Five promotion plans for Mid-Autumn Festival in September, 2122 (selected)

In order to ensure the smooth development of things or work, it is often necessary to make plans in advance, which refers to the planned documents made for a certain action. Then how to make a scientific plan? The following are 5 pieces (selected) of promotional activities for the Mid-Autumn Festival in September 2122, which I have compiled for you. I hope it will help you! September 2122 Mid-Autumn Festival promotion plan 1

1. Activity time: __

2. Activity purpose: Shenglong Supermarket will meet you in this beautiful autumn, and on September 3, "Spend a good time with people on a full moon, and celebrate the Mid-Autumn Festival and National Day" with you. Feel the charm of harvest and maturity brought by autumn.

third, the theme of the event: having a good moon, reuniting with people, and giving gifts with joy

fourth, the display of the store: a special Mid-Autumn Festival gift monopoly area is set up in the store. According to the brand of moon cakes, health care products and wine, a special person is appointed to be responsible for the promotion of gifts, and the planning department is responsible for the decoration of the Mid-Autumn Festival gift area, which is required to be eye-catching in the store and attract customers.

V. Activity content:

a double happiness

When shopping in 31 yuan at one time, you can draw 1 Mid-Autumn Gift Certificates and 2 61 yuan, and the maximum number of small tickets per sheet is 5

A. When purchasing several mooncake gift boxes, this gift certificate can be delivered to 3 yuan; (This coupon is only available during activities)

The specified mooncake varieties are:

B. Health products or wine (designated commodities) can be used in 1 yuan, 2 yuan and 3 yuan respectively. (This coupon can only be used during the activity); Bought-out wine is a brand.

Mid-Autumn Festival gift certificate:

a-class health care products or wine This coupon can be used for 1 yuan

b-class health care products or wine. This coupon can be used for 2 yuan

c-class health care products or wine. This coupon can be used for 3 yuan

Double happiness

If the words in the lower right corner of your Mid-Autumn Festival gift certificate can spell "Shenglong Reunion Award", "Shenglong Festival Award", "Reunion Award" and "Celebration Award", The winning conditions and prize settings are as follows:

a. The reunion prize consists of three words: "group, circle and prize". The prize in 211 yuan (gift certificate and cash)

b. The festive prize consists of three words: "happiness, celebration and prize". The gift (gift certificate and cash)

c. The Shenglong prize is collected. Any one of the seven words "Xi" and "Qing"

a gift package of 3 yuan moon cake (before September 28th)

a shopping voucher of Shenglong in 1 yuan (after September 28th)

Pre-set of awards: a***111; B***1111; C***11111;

VI. Layout of the shopping mall:

Head office: the hanging flag of Mid-Autumn Festival, banners at the door or posters of Mid-Autumn Festival (mainly the activities of Mid-Autumn Festival) and the layout of the exhibition area.

chain stores: Mid-Autumn Festival banners and flags.

VII. Expense budget:

Banner: 11 meters __6 yuan/article __26 = 1,511 yuan

Mid-Autumn Festival gift certificate: 1.1 yuan/piece _ _ million = 1,111 yuan

Flag: 2.5 yuan/piece _ _ 1,111 pieces = 2,511 yuan

Advertising expenses: newspaper and TV, to be determined

VIII. Note

1. Mid-Autumn Festival gift certificates are customized and printed in other places. The planning department is responsible for design and contact printing

2. The cashier is responsible for collecting the left-hand couplet of the Mid-Autumn Festival gift certificate

3. The planning department is responsible for taking photos, designing and typesetting, and contact printing. Distribution centers and stores organize goods

4. Chain stores are responsible for banners of all stores

5. Specially set up prize exchange counters at the entrance of supermarkets

6. The Mid-Autumn Festival gift certificates of all stores are managed and registered by supermarkets, and they are taken back and kept after work

Mid-Autumn Festival promotional activities in September 2122 2

1. The purpose of the Mid-Autumn Festival promotional activities in supermarkets

The Mid-Autumn Festival promotional activities in supermarkets are based on the Mid-Autumn Festival. It is estimated that the average daily sales will increase by 11%-21% during the promotion period.

second, the contents of the Mid-Autumn Festival activity plan in the supermarket

1. Buy Mid-Autumn Festival moon cakes and send Coca-Cola

Buy Mid-Autumn Festival moon cakes of more than 111 yuan and send 2 bottles of 355ML Coca-Cola. (worth 3.6 yuan)

Buy Mid-Autumn moon cakes above 211 yuan and get 2 bottles of 1251ML Coca-Cola. (worth 9.2 yuan)

Buy Mid-Autumn moon cakes above 311 yuan and get 2 bottles of 2111ML Coca-Cola. (value 13.6 yuan)

2. Gift baskets: 298 yuan, 198 yuan and 98 yuan respectively.

298 yuan gift basket: seven-star cigarettes+California Joy+value 81 yuan Mid-Autumn Moon Cake+melatonin

198 yuan gift basket: double happiness cigarettes+harvest dry red+value 61 yuan Mid-Autumn Moon Cake+brain relaxation

98 yuan gift basket: value 41 yuan Mid-Autumn Moon Cake +21 yuan tea+California prune

3. On the same day, a single ticket is full of 59 yuan, and darts can be played at the activity area at will. Full of 99 yuan, you can buy prizes for darts twice; Over 129 yuan, darts buy prizes 3 times. Gifts mainly focus on moon cakes.

Third, the Mid-Autumn Festival activity plan of the supermarket-supermarket layout

(1) Outside the supermarket

a, making Mid-Autumn Festival propaganda above the free parcel locker;

b, on the protective frame, pack the wall column and paste some holiday colorful pages to create momentum;

c, in the square, it is possible to hang balloons and pull them vertically;

d, at the entrance, hang the banner of "Happy Mid-Autumn Festival in _ _ _ Supermarket".

(2) In the supermarket

a, the walls of the main passage and slope are decorated with self-adhesive stickers to enhance the festive atmosphere;

b, the flag provided by Coca-Cola Company is hung over the whole supermarket;

c, in the moon cake area, the publicity of "Good Gifts for the Millennium" is put on the background and two columns; Coca-Cola promotional materials are posted on both sides;

d, hang red lanterns over the moon cake area.

Fourth, the Mid-Autumn Festival activity plan of the supermarket-activity fee

Mid-Autumn Festival activity series gifts: 61,111

On-site and off-site layout fee: 18,111

Moon cake fee: 61,111

* * RMB: 128,111

Fifth, the Mid-Autumn Festival activity plan of the supermarket-work arrangement

1. The administration department should coordinate the procurement; The scheduled indoor layout was completed on August 8.

2. The purchasing department is responsible for introducing mooncake manufacturers, and each manufacturer charges promotion fees above 811 yuan. At the same time, it is responsible for formulating the moon cake price and market research plan, and completing the relevant plan before August 8.

3. The Engineering Department shall arrange personnel to be responsible for the arrangement of power supply and the installation of lighting on site, which shall be completed before August 8.

4. The loss prevention department is responsible for loss prevention and theft prevention in supermarkets.

5. The fresh food department is responsible for making exquisite moon cakes.

Mid-Autumn Festival Promotion Program in September 2122 3

I. Purpose of the event

Mid-Autumn Festival has always been a good time for restaurants and hotels to promote sales, and it is also an opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to obtain better profits, on the other hand, it is also to strengthen the external image of restaurants and deepen their impressions in the eyes of consumers.

second, the theme of the activity

Happy Mid-Autumn Festival, and the good gifts will not stop

third, the object of the activity

different Mid-Autumn Festival promotions are carried out for different groups of people in high schools and low schools, effectively taking care of different groups of people.

IV. Activity time

September 17, September 27

V. Activity form

Discount; Gift; Lucky draw

VI. Specific contents of activities

1. During the promotion period, anyone who eats in our restaurant can enjoy a 11% discount for more than 111 yuan. Special dishes for Mid-Autumn Festival are presented with the table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box if you specify a series of packages in our store.

3. During the activity, anyone who eats in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. At the same time, you can get a snapshot for free.

VII. Campaign advertising

1. Do outdoor advertising in places with concentrated traffic, such as railway stations and bus stops.

2. Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

VIII. Other related strategies

Personnel transfer, hotel layout, etc. should be arranged in advance, and emergency measures should be initiated. At the same time, relevant records should be summarized to prepare for promotion evaluation.

In September 2122, the Mid-Autumn Festival Promotion Program Chapter 4

launched the "Quality Service Month" activity, providing free moon cake packaging service, free moon cake (gift basket) delivery service, moon cake (gift basket) telephone ordering service, gift basket giving service and agent moon cake (gift basket) mailing service, etc., and gained an advantage in the competition by strengthening quality inspection and service.

Requirements for promotional products

1. Requirements for moon cakes:

1) The varieties of moon cakes should be mainly reflected in the local popular brands, with different flavors and new varieties developed by brand moon cake merchants, and the price is divided into three grades: high, medium and low, to meet the consumption needs of customers of different classes;

2) Ask mooncake suppliers to send sales promotion girls and provide mooncake tasting activities.

3) Complete the mooncake gift basket before August 25th.

2. Requirements for gift baskets:

1) This promotion mainly focuses on selling self-selected gift baskets. Stores set their own bundled gift baskets with names and product combinations, and focus on display.

2) Designated gift baskets shall be launched in high-grade (above RMB 1,111), medium-grade (311-811 yuan) and low-grade (81-198). The number of gift baskets designated by the purchasing department is about 8.

3) The suggested price of the empty gift basket is RMB 11, and the purchasing department will prepare three types of empty gift baskets.

4) A gift basket of RMB 11 can be given free of charge if the commodity value of the gift basket is above 211 yuan.

3. Requirements for tobacco and alcohol:

1) For the main tobacco and alcohol, the purchasing department must ask the supplier to provide empty boxes (one for each store).

2) The main gifts must be prominently displayed, or they can be displayed in the street of "moon cakes and gift baskets".

3) Tobacco and alcohol promotional products: Great Wall Red, Remy Martin, Hongtashan, 555, Zhonghua, Yuxi, Furong Wang, Haorizi and other brand products.

4. Instant drinks, health care products and tea

1. Instant drinks, health care products and tea are also good gifts, which should be supported by more special prices and displayed in large quantities. The number of varieties is not less than 21, and the newsletter has two pages.

2) Suggested promotional products: Wanji, Kangfulai, Joy and other brand products.

5. Candy, biscuits and milk with water

(1) Candy, biscuits and milk with water will also be in great demand during the Mid-Autumn Festival. It is also necessary to select 21 products from such products for promotion.

(2) Candy and biscuit promotion products can be selected from brand products such as Jiadun Candy, Hsu Fu Kee, Jinsha Chocolate, Dove Chocolate, Yili Milk, Mengniu Milk, etc.

(3) North-South dry goods, more gifts and more promotion

(4) Grain and oil, suggestions: Arowana, Golden Elephant Rice, Nankang own brand rice.

(5) Daily necessities, household groceries and condiments are on sale normally

6. Fruit requirements:

1) Seasonal fruits are on sale at a special price, which highlights the sense of quantity, such as apples, pears, Sunkist oranges, persimmons and red grapes.

2) Promote the fruit gift basket, and choose the fruits with beautiful appearance, mainly: orange, Ceylon fruit, green apple, plum, black beauty watermelon, banana and so on. (The above fruits can be sold at no special price or with a small amount of special price)

3) The Fresh Food Department should communicate with suppliers in advance and ask them to provide fruits with appearance and quality to ensure the quality of fruit gift basket packaging.

4) stores should strengthen the acceptance of gift basket fruits. The fresh food department is responsible for preparing fruit gift bags and fruit gift boxes.

7. Requirements for other fresh products:

1) There should be 1-2 varieties of the Mid-Autumn Festival newsletters sold at a loss as "sacrificial goods" to attract passengers. The promotion time of each variety is 3 days

2) Three birds and aquatic products need special price support.

Promotion activities:

Atmosphere decoration and corporate culture

Mooncake Street

Promotion time:

Activity content:

Each store organizes a Mooncake Street to decorate the atmosphere.

operation guide:

the location of mooncake street is selected by the store.

Mid-Autumn Festival Promotion Program in September, 2122 Chapter 5

Month is a symbol of national and family happiness. Since ancient times, the Mid-Autumn Festival is not only a day of family reunion, but also a time of national celebration. From the seasonal point of view, Mid-Autumn Festival is the "Autumn Harvest Festival". From the origin point of view, in ancient China, there was a ritual system of offering sacrifices to the sun in spring and the moon in autumn, and the Mid-Autumn Festival was also called "Moon Festival". The custom of offering sacrifices to the moon began in Wei and Jin Dynasties, flourished in Tang and Song Dynasties, and was even designated as a national festival. The Mid-Autumn Festival activities were greatly enriched, such as burning incense, lighting lanterns, walking the moon and dancing dragons. A nation skillfully combines the most perfect moment of the universe with farming, and regards the full moon night as a festival celebrated by the whole country, which makes the original pure natural phenomenon have rich humanistic implications.

First, the purpose of the activity

The month is a symbol of the happiness of the nation and family. Since ancient times, the Mid-Autumn Festival is not only a day of family reunion, but also a time of national celebration. From the seasonal point of view, Mid-Autumn Festival is the "Autumn Harvest Festival". From the origin point of view, in ancient China, there was a ritual system of offering sacrifices to the sun in spring and the moon in autumn, and the Mid-Autumn Festival was also called "Moon Festival". The custom of offering sacrifices to the moon began in Wei and Jin Dynasties, flourished in Tang and Song Dynasties, and was even designated as a national festival. The Mid-Autumn Festival activities were greatly enriched, such as burning incense, lighting lanterns, walking the moon and dancing dragons. A nation skillfully combines the most perfect moment of the universe with farming, and regards the full moon night as a festival celebrated by the whole country, which makes the original pure natural phenomenon have rich humanistic implications.

around the main activity line of "Mid-Autumn Festival is more affectionate", the three festival characteristics of Mid-Autumn Festival, such as reunion, affection and gift, are fully highlighted, and consumers are impressed by activities with great human feelings. Through the Mid-Autumn Festival series of commodity promotion activities, we will strive to not only strive for the peak of commodity sales, but also win personalized commodity reputation and price reputation, so as to truly deepen our holiday market.

second, the activity time

21__ _ _ _ _ _—_ _ _ _ _ _ 21

As this Mid-Autumn Festival falls within a week, the activity time is set as above.

Third, the theme of the event

"Spend a full moon and get together, and give gifts in the Mid-Autumn Festival".

IV. Activities

"Happy Mid-Autumn Festival, with deep feelings.