The marketing problems of Haidilao in Tik Tok are as follows:

1. The advertising language is exaggerated. Some advertising slogans are exaggerated and untrue, which are suspected of misleading consumers and have a negative impact on brand image.

2. The attributes of e-commerce are prominent. The promotion of Haidilao in Tik Tok is mainly to guide customers into the store, but the online purchase is overemphasized in the video. The actual price of representative goods offline does not match the price in Tik Tok, so it is impossible to establish a sincere consumption relationship.

3. Lack of interest. Tik Tok platform users focus on young people, and this group pays attention to fun and innovation. Haidilao lacks enough creativity and new ideas in displaying food and making.