The domestic building block brands closest to Lego are Senbao, Qimeng and Wange.

1. Senbao

Senbao has strong self-design ability, high originality, high accuracy of building blocks, and relatively mature color matching, which is as good as Lego. Their wandering earth, mechanical password and street view series are all good, and they have China characteristics. However, sometimes there are missing parts in its packaging, which is a big injury. Senbao still needs to pay more attention to the sales details in order to gain market trust.

2. Enlightenment

Enlightenment is a famous follower of Lego, and many models are suspected of borrowing from Lego, but there are also many original models of Enlightenment. The IP of Journey to the West series is a famous suit of Enlightenment. The quality and craft accuracy of Enlightenment are the best in China. However, the brand of Enlightenment focuses on the children's market, so the color matching is relatively gorgeous, which looks a little childish. Its sales promotion is also well done, occupying a relatively large share in the domestic building block market.

3. Wange

Wange is also a brand that plays a role in children's building block market, but the difference between Wange and Enlightenment is that Wange and Lego play a different theme, and its military series is aimed at Lego, and it is quite successful. It has a lot of market share in third-and fourth-tier cities, but the quality of Wange needs to be improved. I hope it will be better and better in the future.