To be honest, I haven't made a million dollars by starting a business. But the entrepreneurial experience in recent years has made me more and more confident to achieve this goal. If you have the patience to finish reading what I wrote, I believe you will agree with me.
first of all, I have been starting a business since I graduated from college in 26, and I have always been an entity, an ultra-small-scale entity. Because I don't believe in virtual things.
What are the quick fixes and tricks on the Internet? If you add friends, you will give them cheats. Please think about it. If you have a good way to make money, do you choose to make a fortune by yourself or tell more than N people?
it's too difficult in today's society not to do things down to earth and just want to eat a fat man! Everyone is not stupid!
many people say that it is not easy to do physical things now, but I think there is an entity that will have a market at any time, and that is catering, because everyone has to eat, and this process cannot be completed virtually.
everyone must eat by mouth.
after graduating from college in p>6, I got a job in CNOOC. Some people may be unfamiliar with this company, but it is actually a coolie who produces oil and natural gas at sea. Here is what I look like at work.
the nature of CNOOC's work has a great feature, that is, it takes 28 days off and goes back and forth. So I have plenty of time to do what I want to do, so countless colleagues around me have all kinds of entrepreneurial ideas and actively practice them. I have also become a member of this entrepreneurial army.
let's focus on the detours I've taken, for your reference.
from the moment I wanted to open a shop, I thought of eating, for the reason I have just said, but I started in the wrong direction.
I chose to open a fast food restaurant. At that time, I knew nothing and didn't understand anything, so I directly contracted a food city stall with 7, yuan.
The chef was hired from the talent market and is 1 years older than me. I bought a cookbook in the bookstore and asked the chef to choose some, even if it was the menu in the store.
Now think about it. At that time, I was terribly casual ... I didn't make money every month, which was quite different from what I thought.
Tell me a few bad thoughts in this process:
One day, I saw the chef pour the salad oil that had just been opened directly into the sewer and asked him what happened. He said that the oil was broken. I want to go on, he said, do you think I'm messing with you? Then I asked for leave directly in the afternoon, saying that I had a fever and had to go for an intravenous drip. This is the only chef in the store, so I can only close the store. This is giving me the run.
second, when buying a stove, I went to the kitchen street and found a cheap stove, thinking that I was lucky. As a result, I went back to install gas, and there was no fire at all. People said that you were a kid and dared to open a shop without knowing that there was a fan in the stove.
Helpless, I spent more money to install the fan than others ...
In the end, the store was unsustainable and had to close down.
Later, when I went to visit a graduate student friend, the canteen in their school was inviting investment. It happened that a relative at home used to be a chef and wanted to do it with me. I thought: The staff is fine, the customers are fine, and the experience is a little bit. Is this all right?
As a result ... I met a greedy logistics management director!
He came to my window every three days. Today, he said that I broke the curtains in the canteen, and tomorrow, he said that there were fewer tables and chairs. Only by giving him a shopping card can he be quiet for a few months ...
The last straw that overwhelmed this store was A stream! Suddenly one day, the logistics director came and said that there was an outbreak of swine flu, and students in our school were not allowed to leave the dormitory! The turnover suddenly changed from several thousand to dozens ... this store has fallen down again ...
There have been other stores behind, so I won't go into details. Every time I close the store, my heart is extremely depressed, because the money I used to open the store is my hard-earned money! The meat hurts!
In short, I felt that if someone could teach me and tell me about my experience, I would take fewer detours and tuition fees!
However, due to too many holidays, my entrepreneurial heart never dies. I want to find a project that someone can carefully guide me on my way. So I got on the thief boat again, and I believe it was the last time I was fooled.
Just at the beginning of the year before last, I had mala Tang with my wife in Shenzhen, and went to a large chain mala Tang restaurant, which claimed to have 4, branches in China. At that time, I thought it was good. I also called the person in charge of investment promotion to find out that I thought it had a good prospect. You don't have to take care of the whole process of decoration. The equipment is ready-made, and the raw materials are uniformly distributed ... Wait
At that time, my wife didn't have a job, so she was anxious to open a shop and decided to join in. Although I haven't done it, I think it's joining, and some people have hands-on guidance. This time, the risk should be controllable.
So I opened this store:
In the first year when I actually opened it, I really made money, with a monthly net income of more than 2, yuan. According to the trend, I can recover all the costs in about one year, thinking, although the annual joining fee of 2, yuan hurts, it is still worth it!
the key is not to worry, the ingredients and raw materials are distributed uniformly by the company.
Just as I was enjoying myself, when I was about to recover the cost in a few months, I suddenly hit the head: in order to make a good brand, the company should strictly check all its franchise stores.
I thought, the hygiene in our store is the most diligent, and there is nothing against the rules. But it wasn't. The people who came to the company for a surprise inspection randomly picked out four questions, and each one was fined 5,! A * * * twenty thousand! You can't order raw materials unless you pay the fine on time! See if you pay it!
If the problem is really a problem, I won't say anything. They are asking about long nails and long hair! You can't see any white nails when you cut them! Not even a millimeter more!
I secretly asked other shopkeepers in the city, but I didn't check those who just joined, and I didn't start checking until I joined for about a year! I realized that this is how they earn money! Seeing that I made money, I couldn't do without the support of the company, so I began to play tricks!
I'm speechless! Why don't we make money together quietly? You earn the initial fee and material fee, and I earn the turnover, okay? You have to do these dirty things!
Some shopkeepers dare to be angry and dare not speak out, because they have spent a lot of money on renovating equipment, not to mention making money and not losing money, and there is nothing they can do.
Later, I found out that every district has a district head, and how much money was fined in this district was in the hands of the district head. The implication was that the fines were all in the pockets of these people! (The well-known mala Tang chain in China, Guangdong Region, parents with some resources can find out privately whether there is such a phenomenon of arbitrary fines)
I can't stand my temper! Resolutely choose to cancel the contract!
so I found an alternative as quickly as possible. now, without the support of my original company, my business is getting better and better! Now the monthly net profit can basically be around 3 thousand.
sometimes I wonder how many detours I would have taken if I had known the doorway here from the beginning. Now I'm not restricted by anyone. It's only a matter of time before I make a million dollars! Because of what? I think there are several reasons:
1. Mala Tang is a traditional food, not a novelty for bloggers. Once shaved ice, once barbecue on paper, once porridge court all over the ground, how many are there now? The first time I started my business, I imitated what others made, Taiwan Province braised pork rice. Who can see this thing now? On the contrary, those traditional and simple things are more accepted by the public, and they will be eaten at any time and will never be eliminated and abandoned.
2. Equipment and decoration don't need to be updated every three days. It is a low-end market in itself, and it is invested once, and almost no additional funds are added to fixed assets.
3, the staff is not laborious! Mala Tang has no advanced technology, does not rely on chefs like traditional catering, and will not raise an ancestor in the kitchen to oppose you at any time! If a chef feels that he is indispensable in the shop, what is the result? Is it self-evident? Mala Tang is different. The job of the kitchen is to cook hot dishes and soup. The boss doesn't want to do it himself. He just recruits someone, whether he is an 18-year-old boy or a 6-year-old aunt, as long as he can move and have a simple training, he can go to work! You don't like it anymore? Ok, you go. I'll just pull someone over at the train station and teach for two hours. I'm a skilled worker!
So, after cooking so many kinds of meals, the Mala Tang restaurant is the best. Because things are not complicated, I installed a camera in the store, and basically I don't need to go to the store, just remotely control it! Now that technology is so developed, it's okay to check accounts and watch monitoring on your mobile phone and not go to the store for a few days!
Those who want to open a shop while working to make money can really consider opening a mala Tang, because it is not complicated. After the first few months, they have a well-thought-out plan, and the back is open all the way!
It's been more than two years now, and the goal of earning one million yuan is just around the corner. Because my wife is pregnant, the plan to open a branch is put on hold temporarily, otherwise it will be faster to achieve the goal.
I'm a troublemaker. I've been to many places for catering and paid various tuition fees. I am really speechless when I see those projects that are obviously unreliable, but some people spend thousands of dollars to learn them! The key is to spend energy and money! So I often think of my state at that time. If someone can teach me, tell me about the experience of opening a shop.
I often watch Zhihu, pay attention to the topic of "starting a business", and watch experts from all walks of life share their experiences. I feel quite enjoyable, so I made a decision. If anyone wants to learn to open a mala Tang restaurant, you can contact me!
come to my shop to learn and practice for free! I don't want any tuition! In addition, decoration problems, equipment problems, personnel management problems, any problems, as long as I have time, I know, all without reservation! You just need to take care of yourself.
first of all, I won't make the raw materials of soup base, because all my raw materials are bought finished products, so I don't need to fry them myself! People who know a little about this should know that the ingredients of mala Tang should be cooked regularly, and I have saved this job now! I have calculated that the price of buying finished products directly is the same as that of frying them myself! Save energy and time, why not? I can't learn how to fry the bottom of a spicy pot here, because I can't do it myself.