Asked how to attract traffic

We all know that there are three types of traffic: natural traffic, marketing and promotion traffic, and referral traffic.

Natural traffic is generally spread through word-of-mouth and quality. Of course, this kind of traffic is very rare;

Marketing and promotion traffic is converted through some activities, but it requires It costs a certain amount of money to promote;

Referral traffic comes from referrals from friends, but customers have a certain degree of trust and are easy to convert.

However, what drainage methods can we use to attract more new users?

The first category: content promotion, such as WeChat public accounts, Baijia accounts, NetEase accounts, Sohu accounts and other self-media accounts

Nowadays, with the rapid development of the Internet, People are also becoming accustomed to searching or browsing things that interest them.

For example, when you want to start a micro-business, will you search for "micro-business" on Baidu and get a lot of information related to micro-business? In this way, micro-business The information is conveyed to your brain, and you will draw the good or bad of micro-business based on the information on the Internet, which will serve as the basis for your judgment on whether to do micro-business or not.

So, never ignore the importance of content promotion. Many companies will do full-network marketing of their brands. In fact, the purpose is to create endorsements that attract traffic and increase the brand’s exposure.

As a salesperson, never wait for customers to come to you. Only by taking the initiative can you occupy the position of sales champion.

The entry threshold for most self-media platforms is very low. Generally, you can post after successful registration. However, some self-media accounts have higher quality requirements, just like Baijia account. The author is original, so collaged and plagiarized articles are difficult to publish.

What self-media accounts do you know? Baijiahao, Douban, Zhihu, Tianya Forum, Weibo, blogs, Xiaohongshu, NetEase, Sohu, Jianshu, Toutiao, etc.

It should be noted that when registering, you must read the registration agreement clearly and fill in the information. Generally, you can register successfully.

The next step is to fill in the marketing content. What articles to publish, how to write the title, which keywords to appear, etc. are all the key to content marketing.

The higher the weight of the account, the higher the initial recommendation amount of the content. Therefore, when operating these self-media accounts, the quality of the content must be high, so that the frequency of clicks is higher and a large number of fans can be attracted.

The second category: short video live broadcasts, such as Douyin, Kuaishou, Xigua, Huya, Huajiao Live and other apps

Everyone is familiar with these platforms. We often use Douyin, but when we use Douyin, some people are already making money by doing Douyin.

How do other people make money by making short videos and live broadcasts?

First, the positioning of the account. Every popular account will have its own positioning to attract its own fans, such as "information category", "opinion category", "interesting news category", "food category", "cute pet category", "emotional category" Only by positioning such as "category" and "lifestyle" can we attract a group of people with the same characteristics.

Secondly, generate original content. The recommendation index of original videos is higher than that of forwarded videos, and original short videos are easier to attract fans. The content is inseparable from novelty. People are very curious about novelty. As long as it attracts their attention, they will find out.

Finally, there must be a distinctive label that allows others to remember you. If your account does not have a distinctive label and users will forget it after reading it, then there is no point in having this account. The purpose of our short videos is to retain users, so that they can be directed to our WeChat ID and subsequent transactions can be made.

Category 3: Increase sales and attract new customers through various marketing activities

There are many ways to attract traffic through activities, but the essence of the activities is to make customers feel that they are taking advantage. Only then can you stimulate them to your traffic pool.

However, the ways to attract new customers are: lottery, voting, promotion, free, and exhibition.

1. Lottery format

Lotteries are very attractive to users because the cost that users need to pay is relatively low, and some even require no cost.

There are also many ways to draw prizes, such as 1 yuan flash sale, points lottery, mini program lottery, big carousel, treasure box lottery, etc.

When conducting lottery activities, the prizes must be highly attractive, otherwise it will be difficult to attract users to participate. If you want good results and control costs, you can set the number of rewards.

2. Voting form

The voting form is relatively simple. Launch a theme voting activity, rank and get rewards. But there are three forms of voting: voting, supporting, and collecting likes.

We can choose a suitable voting form based on the attributes of our own products, and the operation and procedures are relatively easy.

3. Promotional forms

Promotional activities can be divided into two categories: single product promotion and multi-product promotion.

Among them, single-product promotions include free gifts, limited-time purchases, special offers, pre-sales, and increased price purchases; multi-product promotions include full discounts, full gifts, full discounts, and sets. In addition to attracting new traffic, these methods also promote sales and increase conversion rates.

Previously, there was an article that introduced these nine promotion methods - "An inventory of promotional activities, you must know these 9 promotion methods." (Click to read)

4. Free form

Free is definitely a big temptation, and users want to take advantage of it. Therefore, free code scanning, free purchase and other activities are very Commonly used ways to attract new customers.

But there are conditions for free. For example, "free purchase" requires the user to bear the shipping fee, or if you recommend a few friends to add WeChat, you can get it for free.

5. Exhibition format

Exhibitions have a very dense flow of people, so you can add the fans you want here. In addition to participating in some exhibitions, there are also forms such as new product launches that also belong to the exhibition format.

This form mainly increases the visibility of products or companies through a large amount of media or corporate exposure, and at the same time achieves the purpose of promoting one's own brand.