Public relations soft news generally has the following problems: First, it is poor in readability. Because most soft articles are published in special issues of various media and newspapers, such as home appliances edition, IT edition, real estate edition, automobile edition and gourmet edition. And a large number of readers have abandoned them. The readership of soft articles is limited to the level of "consumers with purchasing needs" and cannot stimulate consumers with potential purchasing desires. Therefore, once readable, second, the accuracy is very poor. For the purpose of encouraging consumers, soft news usually exaggerates or weakens the negative effects in production. Unreal news is easy to cause consumers' rebellious psychology. Third, low-minded, straight-forward, practical, single-minded, entrepreneurial starting point, all of which make public relations soft articles have no intention and cannot resonate with consumers.

In view of the problems existing in soft writing, we can pay attention to the following aspects.

First of all, a good title is half the battle. For people who are used to fast reading today, simple, clear and attractive titles will determine whether readers will read in the first time, so determining a good unconventional title is the first step to improve readers' click-through rate. For example, "Can fresh milk be notarized?" "Is it safe to open food separately?" Wait a minute.

Secondly, the types and layouts of soft articles are separated, and different newspaper layouts have their emphasis and positioning. If the soft text can't meet the needs of the layout, or even run counter to the layout style, the result will either be placed in the corner or compressed into "tofu blocks", leaving little. Therefore, public relations soft news should not be released indiscriminately, but should be written in different types and styles according to the needs of the layout to adapt to the tailor-made media layout. For example, the fashion page of a newspaper pays more attention to the humanization, appearance and fashion of products, and more consideration should be given to such factors when publishing soft articles in this page. The market layout of some newspapers focuses on the analysis of market trends and strategies, so we should consider the layout requirements when writing soft articles and report from the perspective of brand appeal and market appeal.