Li Yanhong will say that it is artificial intelligence;

Ma Yun will say "five connections and one leveling";

Ma Hua Teng can say the glory of the king. ...

However, judging from the author's wandering in the "subway circle" and "white-collar circle" for many years, except the glory of the king, most people do "anxiety".

Deep anxiety about knowledge.

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From the psychological point of view, this kind of anxiety is already a symptom, that is, "knowledge anxiety"-everyone always has a feeling of lacking new knowledge, new information and new cognitive iteration, and falls behind the society and others because of fear of their lack of knowledge, thus generating psychological fear.

"I don't want to be surpassed and I don't want to be left behind. The only thing I can do is to keep up with this era and absorb and learn faster and more efficiently. "

In order to "cure the disease" for users and solve this urgent need, a large number of knowledge payment platforms are constantly emerging, and the next outlet of the Internet has arrived.

Let's start with the fat one.

Luo Zhenyu/KLOC-0 received a master's degree in TV Department of Communication University of China in 1994 and a doctorate from Communication University of China in 2004. He joined CCTV in 2000 as the producer of Dialogue. Resigned from CCTV in 2008 and became a freelancer. The establishment time of "get" is 20 12.

The biggest highlight of Get is the "60 seconds of Luo Pang" that Luo Pang updates every morning. The audio column of this kind of chicken soup for the soul has been done for 4 years.

This also allowed Luo Pang to accumulate a large number of fans, and successfully diverted users from the official WeChat account to get the APP, and finally realized the realization.

Luo Pang's strength lies in creating new content, but his shortcoming lies in his lack of "certificate".

A network audio-visual license has sealed the door to diversification of Luopang products.

It can be said that Luo Pang's acquisition has passed the dividend period. If he can't get the "certificate" and complete the diversification of forms, even if Luo Pang is upgraded from 60 seconds a day to 600 seconds a day, it is hard to say how long he can get and think with Luigi.

Let's talk about yomi in Wang Lifen.

As a famous host of CCTV, Wang Lifen's resume and resources are very rich-1994 graduated from Peking University with a doctor's degree in literature, and worked as a reporter and director in Oriental Time and Space, Focus Interview and News Investigation. In 2000, he served as the chief producer and host of Dialogue. In 2003, he founded Economic Information Network, Global Information List and First Time, and served as the chief producer and information studio director of the above columns and Economic Half-hour. In September 2004, he went to Yale University and Brookings Institution to study American TV media. After returning to China, he founded Win in China, which is by far the most influential entrepreneurial project in China. Later, he founded "We" and served as the chief producer and host.

Ma Yun, Liu Chuanzhi and Shi Yuzhu ... As long as you name it, all the internet giants have taught in yomi.

Not to mention that Wang Lifen is the first country to test the water industry ―― yomi was founded in 20 10.

With such resources in hand, you can seize opportunities, have online courses and offline learning, and have a platform for big bosses, not to mention the most deadly "card" in Wang Lifen. Isn't yomi proud and victorious?

However, this is not the case. Founded seven years ago, yomi is far behind in daily life and turnover.

Not long ago, Wang Lifen also admitted at the competition strategy summit held in yomi: yomi didn't do well before, but now, we must start over.

How to start over? The author recently looked at the yomi APP and found that the live broadcast has also started, and slogan has also been changed to: "Be the next business leader, go to YomiApp!" -it's not the earlier "looking for useful knowledge, going to yomi". It seems that yomi has changed the orientation and direction of the crowd.

According to a former employee of yomi who asked not to be named, after 9 1 1, yomi will have a big move, but I can't wait that long.

What we can know is that the present situation of yomi is not comfortable. As for whether the so-called "9 1 1 big move" can make yomi rally and win this fat meat, we still don't know.

Finally, I want to talk about Niu Wenwen's dark horse.

The biggest difference between Niu Wen Wen and Wang Lifen and Luo Pang is that he is not a CCTV host.

From the founding of Entrepreneur magazine to I am a dark horse, Niu Wenwen did not become a monk halfway, but went to sea early in the morning to do business.

Is Niu Wenwen's dark horse better managed than Wang Lifen and Luo Pang?

I Dark Horse first appeared in the public eye because of various offline trainings, and APP was made later, and online paid courses were gradually introduced. However, there is still a big gap between the lecturers of Dark Horse and yomi's Jack Ma and Li Xiaolai.

The advantages of Yidakma are still "Dark Horse College" and "Dark Horse Growth Camp" which mainly focus on offline training courses, accounting for a large proportion in the so-called "full chain integrated service platform" of Yidakma.

It is said that I dark horse once wanted to merge with yomi, one online and one offline, and both hands were hard.

However, we all know the later story. Yomi traveled offline-visited studies and summits, and kept moving, which made the merger even more impossible.

For I- Dark Horse, how to enlarge and strengthen its expertise under the attack of yomi and winner is the most important issue that Niu Wenwen should consider.

Standing in the current "knowledge economy", yomi, Get and I Dark Horse have different styles and different emphases, giving users more diversified choices. It remains to be seen whether Wang Lifen, who has returned to the battlefield, relies on CCTV's solid content production skills to grab traffic, or relies on the support of unique business giants to trigger the consumption demand of different levels of people, or completely subverts and creates a brand-new knowledge economy service model.