Tengxuan Technology Media has the most say in how to write soft articles.

First of all, we must have a deep understanding of our products, understand the characteristics, advantages, and disadvantages of the products, list the selling points of the products, organize and summarize them, and discover the core of one or two soft articles that can be embedded Selling point, this selling point must be the most distinctive and impressive point of your product. The more unique and specific the better. To discover selling points, you must stand from the user's perspective. Don't think that it is good. What attracts users most is the "material" that users are interested in; and the products we want to promote are usually not interesting and few people will. Interested, so we should try to reduce the product information in the soft article as much as possible to avoid affecting the user’s reading experience and resulting in poor communication effect. In order to balance this contradiction, it is necessary to make a "single point breakthrough" and grasp 1-2 core selling points of the product for packaging. For example, XXjia soap has many selling points, such as good fragrance, high cleanliness, beautiful packaging, etc. However, in the end, its promotional soft articles, including advertisements, convey only one core selling point to customers: sterilization!

Secondly, the soft article theme is the channel connecting users and product information. When choosing a theme, you need to first find the target audience for the product. Then understand what common “pain points” or “high points” these people have. Choose a soft article topic that can quickly hit their “pain points” or “high” points. When choosing a theme, consider whether the theme can be well packaged around the core selling points. It is best to write out the connecting part before writing the soft article, and then collect other materials. Just like the XX soap mentioned above, in their promotion copywriting, the target group they set is mothers. Based on the love and care of young mothers for their children, they are worried that their children will be infected by bacteria during play, so they use XX soap for their children. Washing hands can remove bacteria. This theme immediately caught the common "pain point" of mothers, aroused their screams, and laid the foundation for the product to sell well.

Again, find matching, eye-catching content materials. After determining the product selling points and soft article topics, you need to collect good content to enhance users’ reading pleasure and use strong arguments to support your views. The theme of the soft article can be as wild as it wants, but when it comes to specific writing, it must be self-justified and relevant materials must be collected around the theme to demonstrate. Let’s take the soap mentioned above as an example. Its advertising copy material shows children playing happily (this content is what all mothers love to see), and the microscope shows that children’s hands are covered with bacteria (creating anxiety). , when mothers see this picture, they will definitely look for a solution), using their soap to wash hands and bathing can effectively remove bacteria (the solution is here), and a comparison display of the bacteria removal effect of their home and using ordinary soap (choose me reasons), recommended by XXXX Medical Association (authoritative endorsement, giving mothers a basis), through these lively and interlocking material contents, mothers finally chose this soap boldly and happily. The product is great It’s no surprise that it’s selling.

Three elements: core selling point, soft article theme, and material content. After determining these three elements, you can write a promotional soft article that leaves a deep impression and get good results by carefully working on the details. conversion effect. Another example is writing a soft article about a notebook. Its core selling point is "the thinnest and most beautiful in history." In order to reflect this selling point, the author uses the history of notebook appearance development to package it. In the soft article, the author first introduces the earliest bulky and ugly notebooks. Through continuous improvements from generation to generation, notebooks have become lighter and more beautiful. Finally, I put my notebook at the end of the article and tell readers that this notebook is the thinnest and most beautiful generation in the evolution.

Of course, if you write high-quality soft articles, you cannot hide them in the mountains without anyone knowing them. In the end, you have to publish them on a professional soft article promotion platform. If you don’t have a professional team, you can also find a one-stop platform for writing and publishing soft articles.