Abstract: There are many platforms for food delivery, but the focus of promotion is nothing more than channel selection and user expansion.
The food industry is a service-oriented field. If you want to promote your reputation and products to the public, you need to do it online and offline at the same time, so as to better stabilize the development of the enterprise.
Online generally refers to the network platform, and offline generally refers to the flat market scope. Next, let’s learn about it with the editor.
How to promote a takeout website 1. Online promotion 1. Overall strategic planning: competition analysis, brand and product analysis, unique selling proposition extraction, creative strategy formulation, overall operation step planning, investment and expectation setting.
2. Marketing website: website structure, visual style, website columns, page layout, website functions, website SEO, design and development.
3. Communication content planning: brand image copywriting planning, product sales copywriting planning, investment copywriting planning, news information content planning, and various advertising text planning.
4. Integrated communication and promotion: blog marketing, Weibo marketing, forum marketing, knowledge marketing, news soft article marketing, video marketing, public relations activities and other viral communication methods.
5. Data monitoring operation: website ranking monitoring, communication data analysis, website visit number statistical analysis, consulting statistical analysis, and in-depth statistical analysis of web browsing.
It is very difficult to do this well, and it is difficult to achieve the best without some professional team!
2. Offline promotion 1. The first type of greedy local promotion is the local promotion of Meituan Takeaway and Are You Hungry? (I didn’t know much about Didi Kuaishou’s promotion, so I won’t put it here.
), and even longer ago, the local push promotion of major group buying websites was called "greedy local push".
Its "form" is easy for everyone to understand: hand out flyers, scan QR codes, follow on WeChat, and then there are subsidies, discounts, small gifts, etc.
2. The second type of demand-based promotion is called "demand-based local promotion", which transcends various online channels and promotes products to people with strong needs. Among them, local promotion in the gaming industry is the most representative.
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3. The third type of emotional promotion is called "emotional local promotion". This is also the way I think to truly understand the essence of local promotion, and it is also the way that local promotion will never be eliminated by online promotion.
In fact, the user acquisition cost of many local promotions is not low, but in the face of huge online purchases, many companies (including startups and large companies) choose to use local promotions, precisely because local promotions not only convey a certain message to users
Products also output certain emotions to users.
So what many people say now is that what I sell is feelings!
4. Distributing leaflets Distributing leaflets should be the oldest and most effective way of promotion. Major subway entrances and bus stations are all places where customer groups are concentrated. It must have been the scene when several food delivery platforms were fighting each other in major outlets.
You all remember it vividly.
There are three points that need to be emphasized: a. The single page is clear and concise; b. The personnel are proactive, energetic, and friendly; 5. Regarding the promotion of office buildings, whether the office space can be rented is actually yet to be verified and verified. If necessary, you can just recommend relevant personnel to make arrangements.
, if feasible, regular local promotion activities can be carried out based on office buildings. Of course, during the promotion process, the theme of the activity must be determined and the effect to be achieved clearly. Based on the characteristics of the office building population, the promotion time can generally be based on the above
Off work hours are scheduled from 8:30 to 9:30, 11:00 to 14:00, and 17:00 to 19:00. The specific time is subject to the flow of people in the office building.
6. Corporate welfare activities You may not imagine how a takeout person can be a corporate channel, but some people do it.
The difficulty of this work lies in the connection between the company's administration and HR. Find the key person to connect the activities, and enter into it in the form of welfare. Don't give the other party a feeling of advertising or sales, but firmly believe that we are a joint company.
The person in charge provides benefits to employees.