Urban express. Com suggests that before choosing a website, if you want to know your product positioning, who are the consumers?

When it comes to product positioning, it is to classify and position the product attributes you sell and anchor the consumer groups.

Such as duck neck, dessert, milk tea, fancy rice noodles, kebabs and other snacks, these products belong to leisure and young people.

Our consumer groups are mostly young people, so our first choice of shops should be around shopping malls, snack streets, pedestrian streets and schools.

If it is a traditional restaurant or something, and the consumer groups are mostly residents or office workers with stable surroundings, then the location is suitable for residential shops or shops in the middle street of residential areas where residents are concentrated, close to commercial areas, blocks and office buildings.

The same city search network summed up three question marks: What to sell? To whom? Where are people?

Answer these three questions clearly, and our location will be clear.

Second, the store analysis:

The same city soupu network suggests that you should observe three things when shopping:

(1) Observe the frequency of people passing through the store, that is, the flow of people. Catering is generally observed before meals, such as around noon 12 and around evening 18.

(2) Observe the industry differentiation of the shop next door or the whole street. If you do catering, as we know, catering belongs to the industry of cluster management. However, next door is engaged in hardware plumbing, building materials and home decoration. The industry difference is too big to open a restaurant; If there are fresh fruits next door, small and medium-sized supermarkets and leisure and entertainment industries can complement each other.

(3) Observe the traffic convenience:

1, the location of the intersection or three-way intersection, the store has two sides facing the street, which is the most ideal location. This kind of shop has increased the attention, and doors can be set on both sides to make it easier for customers to enter. That is, we often say that Jinjiao Silver-edged Golden Corner Double-sided Shop is a scarce resource. If you meet it, you can win it decisively!

2. The front of the store should try to face the main flow direction of tourists, not the direction of passenger flow.

3. Among the shops facing the street in the pedestrian street (street lane) with shops on both sides, the location of the prime location is the best. For example, in a row of stores with the same pattern and area, don't choose two-end stores (except convenience stores) or middle stores. You should choose the second and third shops at both ends, not the one near the middle.

4. The entrance is a two-way main road with more than four lanes, and there is an isolation belt in the middle. It is inconvenient to cross the road, more than 50 meters away from the intersection. The traffic is so fast that it is impossible to stop. If the sidewalk at the entrance is too wide (more than 5 meters) or too narrow (less than 2 meters), it will affect the customers of the restaurant and the traffic convenience is low. It is not recommended to choose. If there is a certain scale residential group or business district behind the store, it can also make up for this defect, and it is dispensable.

5. The entrance is two lanes or one lane in both directions, and there is no solid yellow line. There is no isolation belt in the middle, and the traffic is slow. Less than 30 meters away from the intersection, the sidewalk at the entrance is more than 3 meters. This is a good location with high traffic convenience. Suggested choice.

6. Being close to the bus stop is a better choice. You can set up some fast and affordable snack bars for tourists who travel by bus.

7. Shopping malls and shops in elevators may be bad. Customers come to shop, so they must go shopping. Therefore, it is recommended to choose middle and corner shops, but not dead corners.

8. At the bottom of the residential area, if it is a residential area where people consume, choose the vicinity of the main gate with a large flow of people, and pay attention to the main gate with a large flow of people. The main gate of the residential area may not be the main gate with a large flow of people, so be sure to observe and distinguish. If there are both consumers in the community and people on the street, the above factors should be considered comprehensively.

9. Commercial street/pedestrian street, the direction of people flow and shops in the central area are preferred, and the direction of people flow can be used to sell department stores and snacks.

Location formula of shopping network in the same city

Jinjiao silver edge garbage waist, corner shop can't have it.

The overpass is separated from the driveway to block capital and passenger flow.

It is best to level the street in front of the store and reduce the number of high stairs in front of the store.

People flow is not equal to passenger flow, and Wang Jie is not equal to Wangpu.

Low rent, high transfer, bullet, can be operated, but the investment is not easy.

High rent, low transfer, short-term business circle, risks, to be controlled.

Downtown costs a lot of money, and community stores need centers.

Yin and Yang Street should be distinguished, and the paving on the west side should be cautious.

Similar brands are suffocating and the business is too negative.

Special-shaped stores are carefully selected, and community stores are also nursing.

Among the surrounding commercial and residential forms, it is most suitable for customers to pass through.

The reason why the store changed hands in the past and this life should be more real.

Avoid covering the door of the store, and be careful when it is less than 2.5 meters.

The property right of the store should be clear, and the signing confirmation should see the landlord.

Third, the store evaluation:

The most important point of catering site selection is to find out from the property management office whether this store can do catering, whether fire fighting can pass, and whether there is natural gas and water supply and drainage. Remember it's a property, not a landlord. What the landlord told you may be inaccurate. He is renting out the shop. Otherwise, after signing the contract, paying the rent, or even renovating the store, it is found that there are "serious injuries" that cannot pass the fire protection or other qualifications (permits, environmental protection and hygiene, etc.). ), that would be troublesome and a great loss.

When we find a shop, how do we evaluate whether it meets our opening conditions?

SouFun. com proposes to consider the following four aspects.

(A) store visibility, a normal good store should be visible from all directions, which is commonly known as Jinjiao. Therefore, we should pay attention to the isolation belt, greening and other obstructions in front of the store.

(2) You can reach a convenient and quick place by direct route. For example, your shop is on the side of the road, but there is an obstacle in front of it, so you have to bypass the intersection 50 meters away. This is an obstacle.

Are there any obstacles? Do you need to turn around? Can I go and have a look? These are all factors that need to be considered. In non-direct stores, customers are easily intercepted by other stores on the way to find them.

(3) Availability, whether the nature of the house belongs to commercial use, and whether a business license can be obtained?

Some shops are converted from the first floor of residential buildings and belong to residential buildings. Opening a shop in such a place is at risk of being closed at any time. For example, restaurants must have the permission of the environmental protection department, hygiene license, etc. All these have very strict regulations. There must be a real estate license, which is the most basic guarantee. In particular, the transfer of the second landlord often pits a lot.

When choosing the second landlord's shop, you must communicate with the landlord to confirm the contract and real estate license to prevent fraud.

If there is a residential building upstairs, be sure to call the industrial and commercial bureau and ask if the store can apply for a catering business license. In addition, the new shopping center must require a fire acceptance certificate to be legal. And whether there is a lease right and how long the lease period is.

(4) The basic conditions and specifications for restaurants must have water and electricity. Can the kitchen be equipped with smoke exhaust passages? Select the region according to the business format.

Fourth, the type of store.

Comparison of advantages and disadvantages of street shops, shopping centers and community shops

Urban express. Com reminder: different types of stores have different advantages and disadvantages, and their business formats are also different. You have to find out!

(1) Street shops

Such as fork roads, main roads and auxiliary roads.

Advantages: large traffic flow, large traffic flow.

Disadvantages: (1) The rental cost is relatively high; (2) The proportion of accurate customers is low; (3) poor accessibility; (4) Visual presentation, such as the eye-catching degree of the door head, the placeability of the water label of the landing poster, and the hawking sound, requires higher requirements.

(2) Shopping center (shop-in-shop)

Such as wanda plaza, Vientiane City, Joy City and other commercial complexes, stores should be located on the first floor or in the area of 4-6 floors.

Advantages: there are many people, and most of them are food, clothing, shoes and bags, daily necessities and entertainment.

Disadvantages: (1) It can only be used as a large casual restaurant, and generally operates high-priced restaurants, but can't make cheap snacks; (2) The competitive pressure with dinner/leisure catering is great; (3) The rent is expensive or the operating point is too high, and the operating cost is high.

(3) Community store

Around the community, around the vegetable market, etc.

Advantages: low operating costs, dense population in the region, accurate customer positioning, and easier to cultivate repeat customers.

Disadvantages: (1) The target customers are mostly fixed people, and the sales volume has not increased much; (2) Home cooking, cheap snacks and special diet are the main food; (3) Strive to improve their own quality and service, enhance their competitiveness and attract repeat customers. Community businesses are dead if they can't attract repeat customers.

Verb (abbreviation of verb) business circle evaluation:

The location is the business circle, and the business circle determines your customers.

(1) If the store is selected in shopping malls, office buildings, pedestrian streets and other places, this kind of business circle has a large flow of people, strong purchasing power and high brand promotion, but it should be noted that its rental cost is high and there are many products, so it is generally difficult to operate low-priced restaurants here.

(2) If the store is located in a place with a high density of permanent residents, such as the old city, a commodity residential area with a high occupancy rate or a vegetable market, the consumer groups in this business circle are relatively stable, and it is easy to accumulate repeat customers, with obvious consumption themes and moderate store rent. It should be noted that brand promotion has limitations, and there are many brands in the same industry.

(3) The shops should be located near densely populated places, such as parks, government agencies, railway stations and bus stations. This kind of business circle has a large flow of people and a high degree of brand promotion, but it is noticed that there are few target customers and the customers are relatively unstable.

(d) Shops are located in places with convenient transportation, such as bus stops, the only way to the vegetable market and near large and medium-sized schools. This kind of business circle has a large flow of people, convenient product matching, relatively stable customers and strong purchasing power, but it has certain limitations in brand promotion.

Urban express. Com reminds you of the precautions:

At present, many shops have residential buildings above them. At present, the management of environmental protection in China is getting stronger and stronger. In addition, many cities will participate in the creation of a national civilized city, so this year will also have a great impact on catering certification. Therefore, if there is a residence above the store you choose, you must call the industrial and commercial bureau or go in person before signing the lease contract, and ask the industrial and commercial bureau to check whether you can apply for a catering business license. Many people have a misunderstanding, that is, when they see a restaurant opened next door, they mistakenly think that this place can be opened. In fact, it is not, because the policy changes every year, and others may have handled it before. This is a historical issue. Therefore, I suggest that you must call or run to make sure that you are signing the contract.

Matters needing attention in signing contracts with intransitive verbs;

(1) The property right is clear, and the property right of the house is clear. Can this store be rented normally?

(Is the property ownership clear? Are you mortgaged? Pledges and other matters)

(two) deposit, deposit (as long as the money must remember to leave a written receipt or contract)

After seeing the shops, many people want to rent them, but they just "want to rent" and have not made a final decision, but they are afraid that others will not rent them themselves. At this time, they will pay the landlord some money in advance. This money is usually called a deposit.

So many people don't know that there is a big difference between deposit and deposit in law.

Deposit: whether to rent this store can't be determined by 100%. The contract has not been signed yet, and it is still uncertain.

The deposit is the money paid for the reservation and a means of payment for the parties. It is only a unilateral act, and it does not have a clear guarantee nature. It is a certain amount of money paid before the conclusion or performance of the contract as a guarantee, which has certain legal effect.

If the lessee breaches the contract, he has no right to demand return. If the landlord violates the contract and rents the store to someone else but not to you, the tenant can ask the landlord to return it twice.

Deposit: confirmed, that is, the contract has been signed, which is binding on both parties.

Deposit refers to a certain amount of money paid by one party to the contract in advance to ensure the performance of the contract, which exists as a guarantee of creditor's rights. In the contract, as long as the deposit clause is agreed, if one party breaches the contract, it will bear the loss equal to the deposit amount. In other words, if the party paying the deposit defaults, that is, the ownership of the deposit is lost, the deposit belongs to the party receiving the deposit. If the party who collects the deposit defaults, it should double the deposit. This method of ensuring the performance of the contract by way of deposit is called deposit penalty. In the sale of commercial housing, the penalty of deposit is also applicable.

City search network reminds: there is only one word difference between deposit and deposit, but the legal nature is very different. Deposit is not a standardized concept, it has the nature of advance payment in law, and it cannot guarantee creditor's rights. If the contract says "deposit", if one party breaches the contract, the deposit will only be used to offset the house payment, and the other party has no right to ask for double return, only the original amount can be obtained, but not double return.

(3) whether it can be sublet or transferred.

Because most landlords (mostly shopping malls and commercial streets) will stipulate in the contract that the lease cannot be transferred before it expires. Therefore, when signing the contract, everyone must see clearly whether it can be transferred. Because it involves the future lessee's own interests.

Urban express. Com reminder: entity investment is large and difficult to operate. We must try to make it clear in the contract that it can be transferred/sublet.

(four) the increase and renewal of the lease term should be clear.

Many people may rent for three to five years when signing a rental contract, but the rent is paid once a year, but the rent increase in the second and third years is not clear.

Under normal circumstances, if your business is doing well in the first year, or the surrounding business district starts to start, the first thing for the landlord is to raise the rent. In order to avoid these problems in the future, everyone should make it clear that the rent will increase year by year when signing the contract for the first time.

Sohu.com in the same city suggests that you clarify the following three questions:

1. During the lease period, the problem of rent increase in the past three to five years should be clearly written, so don't bother.

2. The lease term of three to five years has arrived, and the issue of renewal and price increase is clearly written.

3. For various reasons (under what circumstances? If a large area of business is depressed, the overall business circle is depressed, and the epidemic situation is seriously affected, rent reduction can be negotiated.