Soft articles are text advertisements that are different from "hard advertisements". Its subtlety lies in the word "soft", which allows users to conduct "soft promotion" in the form of text without being subject to mandatory advertising, making the reading experience and

Implanted information has both.

You may read a soft article and not realize that you are being "marketed" at all, but the information about the brand and products has quietly invaded your mind. This is the power of soft articles. While hiding its advertising attributes, it can also use

Convey its promotional information in a way that is easy for users to accept.

It makes sense that "the title is half as good as the article". An excellent title is equivalent to the appearance of the entire soft article. It determines whether the user clicks and is interested. To a large extent, it determines the lifeblood of the article. However, the writing of the title is often

It is also quite difficult. It requires long-term training, rather than purely relying on "clickbait" to quench thirst.

Clickbait is an excellent way to intercept traffic, but in the long run, it is by no means the right way, and it can even cause great harm to the entire soft article ecology. Therefore, the use of "clickbait" must be grasped and used appropriately to attract people.

The user's eyeballs are also a way to do this.

Here, share more than 20 ideas for writing titles: 1. Numerical titles "Looking at the top ten unknown historical secrets, there is always one you can't think of" "Teaching you how to use three months to start from a monthly salary

"3000 to 30,000" has the advantage of being straightforward and simple. People are more sensitive to numbers and can more easily intuitively feel the core of the copywriting, leaving a deeper impression. At the same time, it makes the soft copy more convincing and credible.

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2. Borrowing headlines: "He was once attended by Wang Sicong at his birthday party, and now he is like this" "The Twelve Hours in Chang'an was a big hit, but I miss the food inside" cleverly borrowed from celebrities, celebrities, Internet celebrities, popular dramas, and popular TV shows

Variety shows, etc., as long as they can be connected, they can ride on the flow of traffic. This is the logic.

At the same time, it is free to take advantage of the situation, so it is inevitable that there will be too many hot spots.

Therefore, posture and level are also required. Forced awkwardness and awkwardness will only make readers feel "cheated" or even disappointed.

How to take on hot topics and naturally transfer them to the information you want to convey requires an accurate entry point on the one hand, and mature text control skills on the other.

3. Revealing and warning titles such as "Warning: These foods must not be eaten during the weight loss period" and "Revealing the secret of how fresh graduates can rise to the top in the workplace" can satisfy people's curiosity and desire to pry, and attract clicks, such as revealing the secret.

Black industries, industry secrets, and celebrity gossip warn everyone about improper practices in health, fitness, maintenance, child care, etc., and can also make users click to watch in panic.

4. Question-type titles: "How to choose infant milk powder?" "Can't choose 100-yuan headphones? Just look here." This kind of title is suitable for SEO optimization, which is convenient for users to search and view. If done well, it can bring high exposure.

5. Utilize Internet buzzwords such as "I'm in so much trouble! God, please save me!" "I checked my eyes, it's Mori Girl's street style". The utilization and adaptation of Internet buzzwords can increase the interest index of the title quickly.

Attracting the attention of netizens, when used properly, is also a way to be smart and appear lively, fashionable and attractive.

6. Dry information sharing "Dry information | 2019 Advanced Guide to Xiaohongshu Platform Operations" and "Sharing | How to quickly warm up the relationship between two people" are concise, clear and directional, and can quickly attract interested audiences. No need

The fancy title should be simple and purposeful, and the practical nature of the article can be clearly seen.

7. Adaptation of famous sayings, "It is gold, it will always be spent", "Rich people will eventually get married". Adapt famous quotes, sayings, popular slangs and ancient poems in a flash of inspiration to add interest and spirituality to the title.

Just the title can make readers smile.

8. Minimalist titles: "Tencent is no longer great" and "In the era of war investment, the Shura field of giants". In the title, a minimalist three-paragraph structure such as "subject, predicate and object" is used to outline the core of the article description. The language is not only

Concise and accurate enough. Of course, this type of title requires extremely high copywriting skills.

9. Associative titles "It turns out that we have been deceived by our parents for so many years" and "The day after catching up with the school belle, she left" use curiosity-style titles to arouse readers' associations and attract them to click and read to find out.

Just seeing the title is enough to arouse people's imagination. It doesn't matter whether the association is good or bad. As long as you create a contrast in the content of the article and give readers an "unexpected" impression after reading it, the "routine" will be successful.

10. Conclusion title: "It turns out these are all rumors. Today I finally understand!" "The human brain is only 10% developed? Fake!" The conclusion is used to conclude the entire article and establish the point of view and expression of the article.

The core, direct and clear, quickly attracts the audience who are interested in the topic.

11. Provocative and contradictory titles such as "The Difficult Life of the Diamond King Next Door" and "I Won 5 Million, But I Can't Be Happy" can trigger readers' psychological problems by creating contradictions, conflicts, and conceptual differences.

It is difficult to understand, resist, and disagree with, and it seems to have a "not to be beaten" meaning, which can attract readers to click on the content to see whether the content is true.

But at the same time, such titles should be used with caution to avoid provoking disputes and causing social conflicts.