I think online celebrity snacks are so popular for the following reasons:

1. Curious

Seeing that everyone is sharing something, you want to try it. If this food is unique, it will be more interesting. Therefore, many online celebrity cuisines are also innovated in appearance, ingredients, taste and sales environment to satisfy the curiosity of diners.

2. Enthusiasm

Social networking sites have become an important part of people's lives, and we love sharing more and more. Being praised or commented on means getting recognition and attention. Online celebrity cuisine is a hot spot in life and online, and sharing more likes on social networking sites just satisfies vanity. The more popular a food is on the Internet, the more people are eager to buy it as soon as possible. But the first reaction after buying it is not to eat, but to pick up the phone and take photos and share them with friends.

3. Appetite

Eating is a basic need of human beings, and our food is not only full, but also has special requirements for the environment. People's desire for food has gradually risen from the physical level to the spiritual level. This growing desire pushes the public to try new foods. Whenever there is sought after food, people naturally don't want to miss it.

4. Conform to the crowd

"I heard that the food there is good. Shall we try it? ""everyone has been there, and it's good, we haven't been there yet! The former is an imitation of the public, while the latter is under the pressure of keeping consistent with the public. It seems that they have not done what others have done, or they are out of date. This is herd mentality, because perception, judgment and understanding are influenced by the outside world, showing behaviors that are in line with public opinion.