1. Accurate positioning of account number

Before Tik Tok's creation, we must first make a good positioning. Accurate positioning is half the battle!

The so-called positioning is easy to understand for those who have been engaged in the operation of official WeChat accounts. In short, it focuses on a vertical field of content output.

That is, when introducing your identity, clearly explain what you want to share, what value you can provide to customers, and what kind of customers you want to attract. For example, if you are a dance training teacher and you are a dance teacher, you can teach others to dance!

How to locate? Combine your project, product, target customer base and realization mode to determine the direction. Positioning is a clear guide!

For example, if you are engaged in a dance training program, you can be positioned as a dance teacher and create a personal IP; Or position yourself as a dance organization and build a corporate IP!

If the account is located in food, focus on releasing videos related to food; If it is positioned in dance, it will insist on publishing dance content; If it is positioned as a positive energy quotation, it will insist on publishing positive energy content; If it is positioned as wearing, it will insist on publishing the relevant content of wearing ... The more professional and vertical the content, the more accurate the fans it attracts and the higher the conversion rate. (It is best to focus on original content from the beginning)

In addition to vertical content, always pay attention to hot topics and hot videos to get more traffic.

Tip: Vertical accurate positioning means that an account only pays attention to the content of one field. If the company has multiple business directions, it is recommended to create a matrix number.

2. Analysis of customer staffing of 2.Tik Tok.

What is the design of Tik Tok?

People design refers to the images played by characters in movies, comedies, games and other scenes, as well as the images deliberately created by public figures such as stars.

3. Why does Tik Tok need to shape people's designs?

There are countless reasons why Tik Tok needs people, and everyone has their own opinions, so I won't go into details here. To sum up, everyone represents the positioning of KOL (key opinion leader).

Enterprises need to carefully weigh products/