The business models of self-media can be roughly divided into two categories.

The first type is pure online operation, that is, after the self-media owner has gathered a certain number of fans through media content management, he will find suitable advertisers to advertise on the platform and realize advertising revenue.

The other type is to follow the practices of stars, celebrities, CEOs of large companies, etc., relying on the popularity and personal influence accumulated in the early stage of self-media, and monetize through offline channels.

There are many ways to monetize offline, such as book publishing, speech training, corporate consulting, and even consider opening an online store to sell books, etc.

In comparison, the latter has higher requirements for media founders.

In addition, if offline monetization is to develop into a regular and stable business project, media founders generally need to have certain social identities, such as best-selling authors, university professors, media reporters, etc., so that online and offline resources can be organically connected.

Maximize economic returns.

In self-media operations, we must follow the following principles: 1. Diversity There are many types of self-media platforms and they are constantly introducing new ones. Here we have just become familiar with the operation of the official Weibo, and over there the WeChat public platform has made its debut.

In the face of diversified self-media forms, we need to maintain sensitivity to new media, be brave enough to explore and try, and actively respond to and join new self-media platforms once they emerge.

2. Authenticity: strive to be accurate when publishing information through self-media platforms, be objective and sincere when communicating with netizens, and seek truth from facts when facing doubts from netizens.

3. The authenticity of interesting content does not affect the expression of a certain degree of interest on self-media platforms, including publishing interesting content and planning interesting activities.

4. The essence of sustainable self-media is media, which needs to gain more and more media audiences.

The growth of self-media users cannot be achieved overnight. We can only rely on high-quality and continuously updated content and continuous organization of creative activities to continuously accumulate, obtain stable growth of users, and maintain the continuous expansion of the influence of self-media.