Amazon off-site promotion-advertising promotion
1. Amazon advertisement
Responsible products: These advertisements are aimed at a single product and appear in search results, related products and product details pages. Sellers need to choose keywords and bids, and every time someone clicks on an advertisement, they need to pay a certain fee.
Sponsored brand: This kind of advertisement is a brand advertisement, which usually consists of multiple products. It can be placed at the top of the search results page or in the sidebar of the product list page. Sellers need to set brand name, keywords, display pictures, bids and other information.
Responsible display: This kind of advertisement can attract potential customers and improve the conversion rate by displaying advertisements on product details pages, related products and shopping carts. Sellers need to select audiences, bids, advertising ideas and other information.
2. Social media promotion
Facebook advertisement: Sellers can make advertisements on the Facebook advertisement platform, and choose the advertisement type, target audience, delivery location and other information. Advertisements can be placed on Facebook news, sidebar and Instagram.
Instagram advertising: Sellers can make advertisements on the Instagram advertising platform, and choose information such as advertisement type, target audience and delivery location. Advertisements can be placed on Instagram news source, Story and IGTV.
Twitter advertising: Sellers can make advertisements on the Twitter advertising platform, and choose information such as advertisement type, target audience and placement location. Advertisements can be placed on Twitter's timeline, search results and recommendations.
3. Search engine advertising
Google Advertising: Sellers can make advertisements on Google Advertising Platform, and choose information such as advertisement type, keywords, bid, and placement location. Advertisements can be placed in Google search results page, Google display network and other locations.
Baidu promotion: Sellers can make advertisements on the platform of baidu promotion, and choose information such as advertisement type, keywords, bidding, delivery location, etc. Advertisements can be placed in Baidu search results page, baidu promotion Union and other places.
4. Content marketing
Blog: Sellers can create their own blogs, publish articles and content related to products, and add links to Amazon stores to the blogs.
Video: Sellers can make product promotion videos and post them on video websites, such as YouTube and Tik Tok, and add links to Amazon stores in the videos.
Community: Sellers can participate in product-related communities, post comments and posts, and add links to Amazon stores in posts.
5. Promotion activities
Discount promotion: sellers can set up discount promotion on Amazon platform to attract more customers to buy.
Gift promotion:
Coupon promotion: Sellers can set product coupons on Amazon platform to attract more customers to buy.
Full discount promotion: sellers can set a certain amount of discount activities on Amazon platform to attract customers to buy more products.
Flash purchase promotion: sellers can set up limited-time snap-up activities on Amazon platform to attract customers to buy products in a short time.
The above are the specific details of Amazon's off-site promotion. Sellers need to choose appropriate promotion methods according to their products and target audiences, formulate corresponding promotion plans and budgets, constantly optimize promotion effects, and improve product exposure and sales. thank you