In addition, taking into account the future appreciation of the project, we can fully enjoy the benefits of appreciation, and the plan is set to guide merchants to choose the way of paying rent once every five years. The economic benefits achieved in this way will be reflected in the attached economic analysis.

? Six: economic analysis

? 1. economic analysis of paying (three years) rent (ideal price)

? 1. According to the actual usable area that can be rented, it is calculated as * * * * * million square meters;

? 2, according to the actual use area of each floor rental square meters;

? 3. The average rental price is calculated at RMB * * * * * per month; Total

? (4), deposit -------------

? VII. Analysis Table of the Use of Foreign Funds (Analysis of the Funds Returned from the Project)

? Viii. introduction of project feasibility analysis (market forecast analysis)

? Nine: The project has been prepared with an analysis report on the acquired benefits in the first year and the incremental benefits in 3-5 years.

? X. explanation of investors' rights and interests

? XI: Introduction of possible risks and treatment methods of the project.