The name of the rural food uncle is Cao Jin. He is from Wujiang Town, Ganzhou District, Zhangye City, Gansu Province. He is a well-known self-media expert. He showcases local specialties in his hometown through short videos. Each of his videos has a number of views.

There are hundreds of thousands of people, and the number of fans nationwide exceeds one million.

Uncle Shi was originally an ordinary farmer working at home. He loved food and often showed his cooking skills to fellow villagers while working. By chance, a short video of food he recorded became popular on the Internet. With the encouragement of netizens,

He left the construction site and embarked on the road of becoming a food blogger.

Uncle Shi's cooking methods are varied. He also absorbs and combines the characteristics of local cuisines to continuously improve the dishes to form unique cooking methods and tastes.

Shi Shu also promotes local specialty agricultural products on the video platform, solving the problem of unsaleable agricultural products and helping more people create economic value relying on rural resources.