First, the documentary "A Series of Life 3" added heat to the barbecue in Zibo. In 221, A Series of Life 3, a hit in bilibili, introduced the barbecue in Zibo in an all-round way, especially the bread and shallots accompanied with the barbecue. In the film, the "deep taste buds" were explained, which made millions of viewers fascinated by the barbecue in Zibo through the screen.

second, all kinds of delicious food grow grass at a great depth.

This "planting grass" made many netizens remember the barbecue in Zibo. When the music festival ended that night, it was hard to find a barbecue stall around Xiaofuhe Wetland Park in Zibo. In 222, Tik Tok food blogger "Special Wulala" came to Zibo to taste and introduce the local barbecue, and its short video was praised by more than 9, people, which further opened up the popularity of the barbecue in Zibo.

thirdly, the deep fermentation of short video platforms such as Tik Tok. After the optimization and adjustment of epidemic prevention and control policies, college students from Jinan, Tai 'an and other neighboring cities came to Zibo by high-speed train, and the passenger traffic in high-speed railway station, Zibo was unprecedentedly high, and it was hard to find a barbecue shop. This action quickly spread from person to person on social platforms, thus creating the first catering IP after the spring. Now, not only the barbecue shops in Zibo are full of customers, but also the surrounding cities, where barbecues with the word "Zibo" are given dividends, and the passenger flow is several times more than usual.

So, what are the characteristics of Zibo barbecue? Why do foreign college students have to go to the local area for a meal at the expense of travelling expenses?

first, Zibo barbecue has a unique way of eating, which amazes the taste buds of carbohydrate+meat lovers. For customers in most cities, eating barbecue is just a kebab. However, with the rising prices of beef, mutton and other ingredients, in recent years, it is obvious that kebabs have become smaller and more expensive, and a barbecue is not enough for everyone. While Zibo BBQ is served with flour cakes and shallots, customers can make a single skewer, or they can put kebabs into small cakes and roll them with shallots. The tendons are flexible, the wheat flavor is full, and the shallots have the function of stimulating the taste buds. This way of eating is solid, delicious and enjoyable. The most important thing is that a plate of small cakes gives customers a "bottom feeling" of barbecue, which makes them consume. Therefore, at present, when eating a barbecue often costs more than 1 yuan per capita, Zibo barbecue is particularly close to the people, and people can eat well at 6 or 7 yuan per capita.

Second, the barbecue cooking mode in Zibo is unique, which gives customers a space for DIY. In most cities, barbecues are cooked by chefs and presented directly to the table. However, Zibo barbecues can only be served when they are cooked in the back kitchen until they are 7-8% mature. This is because the store has put a small stove on the customer's table with charcoal blocks. After the kebabs are served, they can continue to bake. It is up to the customers to decide whether they want to eat tender or burnt. This practice, on the one hand, reduces the cooking pressure for the kitchen and speeds up the serving; On the other hand, it gives customers a space for DIY, so that every foodie has an unforgettable sense of participation and accomplishment.

Third, Zibo barbecue has more dipping materials and a more layered taste. In addition to seasoning the kebabs themselves, Zibo BBQ also provides customers with dipping materials such as garlic hot sauce, chopped peanuts, Chili noodles, etc. Guests can sprinkle small ingredients into the cakes according to their tastes, and then add kebabs and other rolled foods. The configuration of a variety of small ingredients gives customers more room to play, further improves the added value of dining, and makes the barbecue more fragrant.

Every citizen and vendor in Zibo is fighting for the honor of this city. What the people of the whole country see through a barbecue is the intention and vitality of the whole manager. Zibo's fire is not only caused by explosions and propaganda, but also by wise and courageous policies and concerted implementation by the whole people.