“It’s so relaxing to spend the Dragon Boat Festival like this!” Wang Xiaofang, a student from Neijiang Normal University, said excitedly. On June 15, the 9th China Neijiang Daqian Dragon Boat Economic and Trade Culture Festival 2018 opened. The dragon boat competition made many young people jump up and down with excitement.
In recent years, traditional festivals have attracted more and more attention and love from the masses. How to better inherit national culture by revitalizing traditional Chinese festivals? How to get more people to participate in traditional festivals? Various regions in Sichuan Province continue to innovate and provide practical measures.
A variety of offline activities gather together to lively broadcast online
“Once a year, the water is flying and it is very lively. It is a must-see.” “If you can’t go to the scene, watch it. Live broadcast." On the online live broadcast platform of this year's Neijiang Daqian Dragon Boat Economic and Trade Culture Festival, netizens "Little Fat Girl" and "Xiguan Long Laojiu" began to interact enthusiastically as soon as the event began. Near noon, the number of online viewers on the live broadcast platform had exceeded 210,000. "The vast majority are young people, and live broadcasting is their favorite form." said the person in charge of the Neijiang Municipal Civilization Office.
"After the dragon boating, there will be artistic water skiing, I'm waiting!" At the opening ceremony that day, the artistic water skiing performance was also a popular highlight. "This festive atmosphere is really amazing." Li Qun, a citizen watching from the shore with his child in his arms, said with a smile.
“I watched the dragon boat race when I was a kid, but then I don’t know why it disappeared. This year I celebrated the Dragon Boat Festival in Sichuan for the first time. The scene was so lively and the program was so rich. I was so happy!” This year I came from other provinces. Xiaoxia, who is studying in Sichuan, keeps taking photos with her SLR camera.
In the past few days, dragon boat races have been held in Nanchong, Luzhou, Ya'an and other places, and hundreds of thousands of people are expected to participate or watch them live.
In Nanchong and other places, interactive festival folk activities such as dragon head banquets, swimming competitions, camping nights, duck grabbing, fishing, fishing, horse riding, and swing swings will also be held. "Activities such as dragon boating, duck catching, and horseback riding can not only keep fit, but are also highly interactive and participatory, and are particularly popular with the masses." said the relevant person in charge of the Provincial Civilization Office.
Integrating various forms into life and inheriting traditional national culture
"On the afternoon of May 5th, give me a sprig of mugwort." On June 15, a burst of sound came from inside Yajule Taishan Road Primary School in Deyang City. With the sound of chanting, a Dragon Boat Festival themed activity is being held in the school. Dragon Boat Festival knowledge competition, Mianzhu New Year picture rubbings, hand-painted paintings, making rice dumplings and sachets, watching shadow puppets, making Chinese knots... A rich program of activities made the children extremely motivated. "Let students understand, identify with, and love the Dragon Boat Festival through personal participation, and increase their identification with traditional festivals by living the Dragon Boat Festival well," a teacher said.
In Luzhou City, similar festival activities have been launched as early as early June, and activities such as classic recitation, poetry creation competition, sachet production, and folk photography competition were held. Customs such as hanging calamus, mugwort and mugwort leaves, smoking atractylodes and angelica, drinking realgar wine and eating duck eggs are also integrated into the festival in different ways, allowing everyone to slowly learn to respect, love and carry forward tradition.
While holding traditional folk activities, Mianyang, Ya'an and other places also support tent music festivals, food festivals, shopping festivals and other activities that are popular among the masses. Traditional festivals are closely related to people's production and life, and can best reflect the characteristics of national culture and production and life. In this way, integrating traditional festivals into modern production and life can better attract the attention of all types of people.