Opening plan (I)
I. Activity time
II. Activity location
III. Activity form
ribbon-cutting ceremony+performing arts program+military music performance+gongs and drums dancing+gifts+leaflets+membership cards
IV. Expected objectives of the activity
1.
2. deepen close communication with consumers and enhance the external affinity of Yanggu Store.
3. Taking the opening activities as the carrier, every consumer can see the superior environment of the enterprise more clearly, understand the high-level management taste of the enterprise, and have a feeling of being there.
4. With the help of the opening ceremony, let consumers know about Intner's business taste, ideas and culture, establish its unique brand image, and build a good foundation for Intner Yanggu Store to win favorable competition in the service industry in the future.
Part II: Implementation of the activity plan
At 8: , all the decorations are in place to prepare for the opening ceremony.
At 9: 3, the military band played loud and sonorous music, welcoming the guests with cheerful music; The entertainers are present and ready to rest before the performance;
at 1: , the host announced the start of the celebration (host: distinguished guests, ladies and gentlemen, good afternoon! Welcome all of you to attend the ribbon-cutting ceremony for the opening of InterTurner Group in yanggu county. As we all know, Intener Group is a large enterprise group ...
Please allow me to introduce all the guests present at this meeting.
at 1: 1, the general manager gives a speech (Annex I) ...
At 1: 2, the host invites the leaders of government functional departments to make a speech (Annex II).
at 1: 25, the general manager gave a thank-you speech and announced the "official opening"!
the staff fired eight fireworks.
At the same time, melodious military music is floating.
at 1: 3, the host invited guests and leaders to cut the ribbon and read out the list of people who cut the ribbon.
Miss Etiquette took the stage with a tray (with ribbon-cutting supplies inside) and waited for the leaders and guests to cut the ribbon.
the ribbon-cutting ceremony begins at 1: 35.
The military band accompanied the guests to add color to the ribbon-cutting.
The staff fired eight fireworks bombs, and colorful fireworks were in full bloom in the air, making the scene a sea of flowers.
The staff released helium balloons, and the opening activities reached a climax in a festive and auspicious atmosphere.
Performance at 1: 4
At 11: 3, the host announced the successful conclusion of this activity.
thank you for your strong support.
III. Opening concessions (to be determined)
Relevant leading guests delivered speeches in turn at 1: 5
Leaders cut the ribbon at 1: 3
nModerator: Thank you for your wonderful speeches. Now, please pick up your scissors and start cutting the ribbon.
having a toast at 1: 35
nModerator: Distinguished guests, ladies and gentlemen, at this extremely exciting moment, let's raise our glasses and wish the success of the development of Intena Group and yanggu county
At 11: 25, the host announced the end of the ribbon-cutting ceremony
nModerator:
Distinguished guests and friends, who have come from afar again. The reporter friend will go to the reporter interview room later, and the person in charge of Prospect Group will be interviewed. This meeting is over! I hope our next year will be better!
(I) Speech by the General Manager
Good morning, leaders, distinguished guests, ladies and gentlemen:
Today is a festive day for the grand opening of yanggu county Intner Gold and Jewelry Plaza. Today's activities have been supported and participated by leaders of relevant departments of the yanggu county Municipal Government, our partners, friends from the media and all friends who care about our yanggu county Intner Gold and Jewelry Plaza. First of all, please allow me, on behalf of all the cadres and employees of yanggu county Intner Gold and Jewelry Plaza, to express my heartfelt thanks to all sectors of society who have given us care, help and support during the company's preparatory work! At the same time, I would like to express my high respect to the leaders and guests at all levels who attended the opening ceremony of our company in spite of their busy schedules! I would like to express my heartfelt thanks to the leaders from Intel's headquarters!
with the business philosophy of "all for customer satisfaction", INTENA Jewelry quickly occupied the market with its outstanding innovation, exquisite craftsmanship, complete varieties, novel styles and unique styles; The high credibility, reputation and affinity of Intena brand have brought huge customers and unlimited business opportunities to yanggu county and its investors.
After several years' training, Intner jewelry has made great breakthroughs in management and other aspects. Intner's jewelry design is not only aimed at middle and high-grade, but also diversified, including avant-garde and solemn, so as to meet the various needs of different consumers, which is of great guiding significance for the promotion of Wanhui brand. She will promote the promotion of jewelry culture and strive to create a new situation in yanggu county jewelry industry. Now Intner Jewelry is making great strides forward. With sincere dedication and rich creativity, we are working hard for customers, employees and society, constantly creating and developing moving goods and moving services. We are not only a profit-seeking enterprise, but also a noble enterprise, an upright enterprise and a partner who shares value, success and happiness with everyone. I would like to take this opportunity to sincerely hope that leaders at all levels and friends from all walks of life will continue to give support and attention to Ingner's cause, and I hope that all Ingner colleagues will keep in mind their purpose, strengthen their beliefs, unite as one, strive to be the first, and strive to push our cause forward!
with the approval of the county government and the strong support of functional departments at all levels, all the cadres and employees of the company worked day and night to seize the time and grasp the progress, and successfully completed the renovation and renovation of the square, updating facilities, pre-job training for employees and other work. Starting from today, yanggu county Intner Gold and Jewelry Plaza will establish a well-known brand in yanggu county and its surrounding jewelry industry as soon as possible through standardized management, and truly become the economic growth point of our county. At the same time, all the cadres and employees of yanggu county Intner Gold and Jewelry Plaza will live up to the ardent expectations of the people of yanggu county, and make our positive contributions to improving the overall level of the jewelry industry in the county and prospering the commercial market in our county. Let's wish Intena Jewelry a bright future! Thank you again for coming! thank you
Finally, I sincerely wish all leaders and guests good health, all the best and a happy family! "
(II) Speech by the county magistrate
Leaders, distinguished guests and friends:
Hello!
Today, we are here for a grand gathering, and the opening ceremony of Intner Gold and Jewelry Plaza in Qingyang Valley County was held. The opening of yanggu county Intner Gold and Jewelry Plaza marks that the first standardized large-scale jewelry enterprise has officially settled in our county. This is another happy event for our county to strive to expand investment attraction and comprehensively promote the modernization of trade circulation. This will further accelerate the pace of building a "business center" with the theme of "gathering popularity and creating business opportunities". Here, on behalf of Yanggu County Party Committee, County People's Congress and County Government, I would like to express my warm congratulations on the opening of yanggu county Intner Gold and Jewelry Plaza! I would like to extend my sincere welcome to all the leaders, guests and friends who attended the opening ceremony today!
yanggu county Intner Gold and Jewelry Plaza is located in the center of yanggu county, with convenient transportation, strong popularity and strong business atmosphere; The square has complete supporting facilities, exquisite decoration, elegant style and reasonable layout. The opening of yanggu county Intner Gold & Jewellery Plaza marks that the business grade and scale of our county's business circulation industry have jumped to a new level.
yanggu county Intner Gold & Jewelry Plaza is optimistic about and invests in our county, which is our honor. In order to seek the leap-forward development of our county's economy, the county party committee and government have always attached importance to attracting investment, taking it as the highlight of economic development, and formulated a number of preferential policies for attracting investment. "You get rich, I develop" is our concept, and "making foreign investors get rich" is our unshirkable responsibility. In recent years, we have been committed to optimizing the economic environment, creating a clean and honest political environment, a stable and mature policy environment, a healthy and progressive humanistic environment, and a market environment of honesty and legality for foreign investors, so that investors can truly start their own businesses with peace of mind and be fully integrated into the tide of economic and social development in our county.
We believe that the arrival of yanggu county Intner Gold and Jewelry Plaza will definitely bring high-quality goods and excellent services to the people of our county, and inject new vitality into the business circulation industry of our county. We are willing to serve all the merchants who come to invest in our county and create a relaxed and harmonious business environment for the development of enterprises. We expect that yanggu county Intner Gold and Jewelry Plaza will establish a good business enterprise image in our county with first-class management, first-class service and first-class reputation, and become a first-class business enterprise with taste, grade, influence and benefit in our county. We also sincerely hope that yanggu county Intner Gold and Jewelry Plaza will operate legally, be honest and trustworthy, bring affordable and high-quality goods to the people of our county, and contribute to the prosperity of our county's economy.
Finally, I sincerely wish yanggu county Intner Gold & Jewellery Plaza great success, prosperous business and abundant financial resources!
business plan (ii)
I. the development of vegetarian catering market in China at this stage
in * *, "health, regression and pluralism" became the key words of many catering enterprises. It is predicted that with the massive entry of foreign capital, management and brands, the saturation of the catering market in China will be higher and higher, and the trend of diversification, segmentation and individualization of catering will be gradually enhanced. The characteristics of catering enterprises in brand characteristics, operation industrialization, format diversification, chain scale and store miniaturization will be more obvious. At the same time, catering enterprises will face related business problems such as expansion of business model, increase of management elements, expansion of business links, extension of management space and extension of management time.
The catering development in developed countries in Europe, America, Hong Kong, Macao and Taiwan has proved that when people's living standards reach a certain level, people's lifestyles, especially their catering habits, will change to some extent, and the proportion of vegetarians will increase significantly. Vegetarianism will become the new trend of human diet in the 21st century. Modern vegetarianism will gradually win the recognition of the market and consumers with its comprehensive advantages of "nature (green), delicacy, nutrition, health, environment and culture". Modern vegetarian food is a "sunshine industry" and a "sunrise industry". As long as it has its own characteristics and brands, its market prospect is immeasurable.
the positioning reference products of the kitchen vegetarian products of the proposed enterprise will adhere to the concept of delicious vegetarian food and healthy life, concentrate the essence of western vegetarian food, and integrate health, nutrition, deliciousness and kindness. We advocate pure, healthy and natural vegetarianism with vegan as the main raw material, supplemented by vegetarian imitation of meat and vegetarian food. The dishes not only have excellent characteristics of color, fragrance, taste, shape, quality and utensils, but also have the characteristics of nourishing, moistening, refreshing, delicious and fresh, especially with the effects of health preservation and health care. The dishes are mainly fashionable and fine vegetarian dishes, which are moderately combined with China temple vegetarian food, folk vegetarian food, official vegetarian food and court vegetarian food, and then organically integrated with western food, Japanese cuisine and other elements, organically combining exotic vegetarian concepts with traditional vegetarian food to form an elegant, fresh, leisurely, nutritious and high-quality vegetarian food style.
2. Opening plan:
(1) Store name: Suxinge
(2) Suxinge's research on vegetarian catering market
1. Target market
The contents of the target market research of general vegetarian catering projects mainly include the geographical environment and industry characteristics of the target market. When considering the geographical environment of the target market, it should be made clear that vegetarian catering in China at this stage must not be popular catering, and the development of regional economy will directly affect its market prospects. Developed cities and first-class cities should be the first choice, and second-class cities should mainly choose mainstream communities and core business districts. In addition, the characteristics of the climate, customs and eating habits of the target market should also be considered. When investigating the target market of the project, we should pay attention to the definition of the business circle to be selected, do a good job in the investigation within the business circle (especially the investigation of the relevant catering formats, industries, traffic crowds and traffic conditions in the business circle), and conduct effective economic and cultural analysis and evaluation of the business circle. Among them, market potential analysis, competitive situation evaluation and suggestions on business area and scale are very important.
2、 Target consumers are
(1) middle and high-end business and official guests who are interested in vegetarianism
(2) wealthy and well-off family guests who are interested in vegetarianism
(3) vegetarian gourmets and vegetarians
(4) women who lose weight and know how to keep fit
(5) decompression groups who pursue leisure and quiet
(6 Vegetarian researcher
3. Business purpose
In order to make the vegetarian catering in this enterprise become a differentiated brand, this enterprise must: (1) never enter a non-vegetarian catering enterprise; (2) Never sell unhealthy vegetarian products to customers; (3) Never simply pursue profit maximization (in accordance with the requirements of sustainable growth, set the combined profit rate and profit target for each period); (4) Always adhere to a zero starting point and a high starting point; Always adhere to the separation of main business and main and auxiliary business; (6) Always insist on becoming stronger and bigger first; (7) Always adhere to the overall output, homogeneous management and physical management of enterprise expansion; (8) Always adhere to the social responsibility of industry to serve the country and benefit people's livelihood.
4. Business model of the enterprise
Strengthen standardized model stores, build differentiated brands, moderately develop standardized direct chain stores, and gradually gain excess profits from integrating resources and growth opportunities, so as to consolidate and expand the market position and continuously enhance the brand cultural value of the enterprise. The business model of the proposed enterprise can be considered from many angles such as enterprise management, marketing management or service management. Considering the brand awareness, it is necessary to cultivate it into a national famous vegetarian restaurant and a best-selling brand enterprise in the national food and catering industry.
(III) Brand Personality and Brand Image
Everyone has his own unique personality, and brands have personality just like people. We call this personality of brands brand personality. The so-called brand personality refers to the spread of product or brand characteristics and consumers' perception of these characteristics on a sub-basis. Brand personality can be analyzed from brand input and output. From the perspective of brand executors, brand personality is the goal that brand executors expect to achieve through communication and the brand image that communicators expect. This is the process of implanting the designed brand personality into consumers' brains. From the consumer's point of view, brand personality is the reproduction of consumers' actual perception and recognition ability of the designed brand personality, and it is also the consumer's recognition of the brand.